Adweek
NOVEMBER 30, 2023
As though there wasn't already enough risk for brands advertising on X, formerly Twitter, Elon Musk has now given ad buyers more reasons to consider stopping their investments on the platform. Musk called out Disney CEO Bob Iger at The New York Times' DealBook Summit on Wednesday, as well as saying that advertisers leaving the.
AdExchanger
NOVEMBER 30, 2023
Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, which allows all exchanges to submit bids on an ad impression simultaneously. But running so many real-time auctions requires an immense […] The post AdExplainer: Client-Side vs.
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Adweek
NOVEMBER 30, 2023
Elon Musk's "Go f*ck yourselves" statement to advertisers leaving X has been defended by the social media platform's chief executive (CEO) Linda Yaccarino, who said that the owner was stating the position of the company. Writing a post on X that included a video from the now infamous interview, Yaccarino said: "Today, Elon Musk gave.
AdExchanger
NOVEMBER 30, 2023
Marketers buying search ads on Google don’t know what they don’t know. And because Google doesn’t provide transparency into the URLs they are buying through Google Search Partners, they’re ending up a wide array of unsavory sites, from pornography sites to right-wing fringe publishers to sites run within sanctioned countries, such as Iran and Russia. […] The post The Big Story: The Dark Corners Of Google Search appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 30, 2023
HP has rehired former chief marketing and communications officer Antonio Lucio five years after he departed to join Facebook (now Meta) as its chief marketing officer. Lucio will succeed his own successor, Vikrant Batra who will step down as CMO at the end of the year after rising through the ranks of the technology business.
AdExchanger
NOVEMBER 30, 2023
Streamers take Black Friday as an opportunity to slash prices and get more customers to sign up for ad-supported viewing. The post Price Drops Are Part Of The Streaming Profitability Picture appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digital Remedy
NOVEMBER 30, 2023
The consumer packaged goods (CPG) industry is elbowing through a tight market. Between pressing supply chain challenges, shifting shopper preferences, and steadfast competition—more brands than ever are looking to stay top of mind when the average consumer reaches for their wallet, both in stores and online. But how do you cut through the clutter and ensure that you’re #1 in your target audience’s thoughts in such a highly saturated playing field?
Adweek
NOVEMBER 30, 2023
Beauty business Avon has named its chief marketing officer Kristof Neirynck as its new chief executive following the departure of Angela Cretu after 25 years, although she will continue to work with the business as an adviser. Neirynck will take over the role from Jan. 1 after two years of running the marketing for the.
AdExchanger
NOVEMBER 30, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: In The Media Mix appeared first on AdExchanger.
Adweek
NOVEMBER 30, 2023
Ad tech is confusing, and brand marketers and agencies alike want to simplify it. There are an overabundance of vendors contributing to the industry's complexity. The ad-tech market will reach $2.9 trillion by 2031, according to Allied Market Research. Adweek is reporting on one rising tech company each month that represents the future of advertising.
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MNTN
NOVEMBER 30, 2023
In the world of streaming, the experts at Wells Fargo have looked into their crystal ball and now forecast that global streaming revenue is gearing up for a 14% total boost in 2023, hitting a staggering $65.7 billion. Unfortunately, they also predict that the streaming revenue growth engine might be hitting the brakes for a while moving forward. Wells Fargo’s financial fortune tellers predict a shift in focus, with pricing becoming the new priority for streaming brands — outshining subscriber nu
Adweek
NOVEMBER 30, 2023
Apple broke ground in advertising last year with "The Greatest," a joyful film representing people with disabilities in their everyday lives. Now it followed up that effort with a childhood fable focused on speech accessibility. The tech brand released "The Lost Voice," directed by Oscar-winning filmmaker Taika Waititi and coinciding with International Day of Persons.
Exchange Wire
NOVEMBER 30, 2023
The cookieless future looms large on the ad tech horizon. Ahead of her appearance at ATS Tokyo, we sat down with Adele Wieser, regional managing director APAC, Index Exchange, to discuss the industry’s readiness for the upcoming changes, and what [.] The post ATS Tokyo: Adele Wieser on Japan’s programmatic landscape & the cookieless future appeared first on ExchangeWire.com.
Adweek
NOVEMBER 30, 2023
Middle managers are the key to healthier, more connected and more productive workplaces, as well as more satisfied employees--the kind who stay with an organization to grow their careers. No one at marketing and creative agencies uses the term "middle managers." However, the director-level creatives and account leads who occupy the layers between executives and.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
NOVEMBER 30, 2023
People talk about Hobson’s choice as if it’s always a bad thing. A liveryman in pre-industrial London, he rented horses. And every customer was allowed to take the horse closest to the door. Hobson’s choice is no choice at all. Of course, this system meant that the horses were rotated, and the fanciest ones weren’t overworked.
Adweek
NOVEMBER 30, 2023
Over 200 private businesses--including major brands like Google, LVMH, Mastercard, Microsoft and Unilever--will have a presence at this year's 28th annual United Nations climate summit, which kicks off today in Dubai. But after climate activists criticized Coca-Cola's sponsorship last year, many household names have chosen to keep a lower profile at the event--participating in panels.
Martech
NOVEMBER 30, 2023
TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. The relaunched TinyTake boasts four chief components: educate, engage, innovate and capture. The intention is to optimize customer relationships by capturing feedback on products and creating opportunities for customers to engage and advocate for the product. “To find, keep, and grow your customers, y
Adweek
NOVEMBER 30, 2023
Video-on-demand service Tubi is set to expand its international reach with the hire of a new executive to be based in the U.K. David Salmon is joining from sports, media and entertainment group Endeavor. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company's digital businesses. Offering 250.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
NOVEMBER 30, 2023
AI is putting a lot of professions at risk, but here’s one that may surprise you: the clergy. The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI. Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR pr
Adweek
NOVEMBER 30, 2023
Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New Yorker, Details and Wired, as Chief Revenue Officer. The senior.
Ad Monsters
NOVEMBER 30, 2023
Ad blocking is on the rise again, set to cause $54 billion in ad revenue losses worldwide. But there’s a bright side to this story. More users are opting into Acceptable Ads and AI and machine learning will make ad filtering more effective. Ad blocking may not be seen as big a threat as it was, say, eight years ago when the rise of ad block users was as steep as Canada’s Mount Thor.
Adweek
NOVEMBER 30, 2023
Bath & Body Works is celebrating the holiday with a new campaign that touts its medley of fragrances and a really big candle in New York City. The campaign introduces a new creative platform, "Come Back to Your Senses," developed by Adweek's Multicultural Agency of the Year, The Community, which won the business after a.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
NOVEMBER 30, 2023
Email marketing remains one of the most effective channels for engaging your audience and driving conversions. But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. This comprehensive white paper shares: Key principles for email design to boost open and click through rates Best practices for writing compelling copy that keeps readers hooked Ways to i
Adweek
NOVEMBER 30, 2023
Sports publisher The Sporting News raised $15 million in Series A funding in September, in large part because of the unique affiliate marketing model it employs. The company, like a growing number of sports media newsrooms, generates revenue from referring its readers to sportsbooks and gambling operators. But unlike traditional affiliate models, where retailers like.
Martech
NOVEMBER 30, 2023
Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, privacy laws are getting more strict, and major players like Apple and Google are eliminating the tracking tools that marketers rely on. Many marketers are dragging their feet on embracing these changes – or they don’t know how to do it.
Adweek
NOVEMBER 30, 2023
Meta and Adweek have partnered to create The Creatorverse Exchange, a community-driven program designed to bring together leading minds in the industry from both the creator and brand marketing sectors. The program aims to benefit both groups as they exchange learnings and expertise from their respective fields while collaborating on creative that addresses the senior.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Badger
NOVEMBER 30, 2023
SUBSCRIBE In this relaxing, audio-only episode, Michael takes you on a journey through two accounts with Low ACOS. You’ll analyze. Read More Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS [The PPC Den Podcast] The post Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
NOVEMBER 30, 2023
At its core, marketing is human psychology applied in a business ecosystem. Marketing has always endeavored to build emotional connections with consumers to be leveraged for commercial results; in order to do that, the discipline relies on research, insights and analytics that inform our understanding of consumers. Reaching a higher level of precision in go-to-market.
Basis
NOVEMBER 30, 2023
What’s new in the realms of paid search and social media? This month, Courtney Shaw, VP of Social Media Solutions, and Maggie Shelton, Director of Search Media Investment, compiled all the latest news, trends, and resources for easy access. Meta Announces Ad-Free Subscription Program in EU [:03] To comply with European Union regulations , Meta will begin offering people aged 18 and over who live in the EU, the European Economic Area, and Switzerland the option to pay a monthly subscription fee t
Adweek
NOVEMBER 30, 2023
A year after Netflix launched its ad-supported tier, the streamer feels confident enough in its foundation to dive into custom co-branded creative on the platform, giving brands new opportunities to reach additional audiences--something marketers have been searching for since the tier debuted. Netflix partnered with Geico for co-branded creative that brings the Geico Gecko and.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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