Adweek
JULY 2, 2023
Since its 2016 launch, premium sportswear brand Castore has built its name through partnerships with teams and athletes. Deals with England Cricket, Tennis star (as well its own investor) Andy Murray and the Oracle Red Bull racing crew have helped the business reach a billion that's teetering on $1 billion. Now the British-founded business has.
Seth Godin
JULY 2, 2023
There’s a high-end grocer in a very expensive neighborhood of New York–and they focus all of their energy on Italian food. Everything is imported, and they spend a lot of time and money earning the premium they charge for an authentic Italian shopping experience. And then a lazy brand manager decided to plaster “Sale-A-Bration” signs all over their windows.
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Exchange Wire
JULY 2, 2023
In today's ExchangeWire news digest: collapsed crypto exchange FTX plans to reboot; Snapchat+ hits 4 million paying users in its first year; and APAC companies dominate Data.ai's list of top 50 publishers. FTX plans to resurrect crypto exchange Bankrupt FTX has announced [.] The post FTX Plans to Rebuild Crypto Exchange; Snapchat+ Reaches 4 Million Paying Subs appeared first on ExchangeWire.com.
Digiday
JULY 2, 2023
Typically, marketers get into music culture by working with a musician to either license a song or feature that musician in a campaign. That’s evolved in recent years, as marketers want their brands to have watercooler moments and become part of culture rather than the annoying buzz around it. Coca-Cola is looking to take it a step further. With Coke Studio, its music platform, the beverage behemoth wants to move beyond just working with artists for advertising by creating original songs from va
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
JULY 2, 2023
Universal Analytics, a platform beloved (or at least tolerated) by marketers, died on Saturday (July 1) after 11 years. Although the digital marketing industry had been warned that Google was preparing to turn off its life support, the news has still somehow come as a shock to many. Heartbroken marketers across the world have been flooding Twitter to pay their respects, with some even holding their own funerals.
AdvertiseMint
JULY 2, 2023
Are you looking for something innovative beyond the traditional marketing methods for brands? TikTok Ads Library is what you need. It’s been gaining traction lately as a great tool to drive conversions. Moreover, it lets brands connect with new audiences and drive innovation in advertising campaigns. In this blog post, we’ll explore the ins and outs of using the power of TikTok Ads Library for businesses of any size.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Rob Campbell
JULY 2, 2023
I recently read the credentials of a design/branding company who said their processes ‘guarantees’ to be effective. GUARANTEES!!! How the f**k do they do that then? Unless they’re literally buying-up whatever it is their clients are selling, there is no way they can guarantee that … even if they have more data and knowledge than God.
Digiday
JULY 2, 2023
As generative artificial intelligence is used to create more content, the industry is beginning to question the quality of this content in relation to the amount of ad spend being put toward this inventory. As more influencers and marketers turn to generative AI to scale their work, agencies are exploring how this trend can lead to wasted media dollars going toward fake or bad impressions — or in some cases backing plagiarized material and misinformation created by AI that could pose risks to th
InMobi
JULY 2, 2023
Meet Lee Minseong, Customer Success Manager, who joined our team in Seoul, South Korea in February 2023, and hear from him about his #LifeAtInMobi. Tell us about the journey that led you to InMobi After finishing my master’s degree in marketing management from Grenoble Ecole De Management, France, I went on to start my corporate journey in the Filipino manufacturing industry before eventually moving back to South Korea.
Digiday
JULY 2, 2023
Often overlooked in the media realm is a paradox: sports leagues thrive on passionate fandom, yet they maintain an unexpectedly distant relationship with their fans. However, Spain’s premier soccer league La Liga is determined to break free from this irony by revamping its app and establishing a direct relationship with its fans. The app will try to cease being results-focused to become more of an entertainment hub.
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AdvertiseMint
JULY 2, 2023
Are you interested in using TikTok for advertising? You’re not alone. This app has grown quickly as a platform for influencers, businesses, and even government units. Sadly, it can also be an easy target for scammers looking to make a quick buck. In this blog post, we’ll discuss TikTok’s appeal to legitimate and malicious advertisers.
AdvertiseMint
JULY 2, 2023
Do you want to increase your reach and visibility on TikTok? If so, then reposting videos is an effective and easy tactic. With just a few taps, you can find interesting content created by other users or brands within the app and post it onto your profile! Reposting allows not only for easier sharing of viral videos but also for giving credit to original creators.
AdvertiseMint
JULY 2, 2023
Are you looking for a way to save or download videos from TikTok? You’ve come to the right place! This “Tiktok download” guide will discuss downloading your favorite videos for offline viewing or sharing. Whether discovering content from up-and-coming creators, participating in viral trends and challenges, or finding endless comedic relief, there’s something for everyone on the platform.
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