Adweek
MAY 8, 2023
For the first time in 14 years, Nickelodeon has a new look. The network will spend the rest of 2023 rolling out a new brand identity and refreshed on-air look that's designed to invoke nostalgia and return to its history. "It was time for us to really look at the brand, and look at our.
AdExchanger
MAY 8, 2023
Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered by Macy’s data. The post Macy’s Dives Into Open Programmatic, Names The Trade Desk As Its First DSP Partner appeared first on AdExchanger.
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Adweek
MAY 8, 2023
As a voice actor and creator, Joy Ofodu--who has more than 130,000 followers on TikTok--is making a point of scouring contracts for provisions stipulating that she has to give permission to a brand or media company to re-create her voice using generative artificial intelligence. "I have been, and am actively, battling clauses within my contracts.
Martech
MAY 8, 2023
Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Not holding out for long. Thirty-one percent of those not using it expect to do so within a year and 46% within two years, according to the report from Botco.AI.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 8, 2023
Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for creativity and progress. As creators look to carve out a differentiated space for themselves and their community of supporters, they often bring about the very disruption that seasoned industry professionals strive for. Adweek's third annual Creator Visionary Awards spotlight.
Marketing Dive
MAY 8, 2023
Two-page ads in several major newspapers touted the brand’s carbon footprint on one page with the other left “reserved” for willing participants.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 8, 2023
The number of young people using TikTok as a search tool – almost 40% – created a perfect opportunity for TikTok and its competitors to introduce search ads. The post TikTok Search Ads: Five Things Marketers Need To Know appeared first on AdExchanger.
Adweek
MAY 8, 2023
The FTC is in the process of updating its guidance on environmental claims, following the end of its public comment period in April. Over the last decade, searches for "carbon neutral" have increased twentyfold, according to Google Trends. While searches for "sustainable fashion" have jumped tenfold. But what do these sustainability-related advertising claims actually mean?
Marketing Dive
MAY 8, 2023
Part of Microsoft’s vision of a new “monetization engine for the web,” the tool allows publishers and apps to serve relevant ads in native chat experiences.
Adweek
MAY 8, 2023
Tom Daly and Max Vallot are not interested in paying people to promote their brand. As the co-founders of District Vision, a sportswear hub that was once a digital bulletin board for community runs and meditations in New York, the duo is confident that investing in high-quality products and customer relationships is the best marketing.
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Martech
MAY 8, 2023
Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Yet, repeatedly, we see incredibly juicy low-hanging fruit in the client onboarding stage. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation.
Adweek
MAY 8, 2023
Geico's Gecko has pretty much been a solo act for his entire spokes-reptile career. But in a new campaign, The Martin Agency has brought on someone who can go toe to green toe with the money-saving icon--Will Arnett. In a new campaign, Arnett is a foil for the usually buttoned up Gecko.
Seth Godin
MAY 8, 2023
One reason we have so much trouble fixing chronic degenerative conditions is that we need to remove elements before we can start building new functions. If we simply put effort on top of a shaky foundation, it’ll all be wasted. The best way forward might be to take a few steps back.
Adweek
MAY 8, 2023
For Gigi Robinson, a health and wellness creator who works with brands such as Adobe and Shopify and has 178,000 followers on Snapchat, the lack of clarity around what to disclose for paid-for partnerships is adding more confusion to the marketplace. In early April, Robinson checked into a luxurious D.C. hotel. As part of a.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
MAY 8, 2023
Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization. This article will discuss a four-step approach to creating a first-party data strategy. 1.
Adweek
MAY 8, 2023
PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called Activate. It's the latest ad-tech platform to recently release products driving supply-path optimization, aiming to make programmatic buying more efficient. The tool, PubMatic's first new product since 2020, helps buyers access connected TV and online.
AdExchanger
MAY 8, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Jockeys The Trade Desk publicly adopted the IAB Tech Lab’s new video protocols, which create more specificity The post Does The Trade Desk Set The Protocols?; AMP, PWAs And The Web We’ll Never Know appeared first on AdExchanger.
Adweek
MAY 8, 2023
Several months ago, Bryan Reisberg, an online content creator and founder of the popular dog backpack company Little Chonk, met Jonathan Bensamoun, the founder of smart dog collar startup Fi, at a work dinner. The two clicked immediately, owing it to their shared love of four-legged friends and a burning desire to create--be it a.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
MAY 8, 2023
Everyone is talking about artificial intelligence. That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including text and images, in an unlimited range of styles, and seemingly in seconds. Of course it’s exciting. But stop for a moment and ask yourself a few questions: Do I really know what AI is?
Adweek
MAY 8, 2023
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome PR guru Mark Borkowski along with Adweek's creativity editor (and resident American in London) Brittaney Kiefer to unpack whether King Charles' coronation will usher in a new era of PR for the brand and.
MNTN
MAY 8, 2023
According to a recent survey from Deloitte, subscription growth for subscription-based video-on-demand (SVOD) has slowed. 44% of consumers believe they’re paying too much for SVOD services, and 24% intend to reduce their subscription count in the future. This shift is in part due to rising financial pressures, with nearly half of consumers saying they’ve made a change to their entertainment subscriptions because of current economic conditions.
Adweek
MAY 8, 2023
Influencers are nothing new in marketing and advertising, but the rise of social media has expanded what an influencer is to marketers. Influencer agencies have been on the rise to corral the mass amount of influencers on the scene and better utilize them for brands. As those influencer agencies continue to gain a foothold as.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
MAY 8, 2023
PubMatic's end-to-end platform, Activate, lets advertisers buy CTV and online video inventory via direct deals, bypassing DSPs. The post PubMatic Cuts DSPs Out Of Direct CTV And Online Video Ad Buys appeared first on AdExchanger.
Adweek
MAY 8, 2023
More and more people are creating content: 30% of people 18-24 consider themselves creators, as do 38% of those 25-34, according to a 2022 HubSpot survey. People are living their lives digitally, and potentially becoming famous in doing so. Brands used to have to worry separately about their customers, whom they hope would say nice.
Marketing Dive
MAY 8, 2023
As consumers increasingly opt for at-home drinking, many are leaning toward experimentation and more sophisticated nonalcoholic options.
Adweek
MAY 8, 2023
The downturn in the fortunes of live audio, as implied by the recent withdrawal of both Spotify and Reddit from their respective ventures in this space, is not the story of a failed concept, nor a redundant platform. Instead, what we are witnessing is simply a large scale, but far from terminal, shift in response.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Monsters
MAY 8, 2023
If you’re anything like me, you have familiarized yourself with TransUnion over your obsession with checking your credit report, but now it looks like the credit reporting company is taking its talents in a new direction, healthcare marketing. TransUnion recently announced a partnership with Datavant, the industry’s most trusted health data connectivity solution.
Adweek
MAY 8, 2023
Paramount will be the only major media company on the outside looking in during advertising's annual upfront week, which begins May 15--but ad sales president John Halley insists he and his colleagues won't be suffering from any FOMO next week. Rather than hold its traditional big Carnegie Hall presentation followed by a lavish reception, the.
Basis
MAY 8, 2023
Here’s a question: Why even read an article about how artificial intelligence will change the landscape of search engine marketing (SEM) when you could just.ask an AI? For example: Robert Kurtz: In 50 words or less, tell me the most important things about how artificial intelligence is set to change search engine marketing. ChatGPT : AI will transform search engine marketing by enabling more sophisticated targeting and personalization, improving search relevance and user experience, automating a
Adweek
MAY 8, 2023
Drew Barrymore is on the floor. It's a weekday afternoon in her Manhattan apartment, and the Emmy-winning actress, producer, writer and entrepreneur--who is also Adweek's Creator Visionary of the Year--has eschewed her sofas in favor of the carpet. For fans of The Drew Barrymore Show, this is a familiar habit. Throughout the syndicated show's three-season.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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