Adweek
OCTOBER 12, 2022
Instagram is celebrating the arrival of fall with an Autumn chat theme that users can activate in conversations. This theme adds fall colors to a conversation's text and background. Our guide will show you how to use the Autumn chat theme in the Instagram application. Note: These screenshots were captured in the Instagram app on.
Martech
OCTOBER 12, 2022
Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. 21% were pessimistic or very pessimistic. The data comes from a survey of 539 B2B marketers conducted by research and advisory firm Demand Metric for Integrate, the precision demand marketing platform.
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Adweek
OCTOBER 12, 2022
Henkel Canada's Purex was named the official laundry detergent of the National Hockey League as part of a multiyear Canadian partnership revealed Wednesday. The Purex brand will be seen in camera visible virtual slot in-ice ads during regular season games broadcast on Rogers Sportsnet in Canada, and Henkel Canada will run in-store and customer-specific shopper.
Martech
OCTOBER 12, 2022
Breathes there the email marketer who never had to send an “Oops!” email? So you say your marketing team never had to send an “Oops!” email? Don’t be too smug. Maybe your turn just hasn’t come yet. . Conventional email wisdom says every marketer will have a medium-to-epic fail sometimes. A campaign goes out with broken links or images, the wrong offer or an expired code.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 12, 2022
Seeking to harness the abracadabra spirit of Halloween, Kit Kat has unveiled an uncanny candy bowl designed to delight treat-or-treaters and possibly spook their parents. Each time a little ghost, princess or superhero takes a bar of wafers coated in chocolate from the container, the container replenishes itself. Forever. (The brand declined to reveal how.
Marketing Dive
OCTOBER 12, 2022
A promotion rewards loyalty members who try out the tool with an exclusive offer for a Halloween-themed Ghost Pepper Whopper.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
OCTOBER 12, 2022
Open for the holidays, the space features merchandise and immersive experiences based on popular series like “Squid Game” and “Stranger Things.
Adweek
OCTOBER 12, 2022
Employees have held all the power over the past two years, willing to leave for greener pastures without a second thought. Agencies are starting to get some power back as clients cutting budgets have led to sporadic layoffs throughout the industry. Agencies proclaim they are only as good as their people. Shops that put their.
Martech
OCTOBER 12, 2022
To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer.
Adweek
OCTOBER 12, 2022
When HBO Max announced that it was picking up The Gordita Chronicles in May 2021, the streamer's head of originals touted that the company was "proud to work with the powerhouse Latinx talent in front of and behind the camera." However, around a month after the show aired, the streamer canceled the series. Despite high.
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Martech Series
OCTOBER 12, 2022
DataRobot Strengthens Partnership with Google Cloud and Support for Joint Customers. AI Cloud leader DataRobot announced that it has successfully achieved Google Cloud Ready – BigQuery Designation, enabling more customers to accelerate and scale their impact with AI. By earning this designation, DataRobot has proven its integration for the DataRobot AI Cloud platform meets a core set of functional and interoperability requirements around BigQuery.
Adweek
OCTOBER 12, 2022
More than 100 years ago, a mile-and-a-half north of the Alamo, the Pearl brewery established itself as a defining feature of San Antonio. Now a bustling shopping, food and cultural district on 16 square blocks just north of downtown, Pearl is mapping out plans for its next century. To do that, it has enlisted the.
Marketing Dive
OCTOBER 12, 2022
Only 32% of Americans recycle compared to 75% of the Mentos Raccoon Recycling Force, the company found.
Adweek
OCTOBER 12, 2022
Film luminary Baz Luhrmann knows all too well that even the smallest spark of inspiration can ignite a fire of creativity. With his next project, he hopes to light that flame in the next burgeoning artist. But his newest work isn't a psychedelic romp premiering in theaters--it's a campaign for Bombay Sapphire. "When I finish.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Tech Daily
OCTOBER 12, 2022
LightBox TV, the CTV intelligence platform for marketers running addressable TV advertising campaigns, announced the appointment of Sam Finegan as SVP Demand. In this role Finegan will be responsible for growing LightBox TVs commercial relationships with holding companies, independent agencies and direct clients. With TV audiences fragmenting over an expanding number of platforms, devices and […].
Adweek
OCTOBER 12, 2022
Running Sept. 15 to Oct. 15, Hispanic Heritage Month is a time to honor the achievements of Hispanic Americans while also finding new ways to support representation and equity. For retailers, that often means highlighting products from Hispanic-owned brands, launching limited-edition collaborative lines and donating to nonprofits. It's also an opportunity to tout any efforts.
AdExchanger
OCTOBER 12, 2022
Connected TV marries a century-old piece of technology (television) with the capabilities of the internet. This presents an interesting challenge when we think about where CTV belongs in a marketing funnel, writes Andrew Mullins, director of programmatic at Realtime Agency. The post Why CTV Belongs At The Top, Not The Bottom, Of Your Marketing Funnel appeared first on AdExchanger.
Adweek
OCTOBER 12, 2022
Social news publisher The News Movement launched in the U.S. Wednesday, following a 10-month period where the startup honed its editorial strategy and accrued more than 80,000 followers across the major social media platforms. The publisher has attracted early attention thanks to both the pedigree of its founding members and its atypical commercial and editorial.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
OCTOBER 12, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Has Apple Fallen Far From The Tree? Apple is quietly pitching major agencies on ad opportunities for its Apple TV original content, Digiday reports. Rumors have swirled for the past year that Apple is taking semi-tentative steps to develop its own DSP and. Continue reading » The post Apple Branches Further Into Ads; Meta And Microsoft Make Nice In The Metaverse appeared first on AdExchanger.
Adweek
OCTOBER 12, 2022
It is fantastic to see an increasing number of brands and marketers celebrate Latinx History Month. The Latinx community is no longer considered a niche market, and there are stats to prove it. Our spending power is significant and our cultural impact on the world is undeniable. As great as the recognition is, one thing.
Martech Series
OCTOBER 12, 2022
The Whip Media Exchange has introduced several new features and now provides insights For 260,000 global film and TV titles — offering the industry’s most comprehensive content licensing and research platform across hundreds of countries, genres and languages. Ahead of MIPCOM, The Whip Media Exchange, the industry’s premier global licensing and research platform for film and TV content, has introduced several new features that transform the content licensing and planning process, enabling
Adweek
OCTOBER 12, 2022
All professional accounts on Twitter in the U.S. now have access to Link Spotlight, the social network said in a Twitter Business tweet Wednesday. Link Spotlight adds an interactive button to business profiles that can be used to drive visitors to touchpoints such as listening to a podcast, making a reservation or viewing a menu.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
VideoWeek
OCTOBER 12, 2022
Entertainment and gaming-centric publisher IGN has acquired brand partnership agency 1TwentyFour. IGN said the acquisition grants brands access to its audience across 110 countries on over 35 platforms, including mobile, CTV and games consoles. The two companies will strengthen their service offering to clients by leveraging shared resources, according to the publisher.
Adweek
OCTOBER 12, 2022
Audio giant iHeartRadio teamed up with menstrual care brand, Thinx, to shed light on Black maternal mortality inequities through a podcast series, MEternal--Because Pregnancy is About Mom Too. Top line With iHeartMedia as one of the founding partners of the audio program, MEternal discusses all things maternal health among Black women and families. The series.
Ad Badger
OCTOBER 12, 2022
There are tons of Amazon advertising campaign strategies, and it’s easy to get paralysis by analysis if you try to. Read More The Complete Guide To Evergreen Amazon Advertising Campaign Strategies. The post The Complete Guide To Evergreen Amazon Advertising Campaign Strategies appeared first on Ad Badger.
Adweek
OCTOBER 12, 2022
Commuting can be hell, much more so during the end-of-year holiday rush. But what if some of the anxiety could be removed, turning that everyday chore into less of a total buzzkill? To solve a relatable problem for BVG, Germany's public transportation system, agency Jung von Matt AG created a product no one saw coming--first-of-their-kind.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
OCTOBER 12, 2022
The 2022 midterm elections are expected to see a record amount of political ad spend going to streaming, even compared to the 2020 presidential cycle. Almost all marketers love CTV for the granular audience buying it supports, but CTV wouldn’t have the political clout it has today if not for the media’s roots in legacy television. The post Why Political Advertisers (Finally) Learned To Love CTV appeared first on AdExchanger.
Adweek
OCTOBER 12, 2022
In recent years, Kraft Mac & Cheese has run a handful of marketing campaigns meant to get people talking. Or arguing with each other in a positive, fun-to-discuss kind of way. The brand, for example, has repositioned itself as a good choice for breakfast. It's released a pink, candy-coated version of its popular product for.
AdExchanger
OCTOBER 12, 2022
When marketers aren’t talking about authenticity, they’re talking about the need to gather first-party data. A new campaign from Bombay Sapphire, which launched on Wednesday with spokesperson and “Elvis” director. Continue reading » The post Bombay Sapphire – And Baz Luhrmann – Toast First-Party Data With A New Brand Campaign appeared first on AdExchanger.
Adweek
OCTOBER 12, 2022
Twitter Communities plus Twitter Spaces equals Twitter Community Spaces. The social network began testing Community Spaces with a group of Community administrators and moderators in the U.S., enabling them to create live Spaces within their Communities. Twitter said the feature benefits admins, hosts, listeners, members and moderators. Admins and hosts can extend their reach and.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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