Adweek
JUNE 27, 2023
Taika Waititi had done his research, so he knew that his unusual first name had Scandinavian roots even though he's a native New Zealander. He'd once searched for all the Taikas in the world through social media, with somewhat cringe-worthy results. "It was me and 36 Finnish girls," the actor-director told Adweek. "I left that.
Martech
JUNE 27, 2023
A company’s website is the single most important media channel in the marketing communications toolkit. Your website is the perfect “owned media,” infinitely flexible, with global reach and easy to keep current. Just a few years ago, while teaching in Buenos Aires, I was taken aback when a grad student said, “We don’t visit company websites anymore.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JUNE 27, 2023
If gaming gives you an extra life, take it. Last year, State Farm turned to its Gamerhood Challenge show and Twitch streamers to help it connect with younger consumers. That series dropped a group of gamers in a virtual neighborhood and made them compete in challenges featuring pitfalls that State Farm would cover. The show.
Marketing Dive
JUNE 27, 2023
The sweet-but-tangy offering, which will be sampled at baseball stadiums, builds on a seasonal #BetterWithPepsi brand platform.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 27, 2023
While activists were aiming for a more substantive and collaborative trip to the annual Cannes Lions Festival this year, some left disappointed. Industry leaders, they said, were hesitant to speak candidly about topics like greenwashing and their work for fossil fuel clients. Instead, some said it felt like the creative industries are stuck in the.
Marketing Dive
JUNE 27, 2023
The Mondelēz brand and Nintendo franchise are releasing 16 limited-edition cookie embossments, with Bowser being the most rare.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 27, 2023
One-fifth of the US population is Hispanic. But Spanish speakers are sorely underrepresented in measurement ratings, so media companies need to get more comfortable with privacy-safe data sharing. The post The Advertising Industry Needs To Invest More In Hispanic Audiences appeared first on AdExchanger.
Adweek
JUNE 27, 2023
On any given day, a creator could post a trailblazing piece of content to a social channel like YouTube or TikTok, somehow managing to stand out in a sea of comedy skits, magic tricks, beauty tutorials and music videos to earn a coveted spot as a newly minted digital star. But capturing the zeitgeist is.
Martech
JUNE 27, 2023
It’s only a few days until Google turns off the free version of Universal Analytics (UA), currently used by more than 28 million websites. If you haven’t yet transitioned to its successor, Google Analytics 4 (GA4), on July 1 Google will automatically do it for you. While GA4 is a powerful tool with a great price point (the standard version, at least, is free), it may not be for you.
Adweek
JUNE 27, 2023
While new technologies and greater reliance on analytics have driven significant advancements in measurement across the advertising landscape, out of home (OOH) has always faced a unique set of challenges related to performance measurement. Print, TV and even digital have consistent and standardized approaches to measurement with metrics that are often integrated into the technology.
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Marketing Dive
JUNE 27, 2023
The game, which is centered around sabotaging the chain’s fictitious “burger-slinging nemesis,” will dish out 2.5 million food rewards on a weekly basis.
Adweek
JUNE 27, 2023
CANNES, France--In a year where budgets are under intense scrutiny, agencies, platforms and even the biggest of the big tech scaled back their presence in Cannes this year. But for the companies and their clients who did attend--estimates range from 12,000-15,000 people--it's all about finding growth in an otherwise down year. "We have reduced numbers.
AdExchanger
JUNE 27, 2023
The BOMESI Collective, which includes 50 Black-owned publishers, is now integrated with Concert, Vox Media’s supply-side platform. The post Vox And BOMESI Partner To Drive Ad Spend To Black-Owned Media appeared first on AdExchanger.
Adweek
JUNE 27, 2023
Connecting with your creative side is crucial to effectively communicate brand values. Highlighting these in marketing grows customer loyalty and strengthens reputation, all while driving the change needed in an ever-evolving market. Dara Treseder, chief marketing officer of Autodesk, and Andr?a Mallard, chief marketing and communications officer at Pinterest, sat down for a seaside chat.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Seth Godin
JUNE 27, 2023
Culture makes it tempting (and easy) to insulate ourselves from reality. Credit card debt is an invisible burden, until it’s not. Ignoring the changes in our climate makes our days easier, but not our years. We can avoid the bank balance, not work on the annual budget and ignore the results of that ad we just ran. It’s tempting because the reality we create for ourselves can provide a sort of shock absorber, allowing us to focus on how we’d like things to be, as opposed to how
Adweek
JUNE 27, 2023
First came Barbie, and then came her Dreamhouse. Toy company Mattel introduced Barbie's home, a ranch house in Malibu, in 1962, three years after launching the doll. It has since taken on various styles to reflect the times, like a bohemian townhouse in the 1970s and a bubble-gum pink mansion in the 1990s. Now, ahead.
AdExchanger
JUNE 27, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chasing Influencers The creator economy spending frenzy that began in 2020 has fizzled. Investor funds ran dry, which means The post It’s An Influencer Downturn, But Not For Influencers; Burnt Out On Testing appeared first on AdExchanger.
Adweek
JUNE 27, 2023
Dominic Lokinyomo Lobalu was orphaned at the age of nine in South Sudan, setting him on a journey that would take him from his wartorn country to seek asylum in Geneva, Switzerland. Swiss sportswear brand On is sponsoring the long-distance runner, who has taken first place at competitions in Stockholm and Geneva. On tells Lobalu's.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JUNE 27, 2023
Some consumer insights are obvious: People who buy hot dog buns are more likely to buy hot dogs, for example. But Instacart has also observed some far less intuitive online The post Instacart Has Its Eye On The Long Tail Of Retail appeared first on AdExchanger.
Adweek
JUNE 27, 2023
Recently, the programmatic industry has been coalescing around a new enemy, made for advertising (MFA) publishers. But, as with most of the problems within programmatic, the debate around MFA sites obscures the more important conversation: The proliferation, and continued transaction, of low-quality media. Earlier this month, supply-side platform Sharethrough removed MFA sites from all its.
Marketing Dive
JUNE 27, 2023
The company's app integrates the generative AI tool directly into its accommodation booking experience.
Adweek
JUNE 27, 2023
The origin story of Sprite begins in West Germany where, in 1959, it was originally produced as Fanta Clear Lemon (yes, Fanta hails from Germany, too.) Its new (and current) name was introduced when it came to the U.S. market two years later, taking the name from Sprite Boy, Coca-Cola's white-haired brand ambassador who wore.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
JUNE 27, 2023
A new partnership between Nvidia and Snowflake will let companies build generative A I assistants trained on their own data. What it does. Nvidia is providing Snowflake’s customers with GPU-accelerated computing and its foundational large language model (LLM), called NeMo. The customers can use this with their own proprietary business data to develop LLMs for advanced generative AI services such as chatbots, search and summarization.
Adweek
JUNE 27, 2023
As chief sustainability and transformation officer at grocery giant Albertsons, Suzanne Long has an expansive scope of responsibilities ranging from increasing inclusion to decreasing waste and fostering community. In order to avoid attempting impractical moonshots, Long prioritizes setting a very clear vision of the impact that Albertsons wants to make and then developing a multi-year.
PubMatic
JUNE 27, 2023
In today’s highly competitive digital landscape, publishers need cutting-edge solutions to maximize their revenue potential. Header bidding has become one of the best technical advances in programmatic advertising, allowing publishers to optimize their monetization by simultaneously offering inventory to multiple ad exchanges and ad networks. Nonetheless, header bidding can present a fresh challenge: How can publishers establish a specialized ad operations team capable of effectively deplo
Adweek
JUNE 27, 2023
Identity is the anchor of culture, and culture is the most influential driver of human behavior. Describing culture in clear language is crucial for harnessing its power. The need to belong and be a part of a tribe is etched in our DNA, and aspirational brands leverage their culture and values to build their tribe.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
JUNE 27, 2023
While AI can assist in drafting marketing materials and offering prompt responses to customer inquiries, its capabilities extend far beyond these basic functions. Join this webinar as experts as they explore how GPT empowers marketers with powerful tools to act upon real-time insights and deliver personalized experiences on a large scale. Register and attend “Reshape Your Marketing with GPT,” presented by Salesforce.
Adweek
JUNE 27, 2023
Women have nearly endless options for clean and safe skincare products, while men's skincare often combine face, body and hair care in one 3-in-1 formula with sometimes questionable ingredients. Charlie Razook is changing that with Jackfir. In 2022, Razook founded the brand after enduring 3.5 years of leukemia treatment. Although his doctors couldn't determine the.
Single Grain
JUNE 27, 2023
Building a content marketing strategy can be intimidating. In this post, we’ll explore key insights on how to create a winning content marketing strategy. If you keep up with current content marketing trends, partner with influencers, and build a dedicated team, you can take your content marketing to new heights. Work With Us How to Create a Winning Content Marketing Strategy From embracing experimentation and integrating current trends to collaborating with influencers and aligning with y
IAB Tech Lab
JUNE 27, 2023
We are excited to announce the release of the Global Privacy Platform (GPP) API v1.1. Driven by feedback from industry stakeholders, this latest API version–GPP API v1.1–incorporates key updates to streamline the usage of the GPP.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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