Adweek
JULY 19, 2023
In case Tom Cruise and Barbieheimer don't end up saving the box office, maybe The Underdogs can do it. The cubicle jockeys-turned-entrepreneurs haven't broken into Hollywood just yet, but they do star in the latest long-form ad for Apple that's as action-packed and end-to-end entertaining as much of the fare on the silver screen. The.
The Ad Tech Blog
JULY 19, 2023
In the not-so-distant future, let’s imagine you’re on the cusp of another working day. You’ve savored your morning coffee and are ready to jump into your inbox. Instead of the dreaded deluge of unread messages, you’re greeted with a concise digest. The crucial emails are flagged, tasks have been assigned based on their content, and preliminary responses are ready for your approval.
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Adweek
JULY 19, 2023
At the outset of 2023, Mattel's evp and global head of Barbie and dolls, Lisa McKnight, had one goal for the year: make sure Barbie is "everywhere." Six months in, the veteran toy marketer has achieved fluorescent pink ubiquity. Barbie, the movie, is everywhere, and it's everything. It's Margot Robbie in luminous Versace on the.
AdExchanger
JULY 19, 2023
The last few years saw the app giants take over the mobile app ecosystem, wielding brute strength to overwhelm the smaller publishers whose innovation and risk-taking historically drove things forward. The post AI Levels The Playing Field For Small And Medium Mobile App Developers appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 19, 2023
YouTube has been on the defensive after a June report from research outfit Adalytics accused the video giant of misleading buyers. Now, some independent ad-tech firms, long in an uphill fight with Google for digital ad spend, are trying to use the findings to win new business and accelerate sales cycles, according to sources. A.
Martech
JULY 19, 2023
As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kristin Carey who, like so many marketers, has worn many hats during her career. She’s done everything from cold calling to cutting-edge B2B marketing. (Interview edited for length and clarity.) Q: How did you get to where you are today?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smart Insights
JULY 19, 2023
Our guide to creating a SWOT analysis to define digital strategy using the TOWS technique A SWOT analysis is an essential part of any business or marketing plan. It allows you to create a plan of action based not on what … The post SWOT analysis template examples appeared first on Smart Insights.
Adweek
JULY 19, 2023
Self-tanning brand Bondi Sands partnered with beauty and fashion technology company Perfect Corp. to enable shoppers in the U.S., U.K., Europe and Australia to virtually try on its products in augmented reality. This virtual try-on experience (VTO) allows customers to try on Bondi Sands' latest self-tan product, Technocolor, to find their desired shade before making.
Martech
JULY 19, 2023
Europe is becoming an increasingly difficult and expensive place for Facebook’s parent company Meta. In May it was hit with a $1.3 billion fine for privacy violations. Then, two weeks ago, the EU’s highest court said it had to get user consent for behavioral ad targeting. Now Norway may fine the company $100,000 a day over the same issue. Dig deeper: EU’s ruling against Facebook a big blow to first-party data usage What happened.
Adweek
JULY 19, 2023
A bank that lends only to lawyers already meets an incredibly specific demand. Targeting those litigators individually makes it personal. When Adweek last checked in with legal lender Esquire Bank, it had teamed with creative agency Park & Battery to launch an award-winning Better Call Saul-inspired campaign that sought out trial lawyers where they worked.
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Martech
JULY 19, 2023
HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Here are the updates relevant for managers: Content assistant in additional tools (beta) Conversations Inbox HubSpot Sales Chrome Extension for Gmail Mobile AI sales email generation (iOS only) Page title and meta description generation Generate and edit content for blogs, websites, landing pages, knowledge base articles, and marketing email Slash and highli
Adweek
JULY 19, 2023
While most of Barbie's world is made of fossil fuel-derived plastics, thredUP wants fans to ditch new--often petrochemical-based--Barbiecore fast fashions in favor of a more sustainable way to participate in the hot pink trend: secondhand shopping. The online thrift store is working with Jacqueline Durran, the new film's Oscar-winning costume designer, to put together a.
AdExchanger
JULY 19, 2023
Agency holding company Omnicom's going all in on generative AI – a topic that dominated its earnings call Tuesday. The post Omnicom Has Its Eyes On AI appeared first on AdExchanger.
Adweek
JULY 19, 2023
Court is not in session. NBC is joining CBS, Fox and The CW in changing its fall lineup amid the ongoing Writers Guild of America strike, with previously announced series such as Night Court not receiving fall premieres. The changes do not come as much of a surprise, with the recent SAG-AFTRA strike further complicating.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Badger
JULY 19, 2023
SUBSCRIBE Brent Zahradnik from AMZ Pathfinder sits down with Michael to talk about potential starting bids for Amazon PPC Campaigns. Read More How Should I Set My Starting Bid For An Amazon PPC Campaign? [The PPC Den Podcast] The post How Should I Set My Starting Bid For An Amazon PPC Campaign? [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
JULY 19, 2023
In the face of economic uncertainty, advertisers still want premium experiences. Today, Comcast Advertising, the ad sales division of Comcast Cable, announced the second installment of its annual Comcast Advertising Report. The study provides insights on engagement and consumption trends across streaming and linear TV advertising, also making actionable recommendations and predictions based on analysis.
VideoWeek
JULY 19, 2023
IPG Mediabrands, Interpublic Group’s media arm which encompasses media agencies including Magna, Initiative, UM, and Mediahub, has announced the launch of a new unified retail media solution which is designed to help advertisers manage their investments across different retail media offerings. IPG says the new solution is designed to bring “openness and trust to the typically closed world of retail media at a time when brand spend in the space is growing rapidly” The idea behin
Adweek
JULY 19, 2023
Global travel retailer Dufry partnered with beauty and fashion technology company Perfect Corp. to bring augmented reality makeup try-on experiences to shoppers in four airports across Europe. This collaboration will allow people in London Heathrow, London Stansted, Manchester and Barcelona airports to virtually try on products from 15 brands in augmented reality.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Single Grain
JULY 19, 2023
When it comes to achieving growth in marketing, one thing is clear: running experiments is essential. But how do you conduct experiments efficiently without relying on time-consuming development efforts? The answer lies in using the right digital marketing tool. In this blog post, we’ll explore the importance of experimentation, discuss the benefits of A/B testing, and reveal our choice for that ultimate digital marketing tool.
Adweek
JULY 19, 2023
With just days to go until the 2023 FIFA Women's World Cup begins on July 20, Ally Financial is building the hype. In the next iteration of its "MonumentALLY" campaign, Ally revealed a new 60-second spot tied to the Women's World Cup, advocating for fans and brands alike to join the momentum surrounding women's sports.
IAB Tech Lab
JULY 19, 2023
Meet the Global Privacy Platform The Global Privacy Platform (GPP) is a framework for Publishers to easily communicate user consent and privacy preference signals to all downstream partners. By participating in the GPP, Publishers help their users enforce their privacy rights with a straightforward tool.
Adweek
JULY 19, 2023
The recent upfronts had lots of big questions swirling around them pertaining to recent mergers, new streaming services and Netflix's first foray into the annual event. But the loudest questions were about the ongoing Writers Guild of America strike--and the volume has only increased since the upfronts wrapped. We're at a point in the year.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JULY 19, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Just Watch The Ads, Please Netflix nixed its $9.99 per month Basic plan in the US and UK. The post Netflix Is Trying To Force Ads On Subscribers; The VC-Backed Busts appeared first on AdExchanger.
Adweek
JULY 19, 2023
The original Space Invaders arcade game celebrates its 45th anniversary this year, and to mark the occasion video game company Taito partnered with Google and production company Unit9 to create a new version of the classic game powered by augmented reality. Space Invaders: World Defense challenges players to defend the real world from digital invaders.
Exchange Wire
JULY 19, 2023
Scibids, the global leader in artificial intelligence (AI) for customisable bidding solutions, announces an expansion to its long-standing partnership with Google Display & Video 360 (DV360) as the first Custom Bidding partner. Custom Bidding, a groundbreaking product in Display & Video [.] The post Scibids Partners with Google Display & Video 360 to Offer Custom Bidding Powered by AI for Advertisers appeared first on ExchangeWire.com.
Adweek
JULY 19, 2023
It's never been easier to take care of numerous tasks from behind a computer screen, but sometimes a traditional face-to-face interaction between customer and client is a key factor in driving more business. That high-touch connection was the topic at the final session of Adweek's Commerceweek, with a conversation about the power of the storefront.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Seth Godin
JULY 19, 2023
[a note to a frustrated friend, just starting out on a long career] There are three reasons that our goals might not be achieved. In order of palatability, they are: Perhaps the goals are too lofty, too based on chance, unlikely for anyone to achieve, surrounded by barriers that are rooted in class or caste, or simply unrealistic. If that’s the case, change expectations and/or pick different goals.
Adweek
JULY 19, 2023
"We went through a very painful and tough transformation that is definitely paying off today," Publicis Groupe global chief executive Arthur Sadoun told Adweek, as he reflected on the path that has led the advertising agency network to organically outperform its competitors in recent years. The group, which owns ad businesses such as Sapient, Leo.
AdExchanger
JULY 19, 2023
We dive into the muck that is YouTube’s partner network. Plus, how that lack of transparency relates to its burgeoning YouTube TV supply. The post The Big Story: YouTube’s Proclivity For The Opaque appeared first on AdExchanger.
Adweek
JULY 19, 2023
Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced yesterday. The price tag on its generative AI features would add a significant revenue stream and present an upsell opportunity for the company's Office subscription revenue.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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