Adweek
JULY 14, 2023
Hannah Waddingham may be more of a rugby fan in real life, but the Emmy-winning actress has been inextricably linked to soccer since her C-suite days in the beloved comedy Ted Lasso. Taking advantage of that place in the public consciousness, Waddingham and Johnnie Walker have partnered for a campaign to rally viewers around the.
AdExchanger
JULY 14, 2023
It’s called “Prime Day” because you need a Prime, but the other definition of the word “prime” is rather apt. Amazon’s real superpower is its indivisibility. The post On Prime Day, Amazon Shows What A Content Fortress Can Really Do appeared first on AdExchanger.
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Adweek
JULY 14, 2023
IPG creative agency R/GA has won Intuit TurboTax's business, following a creative review that began in March. Intuit brands include Intuit TurboTax, Credit Karma, QuickBooks and Mailchimp. R/GA will work on increasing consumer adoption of TurboTax offerings TurboTax Live and TurboTax Full Service. To do this, it will take a full-funnel approach to strategy, spanning.
MNTN
JULY 14, 2023
We all know that consumers have been flocking to streaming over the last few years—but how many advertisers actually have plans to follow them there? According to a new survey by Advertiser Perceptions for Premion, the answer is “most of them.” The survey found that 65% of ad executives involved in decision-making for Connected TV plan to increase their spend on the channel this year—and by an average of 23%.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 14, 2023
The WNBA All-Star weekend is back in Las Vegas in a big way, and brands are on board. For the first time, this weekend's All-Star Game will air in primetime on ABC, tipping off at 8:30 p.m. ET on Saturday from the Michelob Ultra Arena. In addition to the game, which features team captains A'ja.
AdvertiseMint
JULY 14, 2023
Do you want more people to know about your business? Getting a social media marketing service is a good way to do this. It helps businesses get noticed by potential customers. Besides, it’s cost-effective, which is great for companies with smaller budgets. This blog post discusses using social media marketing services to give your business an advantage over other companies!
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPushup
JULY 14, 2023
Successful entrepreneurs don’t wait for opportunities; they create them. The high-quality videos on your website; the product video, curated video, testimonial video, etc., can generate extra cash. There are several ways to monetize video content. But, the most effective strategy is through serving video ads. Publishing video ads might sound a straightforward task, but it [.
Adweek
JULY 14, 2023
This month, after a comprehensive review of the alternatives to its current post-consumer-recycled (PCR) plastic bottle, Dr. Bronner's launched a new paper-based carton package. Marketed as a refill for the 32-ounce liquid soap bottle that shoppers are likely most familiar with, the new package contains 82% less plastic. But while the carton is using less.
Martech
JULY 14, 2023
Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. As a result of the new partnership, Roku watchers are served ads through Roku Action Ads. When they see the ad, the viewer can click OK on their Roku remote to receive more information and make the purchase from their TV screen.
Adweek
JULY 14, 2023
For nature lovers, there's nothing more liberating than venturing into the great outdoors. But some people like to get even closer to nature--with not even clothes between them and the open air. Naked hiking is a pastime enjoyed by an underground community, though the rules surrounding it can be confusing. On National Nude Day (July.
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Martech
JULY 14, 2023
Artificial intelligence continues to take the marketing world by storm. The genie is out of the bottle, and it’s not going back in. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 billion by 2030. The use of AI is inevitable and worth investigating. However, you need to prepare to deploy it responsibly to get your desired results and avoid any backfires.
Adweek
JULY 14, 2023
Media agencies don't want to be media agencies anymore, and they haven't for a while. Omnicom Media Group (OMG), the Omnicom subsidiary that oversees the holding company's media agencies OMD, PHD and Hearts & Science, is the latest example of how media agencies are shapeshifting. In recent years, OMG leadership implemented a series of organizational.
AdExchanger
JULY 14, 2023
Integral Ad Science added a new capability to measure brand safety and suitability for off-YouTube sites and apps through YouTube's ad network. The post IAS Is Plugging Brand Safety And Suitability Measurement For Google Video Partners Inventory appeared first on AdExchanger.
Adweek
JULY 14, 2023
No CEO wants to lose $100B of market value because of an AI mishap. Is now the right time for brands to jump in and fully invest in ChatGPT and other generative AI experiences? To make that decision, brands should consider the six weaknesses of generative AI and to what extent these disadvantages impact brand.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JULY 14, 2023
“Slugging” is a TikTok skincare trend that involves smearing your face in petroleum jelly overnight, so it makes sense for Vaseline to jump onto its viral moment with a tweet sharing its own take on the trend. But it’s the execution that has caused an internet uproar – especially when “slugging” has a double meaning … The post Vaseline’s lesson in how to go viral: go smutty first appeared on More About Advertising.
Adweek
JULY 14, 2023
We're so excited to bring you this special episode of Marketing Vanguard live from Commerceweek to hear Jill Cress, chief marketing officer of H&R Block, discuss the necessity of human connection to undergird the fundamental financial transaction of tax preparation. Stream the new episode below and subscribe on Apple Podcasts, or find it on Spotify.
More About Advertising
JULY 14, 2023
GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising. This has led some to declare that the industry is lost in a “no data zone” unreachable by DSPs … The post Pierre Naggar : brands that build advertising equity needn’t fear the “no data zone” first appeared on More About Advert
Exchange Wire
JULY 14, 2023
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, and Roku, Inc., announced that the companies will continue to collaborate and conduct investigations into emerging ad fraud schemes within the TV streaming industry. This initiative follows the [.] The post DoubleVerify & Roku to Continue Joint Investigations into Ad Fraud Schemes in Streaming appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
JULY 14, 2023
That’s not the same as raising the average. With the advent of the high jump, the idiom raising the bar became well understood: If you can’t jump over the bar that the current leader cleared, you don’t win. But most of the innovations that change our culture don’t actually increase the simple linear measurements of the bar. They’re more likely to raise the average, to increase the performance of accepted mediocre output.
InMobi
JULY 14, 2023
Safeguarding our publishers and the privacy of end users comprising all audiences, particularly children, has always been a top priority for InMobi. We have taken it further by releasing a new feature that allows publishers to enable a mixed audience for their mobile apps. Publishers with apps directed to adult and children’s audiences can now declare if their app is directed to a mixed audience or only to children on the InMobi Publisher Dashboard.
Basis
JULY 14, 2023
Turbulence around holiday shopping appears to be the unwanted gift that keeps on giving. Recent years have been marred by supply chain disruptions, inflation, and widespread economic uncertainty (not to mention a pandemic and international conflicts), foiling many holiday shoppers’ plans. And though we hate to be a Grinch about it, it’s beginning to look a lot like this year’s holiday season will bring more of the same.
More About Advertising
JULY 14, 2023
World Cup football encourages advertisers to bring out their A-game, and Adidas has tapped into joyful mood that seamlessly mixes up the glamourous side of the game with the supermarket checkout. TBWA London’s spot features players old and new, male and female, alongside actors known and unknown. Plus there are subtle references to things like … The post Adidas ups the ante in Women’s World cup spot by TBWA London first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
JULY 14, 2023
Adlook, a next-generation brand growth platform, is proud to announce that it has become the first Demand Side Platform (DSP) to incorporate Chrome’s newly released Protected Audience API (PAAPI), cementing Adlook’s position as a next-generation brand growth platform. The move [.] The post Adlook is the First DSP in the world to incorporate Chrome Protected Audience API Designed to Replace Third-Party Cookies appeared first on ExchangeWire.com.
More About Advertising
JULY 14, 2023
The FIFA Women’s World Cup is almost upon us and it’s proving a bonanza for agencies as advertisers fall over themselves to show how inclusive they are. One problem for them is that most immediately recognisable footballers are blokes, so what do you do? Especially when, as with Adidas, you’ve a whole team of aforementioned … The post MAA Ad of the Week: Adidas for Women’s World Cup first appeared on More About Advertising.
Exchange Wire
JULY 14, 2023
This week: Data privacy regulation reaches a head, China officially enters the AI race, as Google updates its AI protocols. Data privacy discussions dominate this week, as the EU and the US reach an agreement on the transfer of data between [.] The post The Stack: EU Data Privacy Updates; China Launches New AI Model appeared first on ExchangeWire.com.
Single Grain
JULY 14, 2023
A lot of company meetings are time wasters. Odds are that you’ve been in one or more meetings that left you with as many questions as you started with. But they don’t all have to be that way. Staying focused and on-agenda are both crucial components for running and participating in productive meetings. In this post, we will discuss the importance staying laser-focused and intentional with your meetings by providing you with practical strategies to optimize your productivity during a company mee
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
VideoWeek
JULY 14, 2023
In this week’s Week in Review: Disney considers selling off linear channels, Channel 4 releases its figures for 2022, and the EU and US announce their new data sharing deal. Top Stories Disney Considers Selling Off Linear TV Assets Disney CEO Bob Iger has suggested selling the company’s linear TV assets. Iger, whose contract has been extended through to 2026, said ABC, FX and Nat Geo “may not be core” to the business.
Single Grain
JULY 14, 2023
As we dive deeper into 2023, the rapid and relentless evolution of video advertising technology continues to astonish and challenge marketers. Our screens have become the epicenter of human interaction and commerce, ushering in an era where video advertising trends can make or break a marketing strategy. In this post, we’ll take a look at the top 12 video advertising trends that are commanding attention and that you might want to include in your video marketing strategy.
Single Grain
JULY 14, 2023
With how much media consumers are willing to consume, the demand for high-quality content is higher than ever. For content writers, it’s crucial to stay ahead of the curve and explore innovative solutions that can save time without compromising on quality. This is where AI content writing tools have swept in and eliminated a lot of the minutiae of normal writing.
Single Grain
JULY 14, 2023
YouTube growth can be a tedious and somewhat bewildering challenge. You can produce all this video content consistently, and still your YouTube channel’s follower base is flatlined. In this post, we’ll share some of our favorite strategies for YouTube growth. Whether you’re just starting out or have been producing YouTube content for a while, you’ll find something here that can reorient your content creation approach, help you optimize your videos and grow your YouTube channel.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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