Adweek
OCTOBER 11, 2023
The Latinx population is one of the fastest-growing U.S. demographics, making up nearly 19% of the U.S. population. It is the youngest major racial and ethnic group in the U.S. By 2025, the Latinx community will account for 12% of all U.S. buying power. They are also digitally connected. A Nielsen study found that 60%.
Ad Rants
OCTOBER 11, 2023
Not leveraging Google My Business marketing for your business can be one of the biggest mistakes you may make as a business owner. This platform is one of the best and most effective mediums for generating awareness about your business. Moreover, using the right type of images and videos in your GMB profile can be extremely transformative. It can unlock a huge opportunity to engage, entice, and convert your audience into a customer.
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Adweek
OCTOBER 11, 2023
Walmart partnered with beauty and fashion technology company Perfect Corp. to allow shoppers to try on makeup and beauty products in augmented reality before making a purchase.
Martech
OCTOBER 11, 2023
Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything. In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 11, 2023
Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture of diversity and inclusion. In a conversation with Adweek's Brittaney Kiefer during Social Media Week Europe, Natalie Wills vp, brand, Booking.com, emphasized the brand's deliberate year-round commitment to investing in the LGBTQ+ community.
Martech
OCTOBER 11, 2023
With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. People are increasingly getting their questions answered directly in the chat or through supplemental results on the search results page. This shift means potential customers have less incentive to click through to your website.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 11, 2023
In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful. Why we care. Customers using a retailer’s app or participating in a retailer’s loyalty program have a robust, measurable digital trail.
Adweek
OCTOBER 11, 2023
Soccer has been growing in popularity in the U.S.--thanks, in part, to a dominant women's national team. But as any good marketer knows, a celebrity can change the game. On July 15, Inter Miami CF announced the signing of 36-year-old global phenomenon Lionel Messi to a contract that runs until the end of the 2025.
AdExchanger
OCTOBER 11, 2023
Most performance marketers’ experience with connected TV starts with sticker shock and ends with broken promises. It wasn’t supposed to be this way. When CTV burst onto the scene as the holy grail of reach and targeting, eyes popped at the rates quoted by the big CTV players. Marketers held out hope that the promise […] The post Here’s Why CTV Isn’t Working For Performance Marketers appeared first on AdExchanger.
Adweek
OCTOBER 11, 2023
They say if you do something you love, you'll never work a day in your life. Argelia Martinez has managed that twice over--forging a career she is passionate about while turning her hobby into a successful side hustle. By day, Martinez is the managing director of marketing communications firm HausCo, providing senior-level counsel and overseeing.
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Seth Godin
OCTOBER 11, 2023
We can give instructions to a fellow human by: Talking to them Handwriting a note Typing a text Waving a flag Triggering a traffic device Sounding a siren Sending a memo Choosing from a list of choices on a menu Making a facial expression and perhaps a dozen or more other methods… Most people develop voiceboxes and limbs and facial expressions that make any of these usable.
Adweek
OCTOBER 11, 2023
The National Football League is dividing sponsorships into narrower categories and bringing more brands to the game, but Toyota wants automotive all to itself. The automaker just announced a multiyear sponsorship agreement with the NFL that gives it broad access to the league's branding and symbols--as well as its roughly 205 million fans. The league.
Martech
OCTOBER 11, 2023
Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics. Learn how every click, keyword and channel alignment is a step closer to conquering your customers’ loyalty.
Adweek
OCTOBER 11, 2023
In the first episode of TechMagic, tech futurist Cathy Hackl and technology lead Lee Kebler, share their insights on the latest stories in gaming, generative AI and fashion tech. Their discussion guides businesses and brands on how to discern which are fads and what is the future. Hackl and Kebler discuss the retirement of game.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
OCTOBER 11, 2023
Google AdMob is updating its ads that offer reward policies to include indirect monetary items. From 31 October 2023, the Policies for Ads that Offer Rewards will become the Policies for Ad Units that Offer Rewards, and will include any reward with monetary value that doesn’t have a direct mode of payment in the real world, such as: Discounts Loyalty rewards or points Free shipping Free trials for products and services An extra life for a game character A new game character’s skin Why we care.
Adweek
OCTOBER 11, 2023
Social publisher LadBible has seen revenue growth through its investment in short-form video across its vast portfolio of social platforms, three of its executives told Adweek on stage during Social Media Week Europe. Its scale offers it the opportunity to drive meaningful revenue from short-form, where other publishers would struggle due to the comparatively lower.
Seth Godin
OCTOBER 11, 2023
I spent time this week with two authors who are showing up to share their lives, their insights, and their generosity in the form of books. A good book will change the reader, but it makes an even bigger impact on the author. Here’s a classic episode of Akimbo. Book publishing has changed more in the last ten years than in the previous 500, and we’re living in a moment where the benefits of writing a book are huge and the costs are surprisingly low.
AdExchanger
OCTOBER 11, 2023
Digital media and marketing M&A is suffering from a prolonged case of anemia. The cause? Uncertainty in the market. It’s unclear whether inflation will return, interest rates will continue rising or if there may yet be a recession on the horizon. (The answer to that last one depends on who you ask.) As a result, […] The post Ad Tech M&A Is Still In The Doldrums, But There Are A Few Bright Spots appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
OCTOBER 11, 2023
Stress is natural but it can also be lethal. Thus, we need to develop skills to properly manage our daily stresses. In other words, we need to learn to “let it go.” Learning to let go is a critical survival skill. It is also the new call to action from Colombian juice brand, Soka. While […] The post Learn To Let It Go With Soka appeared first on Adpulp.
illumin
OCTOBER 11, 2023
Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. Retail marketing strategies These are some of the most important marketing trends in retail right now: Unique and relatable creatives While mass produced, AI driven content is tempting as a means of saving time, it risks lacking the creative input that leads to high qualit
IAB Tech Lab
OCTOBER 11, 2023
SDA SHOWED A SOLUTION PATH First released over a year ago, seller-defined audiences created a mechanism for sellers to provide standardized information about their audience to ad buyers.
Digiday
OCTOBER 11, 2023
To boost viewership around NFL games, events, and content, the league is expanding its formal program to recruit college players to be their marketers. The program — dubbed its collegiate marketing program — aims to create a relationship between the college players and the NFL. The NFL’s collegiate program’s expansion follows the NCAA’s adoption of a policy back in 2021 that allowed college students to be paid for the use of their name, image and likeness (NIL).
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Badger
OCTOBER 11, 2023
SUBSCRIBE Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of. Read More How To Use Psychology To Master Amazon PPC [The PPC Den Podcast] The post How To Use Psychology To Master Amazon PPC [The PPC Den Podcast] appeared first on Ad Badger.
Digiday
OCTOBER 11, 2023
Since the Google antitrust trial began Sept. 12 — exactly a month ago today — a range of testimonies have painted a picture of the search giant’s dealings with advertisers and various other tech giants. And while the case is far from over, what if Judge Amit P. Mehta rules in favor of the U.S. Dept. of Justice? Related Insights Marketing on Platforms An advertiser’s guide to the Justice Department’s case against Google’s search empire The who, what, where, why and when of the case ag
Martech
OCTOBER 11, 2023
Master data management (MDM) is a journey into the heart of an organization’s data-driven success. It helps everyone across the business, especially sales and marketing teams, shape decisions, enhance efficiency and open untapped potential within every byte of information. Sponsored by: In this episode of Dun & Bradstreet’s sponsored series, “Data Makes the Difference,” Gurpinder Dhillon, Dun & Bradstreet’s vice president – master data business, and Kim Davis, editorial
Digiday
OCTOBER 11, 2023
This week’s Media Briefing looks at how professional publishers increased their events revenue between 48-60% this year, despite a dreary ad market. Event revenue prevails for professional publishers Venture capital funding to publishers tanks in Q3 The Wall Street Journal’s new top editor kicks up dust, CNN’s new CEO rattles the staff and more Event revenue prevails for professional publishers At the start of 2023, it was hard for many publishers to predict how event sponsorsh
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
OCTOBER 11, 2023
Let’s face it, industry-wide transformation is no novel feat for a sector known to constantly reinvent itself in the face of technological innovation. The ad tech industry, and those that lead it, are continually looking at how to better run, [.] The post Tech Trends Shaping the Future of Advertising appeared first on ExchangeWire.com.
Digiday
OCTOBER 11, 2023
In the crackdown on made-for-advertising sites (MFAs), smaller, independently-owned publishers, including Black-owned media companies, are feeling the effects. Last year, a number of Black-owned publishers said agencies’ commitments to spend a percentage of their media dollars with them after the murder of George Floyd and subsequent protests in 2020 had, in fact, led to increases in ad revenue and new advertisers.
Exchange Wire
OCTOBER 11, 2023
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (October 11th, 2023) unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have [.] The post InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity-Loss Challenges appeared first on ExchangeWire.com.
Digiday
OCTOBER 11, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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