Adweek
AUGUST 10, 2023
As back-to-school season rolls around, it's a given that parents will worry about the welfare of their progeny--their safety, academic performance, the risk of cyberbullying and even what's in the cafeteria lunches. But a survey conducted by OnePoll a few years ago revealed a concern that few people talk about: 42% of parents admitted they.
AdExchanger
AUGUST 10, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Labels Amazon is dropping a large portion of its private-label products: 27 of its 30 clothing lines The post Amazon Scraps Dozens Of Private-Label Brands; Is Verification Still Verification? appeared first on AdExchanger.
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Adweek
AUGUST 10, 2023
As part of its push to reach video game fans, milk processor education program MilkPEP created Zany Ziplines, a mini-game available in Epic Games' massively popular battle royale title Fortnite. To promote Zany Ziplines, MilkPEP partnered with agency Gale to create a gamified Snapchat lens that challenges people to collect milk-themed power-ups as their character.
VideoWeek
AUGUST 10, 2023
Major publisher trade groups and organisations from across the world have signed a joint letter calling for the development of a legal framework to protect publisher content which powers AI applications, and to maintain trust in news content as generative AI plays a growing role in content creation. Signatories of the letter include the News Media Alliance, which represents over 2000 news businesses in America, and the European Publishers Council, which counts Axel Springer, News UK, The Guardia
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 10, 2023
After moving out of September due to the ongoing writers and actors strikes, the Emmys has locked in a new airdate. Top Line The Television Academy and Fox announced today that the 75th Emmy Awards will air Monday, Jan. 15, 2024, at 8 p.m. on Fox, making it a Martin Luther King, Jr. Day telecast.
AdExchanger
AUGUST 10, 2023
Instreamatic releases a product for connected TV that generates multiple audio variations for the same creative. The post This Audio Startup Is Using AI To Generate ‘Contextual CTV Ads’ appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 10, 2023
To get the most out of SKAN 4 and prepare for future advancements, advertisers should focus on these four areas. The post 4 Tips For SKAN 4: Now Is The Ideal Time To Optimize Campaigns appeared first on AdExchanger.
More About Advertising
AUGUST 10, 2023
Dentsu is reshuffling its US businesses to meet what it calls “accelerated client demand.” This ha led to the departure of US media boss Doug Rozen. Presumably the changes will be echoed in other parts of what used to be Dentsu International outside Japan. Performance marketing agency Merkle’s media offering will be absorbed into media … The post Dentsu unveils new US structure around iProspect and Merkle first appeared on More About Advertising.
AdExchanger
AUGUST 10, 2023
Streaming services still need new subscribers, but that alone isn’t enough to achieve profitability. Which may explain the struggle to grow accounts and ad revenue at the same time. The post Streaming Profitability Is More Than Just Subscriber Growth appeared first on AdExchanger.
Martech
AUGUST 10, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.
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AdExchanger
AUGUST 10, 2023
Magnite's still enamored of CTV. CTV’s contribution to Magnite’s revenue was up 8% YOY, from $52 million to $56 million. The post Magnite And CTV: Together Forever (Or At Least In Q2) appeared first on AdExchanger.
Martech
AUGUST 10, 2023
In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Tim Parkin is a marketing consultant and advisor. He brings a fresh perspective to marketing from his days in technology and game development. Drawing on this experience, he has coached marketing executives at global organizations and contributed a wide range of pieces for MarTech touching on video, in-game advertising, customer journeys, attribution and many othe
AdExchanger
AUGUST 10, 2023
The Trade Desk continued its run of growth, reporting Q2 total revenue of $464 million, a 23% jump from last year. The post What Ad Slump? The Trade Desk Powers On With Its ‘We’re Not-A-Walled-Garden’ Pitch appeared first on AdExchanger.
Exchange Wire
AUGUST 10, 2023
Dynamic, unique, and going through a period of immense growth, we’ve got our eye on ad tech trends shaping a region renowned for its affinity towards the innovative. We caught up with Josif Zanich, managing director APAC, Nexxen, ahead of [.] The post Nexxen’s Josif Zanich on Notable Ad Tech Trends in the APAC Region appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
AUGUST 10, 2023
Is the ad tech M&A freeze starting to thaw? A private equity firm bought Cadent for $600 million this week. Plus: Programmatic ads hit the big screen, brought to you The post The Big Story: New Beginnings appeared first on AdExchanger.
Seth Godin
AUGUST 10, 2023
When someone acts in a surprising way, we can begin to understand by wondering what they might be afraid of.
AdExchanger
AUGUST 10, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Ad Spend Horoscope appeared first on AdExchanger.
Digiday
AUGUST 10, 2023
The revelations from a comprehensive interview conducted by Linda Yaccarino, CEO of X (formerly Twitter) with CNBC today highlight a consistent theme: the more the tech boss tries to shed light on the platform’s path under the enigmatic proprietor Elon Musk, the deeper the labyrinth of questions seems to become. Each time Yaccarino addressed a contentious aspect of the business, it seemed to trigger a cascade of new concerns, akin to an unending storm of uncertainty.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
AUGUST 10, 2023
Is it possible to get through an earnings call in 2023 without talking about AI? Apparently not! AppLovin spent most of its Q2 earnings call on Wednesday hyping Axon 2.0, The post AppLovin Had An Impressive Q2, Crediting Its Investments In AI appeared first on AdExchanger.
Digiday
AUGUST 10, 2023
First it was the giant Maybelline mascara wands and eyelashes seemingly appearing on London transportation last month. Then, it was a hologram of a giant Barbie breaking out of its box two weeks ago in Dubai. Now, it’s a Maybelline mascara tube-shaped bus roaming the streets of NYC. Welcome to the era of what’s being called faux out-of-home advertising: Hyper-realistic, augmented reality or CGI-based digital ads that appear as real-world, OOH activations.
Ad Beat
AUGUST 10, 2023
Stripe is a renowned online payment processing platform that offers numerous advantages for businesses and individuals seeking more effective ways to manage their payments and financial transactions. Here are our top three reasons to migrate to Stripe after several years with Recurly: Ease of Integration and User-Friendly Interface: One of Stripe’s primary strengths lies in its developer-friendly platform and straightforward integration process.
Digiday
AUGUST 10, 2023
This article was first published by Digiday sibling WorkLife Zoom has made waves this week: first for its RTO mandates , second for a potential AI-related data privacy oversight. Like many other companies this year, Zoom has upped its AI capabilities. In March, it updated its policies to allow broad access to user data to train its AI models. That change drew intense scrutiny when it was reported over the weekend , sparking questions and alarm from its customers and data privacy advocates.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdvertiseMint
AUGUST 10, 2023
Are you curious about how to unlink TikTok for Business account? A TikTok for Business account offers a range of tools and features tailored that make it a digital marketplace. However, as businesses change, some brands may need to pivot away from TikTok for Business to a regular TikTok account. This article will discuss how to unlink TikTok for your Business account.
Digiday
AUGUST 10, 2023
Artificial intelligence has pervaded advertising as the industry’s shiniest new fascination. While agencies aren’t quite sure what form AI will take at their companies and clients are even more hesitant given AI’s black box nature , it hasn’t stopped agencies from pitching AI-powered services. “It adds a sheen or polish on your capabilities as an agency,” said Annmarie Turpin, chief technology officer for Ocean Media’s analytics team.
AdvertiseMint
AUGUST 10, 2023
Are you curious about how to use TikTok for small businesses? As a small business owner, you need to look for smart ways to market your products and services. Hence, it is only right that you research thoroughly before investing in TikTok. This article will weigh the pros and cons of using TikTok for small businesses. We will also give you a run-through of how to start a TikTok account for business.
Digiday
AUGUST 10, 2023
In 2023, collegiate esports has become a veritable Wild West, as numerous league operators and other stakeholders jockey for a share of the market. Lately, though, some companies have taken steps to bring order to the space, believing a balanced collegiate esports ecosystem will help make the esports industry more sustainable across the board. Given the number of competing leagues and regulatory bodies in the space, it would be hard to blame a university administrator for steering clear of espor
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
AUGUST 10, 2023
Best known as the world’s most-used search engine, Google has leveraged its vast catalogue of domains to build an ad network that has drawn the budgets of marketers almost everywhere. While highly lucrative for Google, this network has drawn the [.] The post What Could a Break-Up of Google’s Ad Network Mean for Tech? appeared first on ExchangeWire.com.
Rob Campbell
AUGUST 10, 2023
Scams. They’re bloody everywhere. SMS. Email. People knocking on the door. There seems to be three types … The hopeful … which is sending the same thing to tons of people and see if it will stick. The too-good-to-be-true … which is promising untold riches for a fraction of investment. And the invisible … where it has been so well planned, you may not realise it’s happened until its happened.
Exchange Wire
AUGUST 10, 2023
High impact ad specialist Adnami has appointed Hege Lorvik as Norwegian commercial director, marking the Denmark-based tech company’s first formal step into the Norwegian market. Hege’s appointment comes as Adnami staffs up across several key European markets, also adding Paul Dimmock [.] The post Adnami Launches in Norway Amid Flurry of European Hires appeared first on ExchangeWire.com.
Basis
AUGUST 10, 2023
Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 8/4/23 - 8/10/23 to stay ahead of the curve: AI’s black box problem has clients cautious but curious, agency execs say [:04] Sometimes, Generative AI can feel a bit like magic. But while AI is an exciting opportunity for the industry , some prominent agency leaders say they’re seeing a lot of hesitance from clients who are hypersensit
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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