Adweek
MAY 8, 2023
For the first time in 14 years, Nickelodeon has a new look. The network will spend the rest of 2023 rolling out a new brand identity and refreshed on-air look that's designed to invoke nostalgia and return to its history. "It was time for us to really look at the brand, and look at our.
AdExchanger
MAY 8, 2023
Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered by Macy’s data. The post Macy’s Dives Into Open Programmatic, Names The Trade Desk As Its First DSP Partner appeared first on AdExchanger.
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Adweek
MAY 8, 2023
As a voice actor and creator, Joy Ofodu--who has more than 130,000 followers on TikTok--is making a point of scouring contracts for provisions stipulating that she has to give permission to a brand or media company to re-create her voice using generative artificial intelligence. "I have been, and am actively, battling clauses within my contracts.
Seth Godin
MAY 8, 2023
One reason we have so much trouble fixing chronic degenerative conditions is that we need to remove elements before we can start building new functions. If we simply put effort on top of a shaky foundation, it’ll all be wasted. The best way forward might be to take a few steps back.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 8, 2023
Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for creativity and progress. As creators look to carve out a differentiated space for themselves and their community of supporters, they often bring about the very disruption that seasoned industry professionals strive for. Adweek's third annual Creator Visionary Awards spotlight.
PubMatic
MAY 8, 2023
The programmatic supply chain needs to evolve to accommodate economic pressures, privacy regulations, and the push for greater buyer control of media budgets. To help media buyers meet these challenges, PubMatic is launching Activate. With a single layer of technology, Activate removes inefficiencies in the programmatic supply chain – including the operational inefficiencies of direct-deal setups – and creates more value for buyers and sellers overall.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 8, 2023
Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Not holding out for long. Thirty-one percent of those not using it expect to do so within a year and 46% within two years, according to the report from Botco.AI.
Adweek
MAY 8, 2023
The FTC is in the process of updating its guidance on environmental claims, following the end of its public comment period in April. Over the last decade, searches for "carbon neutral" have increased twentyfold, according to Google Trends. While searches for "sustainable fashion" have jumped tenfold. But what do these sustainability-related advertising claims actually mean?
Marketing Dive
MAY 8, 2023
Two-page ads in several major newspapers touted the brand’s carbon footprint on one page with the other left “reserved” for willing participants.
Adweek
MAY 8, 2023
Several months ago, Bryan Reisberg, an online content creator and founder of the popular dog backpack company Little Chonk, met Jonathan Bensamoun, the founder of smart dog collar startup Fi, at a work dinner. The two clicked immediately, owing it to their shared love of four-legged friends and a burning desire to create--be it a.
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Marketing Dive
MAY 8, 2023
Part of Microsoft’s vision of a new “monetization engine for the web,” the tool allows publishers and apps to serve relevant ads in native chat experiences.
Adweek
MAY 8, 2023
More and more people are creating content: 30% of people 18-24 consider themselves creators, as do 38% of those 25-34, according to a 2022 HubSpot survey. People are living their lives digitally, and potentially becoming famous in doing so. Brands used to have to worry separately about their customers, whom they hope would say nice.
Martech
MAY 8, 2023
Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization. This article will discuss a four-step approach to creating a first-party data strategy. 1.
Adweek
MAY 8, 2023
Earlier this week, the Association of National Advertisers held its annual Advertising Financial Management Conference that gives marketers and agencies a look inside procurement, the financial side of agency-client relationships and the economy as a whole. Adweek's marketing and agencies team sat in on nine panels to highlight the biggest takeaways from the conference that.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
MAY 8, 2023
Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Yet, repeatedly, we see incredibly juicy low-hanging fruit in the client onboarding stage. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation.
Adweek
MAY 8, 2023
Tom Daly and Max Vallot are not interested in paying people to promote their brand. As the co-founders of District Vision, a sportswear hub that was once a digital bulletin board for community runs and meditations in New York, the duo is confident that investing in high-quality products and customer relationships is the best marketing.
AdExchanger
MAY 8, 2023
The number of young people using TikTok as a search tool – almost 40% – created a perfect opportunity for TikTok and its competitors to introduce search ads. The post TikTok Search Ads: Five Things Marketers Need To Know appeared first on AdExchanger.
Adweek
MAY 8, 2023
Geico's Gecko has pretty much been a solo act for his entire spokes-reptile career. But in a new campaign, The Martin Agency has brought on someone who can go toe to green toe with the money-saving icon--Will Arnett. In a new campaign, Arnett is a foil for the usually buttoned up Gecko.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
MAY 8, 2023
As consumers increasingly opt for at-home drinking, many are leaning toward experimentation and more sophisticated nonalcoholic options.
Adweek
MAY 8, 2023
For Gigi Robinson, a health and wellness creator who works with brands such as Adobe and Shopify and has 178,000 followers on Snapchat, the lack of clarity around what to disclose for paid-for partnerships is adding more confusion to the marketplace. In early April, Robinson checked into a luxurious D.C. hotel. As part of a.
Single Grain
MAY 8, 2023
With so many public and private universities, colleges face a lot of competition. Plus, it’s so easy for professors to create an online course and make it available for students worldwide. Fortunately, schools and teachers can use search engine optimization to rank higher in search engine results and dominate the competition. In this post, we’ll show you key SEO for higher education strategies and additional tips to reach the number one result in the SERPs.
Adweek
MAY 8, 2023
PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called Activate. It's the latest ad-tech platform to recently release products driving supply-path optimization, aiming to make programmatic buying more efficient. The tool, PubMatic's first new product since 2020, helps buyers access connected TV and online.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
MAY 8, 2023
Creative services for digital and traditional media are the areas most frequently taken in-house among the 82% of marketers with internal shops.
Adweek
MAY 8, 2023
Paramount will be the only major media company on the outside looking in during advertising's annual upfront week, which begins May 15--but ad sales president John Halley insists he and his colleagues won't be suffering from any FOMO next week. Rather than hold its traditional big Carnegie Hall presentation followed by a lavish reception, the.
AdExchanger
MAY 8, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Jockeys The Trade Desk publicly adopted the IAB Tech Lab’s new video protocols, which create more specificity The post Does The Trade Desk Set The Protocols?; AMP, PWAs And The Web We’ll Never Know appeared first on AdExchanger.
Adweek
MAY 8, 2023
Drew Barrymore is on the floor. It's a weekday afternoon in her Manhattan apartment, and the Emmy-winning actress, producer, writer and entrepreneur--who is also Adweek's Creator Visionary of the Year--has eschewed her sofas in favor of the carpet. For fans of The Drew Barrymore Show, this is a familiar habit. Throughout the syndicated show's three-season.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Mediavine
MAY 8, 2023
The switch from Universal Analytics to GA4 is well underway, and as we all learn about these new metrics, adjust perspectives on how we measure success on our sites, and recalibrate to account for the differences (we see you lovers of real-time analytics), here at Mediavine we also have to shift our application process a bit. All of the components that we look for in a quality site are still the same, but in GA4, some of the terminology has changed.
Adweek
MAY 8, 2023
Like many other creators, Mary Kish started her particular pursuit--streaming games on the platform Twitch--as just a hobby. "Being a woman in gaming, I thought it'd be nice to find a community who enjoyed that as much as I did. It wasn't something I did to make money," Kish said.
Martech
MAY 8, 2023
Today, Microsoft Advertising announced a new API for publishers, apps and online services to deliver ads through chat. The new Chat API will allow sites and apps to customize their chat experience, choose ad formats that work best for them and incorporate relevant ads for their audiences. This comes on the heels of new visual features and capabilities for Bing Chat users Microsoft announced last week.
Adweek
MAY 8, 2023
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome PR guru Mark Borkowski along with Adweek's creativity editor (and resident American in London) Brittaney Kiefer to unpack whether King Charles' coronation will usher in a new era of PR for the brand and.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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