Adweek
AUGUST 30, 2022
Unilever is the latest business to fall foul of ad regulators for making "unclear" claims relating to the environment. Cleaning product brand Persil has been hit with an ad ban for a TV spot which ran in the U.K. as part of its longstanding "Dirt is Good" campaign. The ad focused on the product's sustainability.
Marketing Dive
AUGUST 30, 2022
Clothes are sourced from and available exclusively on ThredUp and come as younger consumers embrace thrifting as a part of sustainability efforts.
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Adweek
AUGUST 30, 2022
Netflix finally found the strategic leaders for its upcoming ad-supported tier. Snap's chief business officer Jeremi Gorman will join the streaming giant as president of worldwide advertising as Netflix prepares to make its way into the world of ad-supported streaming. Netflix also snagged Snap's vp of sales, Americas Peter Naylor, who will serve as vp.
Martech
AUGUST 30, 2022
In order to retain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives. Join ActionIQ and Hearst’s VP of acquisition and conversion as they discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber and e-commerce products.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 30, 2022
The media company behind the editorial titles Money and Consumers Advocate, as well as proprietary ad tech Navchain, has rebranded from Ad Practitioners to Money Group in an effort to better reflect its commercial focus, according to its chief executive Greg Powel. The company made the change earlier this month. The new identity comes as.
AdExchanger
AUGUST 30, 2022
A tide of online accountability has come to Europe. In July, the European Parliament adopted the Digital Services Act (DSA) and the Digital Markets Act (DMA). Although they were passed as one legislative package, they function as two distinct laws. The DSA creates new obligations for online platforms to moderate content and be transparent about. Continue reading » The post AdExplainer: The Digital Services Act Vs.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 30, 2022
Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Only in this way can brands build trust, and with that, a competitive edge. “Brand trust is no longer just a customer demand, it’s an imperative,” said Lisa Campbell, CMO at security and governance company OneTrust at The MarTech Conference.
Adweek
AUGUST 30, 2022
It's a simple equation: No kids sports, no athletes. No athletes, no sports drink market. The variables are a bit more complex. Who's being included in youth sports? Are the standard individual and team games the only true sports, or do skateboarding, dance, surfing, pickleball and rock climbing produce athletes and endorsers as well? Kalen.
AdExchanger
AUGUST 30, 2022
A podcast interview withFiona Campbell-WebsterChief Privacy OfficerCCPA, CPRA, VCDPA, UCPA, CPA, CPDPA … It’s hard enough keeping track of the acronyms for state-based privacy laws in the US, let alone complying with them. And the operational challenges of compliance only get trickier as more states pass data protection and privacy laws of their own.
Adweek
AUGUST 30, 2022
Amid Covid-19 curveballs in the winter and a turbulent summer in the skies, airlines have a lot of noise drowning out their day-to-day details and long-term plans. As the travel industry dealt with an encroaching omicron variant during the 2021 holiday travel season, American Airlines named Walton Isaacson its multicultural agency of record. Attempting to.
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Marketing Dive
AUGUST 30, 2022
Along with providing models from the 1980s for “Seoul Vibe,” the automaker launched a cinematic ad and metaverse experience that tie into the film.
Adweek
AUGUST 30, 2022
Cadbury is using its Chocolate Fingers cookie brand to encourage Brits to learn sign language, so the deaf community can feel more involved in shared moments. According to the product's top marketer, the campaign will have a lasting impact on the brand's own accessibility guidelines. The U.K. chocolate giant's "Sign With Fingers Big and Small".
Martech
AUGUST 30, 2022
The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Marketers are especially focused on the latter stages of the journey, with an eye toward fostering relationships that yield recurring revenue.
Adweek
AUGUST 30, 2022
Kraft Heinz's Lunchables encouraged kids to play with their food last year with a store takeover at FAO Schwarz in New York. This back-to-school season the brand is expanding on that theme with a "Lunchabuild This" campaign developed by Goodby Silverstein & Partners. Consumers can download 25 blueprints from the brand's website for crafting creations.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
AUGUST 30, 2022
The brewer doubles down on its budget-friendly positioning with a new national TV campaign and a custom camouflage pattern.
Adweek
AUGUST 30, 2022
In recent years, several brands have debuted their own limited-edition apparel line. Instacart has done it. Popeyes has done it (with Megan Thee Stallion, no less). SunnyD, Chipotle, Dunkaroos and Pizza Hut have also done it. In this sense, there's nothing groundbreaking about Heinz introducing its first clothing collection, which features a red blotch meant.
Marketing Dive
AUGUST 30, 2022
A new “Kickoff Beers” campaign mixes the sound of a can cracking open into the league’s theme and features weekly Cash App sweepstakes.
Adweek
AUGUST 30, 2022
Audio hosting network Liberation Syndication Inc (Libsyn) has begun its international expansion with the acquisition of German independent podcast advertising platform Julep Media, while also claiming to have surpassed generating $50 million in ad revenue. The 'podcasting as a service' platform which hosts, distributes and monetizes audio content, reported that in 2021 it delivered over.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
AUGUST 30, 2022
Brad Feinberg VP, North America, Media & Consumer EngagementSome marketers just want the comfort of knowing they can access and audit their log-level data when they want to. Most of them never dig in, though, because crunching the numbers is a highly complex process. But Molson Coors media executive Brad Feinberg and his team make. Continue reading » The post Molson Coors Is Brewing A Full-Bodied Data Strategy appeared first on AdExchanger.
Adweek
AUGUST 30, 2022
The Covid-19 pandemic has sparked a sharp increase in tech usage among older adults. Still, access has remained an ongoing issue. With many embracing a larger technological sphere, questions have arisen about how tech and advertising companies traditionally aimed at younger target demographics can accommodate a changing market. Leaning into statistics that show older adults.
AdExchanger
AUGUST 30, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VC You On The Other Side The food delivery app Gopuff is looking for a $300 million “cash cushion,” The Wall Street Journal reports, to help bridge tough economic times and diminishing returns in the superfast food delivery startup category. SoftBank, a gigantic. Continue reading » The post How VCs Can Cripple A Promising Category; Time To Build Something New appeared first on AdExchanger.
Adweek
AUGUST 30, 2022
Samsung is living life in the fast lane, as it's a new era for the company's free ad-supported TV (FAST) platform, Samsung TV Plus. During Samsung's NewFronts presentation earlier this year, the company hinted it was focused on FAST, announcing four new channels to join 19 other owned and operated channels on the platform.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
AUGUST 30, 2022
The Ticket’ Launch Includes Evvnt’s Ticketing, Marketing and Calendar Tech. Evvnt Inc., the industry leader in ticketing marketing and event discovery, announces a new partnership with The Seattle Times’ The Ticket, powered by the ST Content Studio. Launched August 18, 2022, The Ticket gives the Seattle area a robust, comprehensive entertainment website focused on local events and tickets.
Adweek
AUGUST 30, 2022
Last year, Ferrara Candy's gummy brand Trolli teamed up with Microsoft to celebrate the 20th anniversary of the Xbox gaming console by giving away 20 custom Xbox Series S bundles and showcasing some of the system's biggest titles such as Halo Infinite and Sea of Thieves on the brand's packaging. Now the confectionery brand is.
Basis
AUGUST 30, 2022
What should we watch tonight? What used to be a simple question (it’s 8:30 p.m. on a Thursday, so “Friends”—duh!), has gotten far more complicated in the past decade. For most TV watchers today, there’s a whole slew of follow-up questions that need to be addressed: Hulu, Netflix, or Paramount+? Series, doc, or movie?? And finally—which actual program to watch???
Adweek
AUGUST 30, 2022
On this week's episode of Brave Commerce, Mark Edmonson, chief marketing officer of Materne North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss diverse representation. He talks about his experience as a marketer and how he came to his current position with Marterne. Edmonson speaks on the importance of DEI and being represented.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
AUGUST 30, 2022
With ATS Singapore 2022 just weeks away, ExchangeWire spoke to Bichoï Bastha, chief revenue & business officer, Dailymotion, to discuss the changing advertising landscape in APAC and how creativity and brand safety are paramount for advertiser success. Dailymotion was founded in [.]. The post Creating an ecosystem for creative, brand-safe, cookieless advertising to thrive in APAC appeared first on ExchangeWire.com.
Adweek
AUGUST 30, 2022
Through a poster campaign, which audiences can listen to, music streaming service Deezer has begun to promote its brand platform "The Power of Music" internationally--as it aims to attract more young people to the service. The platform, which is the second largest independent music streaming platform in the world, hosts over 90 million tracks and.
Martech Series
AUGUST 30, 2022
eGain Corporation , the leading knowledge automation platform provider for customer engagement, announced that Allegiance Benefit Plan Management, a subsidiary of Cigna Corporation, has selected eGain to provide digital-first omnichannel customer service to business clients, associations, and government agencies. Allegiance is a leader in providing health and flexible benefit plans to employer groups and plan participants across the US.
Adweek
AUGUST 30, 2022
Discord allows users to join servers, or groups that are focused on specific topics or businesses, such as video games or schools. After a user joins a Discord server, they have the option to leave the server at any time if they no longer want to be a member of the group. Our guide will.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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