Adweek
SEPTEMBER 7, 2023
QR codes are typically an entirely functional way to direct mobile users to digital content, but Coca-Cola has put an artistic spin on the technology. With agency partner WPP Open X, the brand used AI technology to create QR codes that incorporate musical and visual elements. Each code is linked to a different scene and.
Seth Godin
SEPTEMBER 7, 2023
We often develop slang or codewords to keep the others from understanding what we’re saying. Here’s an example (thanks BK) of the lengths that some are going to be able to talk about Chinese politics. Of course, if you come up with a concealed enough code, the people you’re talking to won’t have a clue what you mean. If it’s in the language, it must be shared.
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Adweek
SEPTEMBER 7, 2023
Amazon Prime Video is a popular streaming service that offers a wide variety of TV shows, movies and documentaries to its subscribers. In 2022, the company partnered with Insight Publicis to launch its services in Nigeria as part of Prime Video's expansion plans across the EMEA region. The objectives: create awareness, increase customer subscriptions and.
AdExchanger
SEPTEMBER 7, 2023
The proposal to transition ads.txt into ads.json comes with some major problems, and its benefits can be largely achieved in a far simpler way – by reformatting existing ads.txt files. The post There’s No Need For Ads.json. Ads.txt Can Be Reformatted appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
SEPTEMBER 7, 2023
Salesforce has announced that it has begun executing on earlier promises to add AI-powered capabilities to the collaboration platform Slack which it acquired just over two years ago. The headline announcement, Slack AI, will be in pilot this winter. Salesforce also announced Slack Lists and Slack Workflow Builder. The artificial intelligence piece. Slack AI will offer generative AI capabilities directly within the Slack workflow.
AdExchanger
SEPTEMBER 7, 2023
Farewell, cookies, as you fly ever so slowly to that big third party in the sky. On Thursday, Google announced that the targeting and measurement APIs in the Chrome Privacy The post The Chrome Privacy Sandbox APIs Are Fully Available – But How Will Users React? appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 7, 2023
Banning password sharing is No. 1 on Netflix right now, and other streaming services are taking notice. But the strategy is a risky one: It’s very difficult to enforce, and The post When Anti-Password Sharing Works – And Doesn’t – For Streaming appeared first on AdExchanger.
Martech
SEPTEMBER 7, 2023
Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is often more challenging than it sounds. You need the right team, data, technology infrastructure and processes to support the initial journeys. Continuous improvement is also essential to ensure that customer journeys constantly get better based on real-world performance.
AdExchanger
SEPTEMBER 7, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Bites Back Google isn’t done refuting Adalytics’ accusations that YouTube targets ads to kids watching YouTube. On The post Google Stomps On Adalytics Analytics; It Also Settles One Antitrust Case As Others Head To Trial appeared first on AdExchanger.
Martech
SEPTEMBER 7, 2023
Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. Political ads using artificial intelligence be accompanied by a prominent disclosure if imagery or sounds have been synthetically altered. The search engine explains the consequences of not adhering to its rules in the Google political content policy: “Non-compliance with our political content policies may result in information about your account and political ads being disclosed p
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AdExchanger
SEPTEMBER 7, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Kiddie Cookie Pool appeared first on AdExchanger.
Martech
SEPTEMBER 7, 2023
Did you know? In 2022, Black Friday online sales totaled over $9.12 billion , and Cyber Monday sales totaled over $11.3 billion. Black Friday and Cyber Monday are two of the biggest shopping days of the year in the United States. These events are a great opportunity for retailers to boost sales and generate excitement for the holiday season and for people to shop all at discounted rates.
AdExchanger
SEPTEMBER 7, 2023
Despite everyone fearing the worst for the ad ecosystem in 2023, Madison and Wall Analyst Brian Wieser predicts Q4 will finish out with 8% growth. He explains why he sees The post The Big Story: No Reason For Negativity appeared first on AdExchanger.
Smart Insights
SEPTEMBER 7, 2023
Why you need to rethink your B2B marketing strategy to keep up with the pace of change Let’s start with addressing the status quo. For a long time, tried and tested B2B marketing strategies have been based around a linear … The post Will your B2B marketing strategy keep up with the latest B2B trends for 2024? appeared first on Smart Insights.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Exchange Wire
SEPTEMBER 7, 2023
Although Google has been talking about deprecating third-party cookies since 2020, it finally appears to be making good on its threat: early next year, third-party cookies will be switched off for 1% of Chrome users, the tech giant announced in [.] The post Making the Most of the Post-Cookie Landscape appeared first on ExchangeWire.com.
Digiday
SEPTEMBER 7, 2023
Generative AI may still be in a legal limbo, but one startup’s platform aims to solve some key challenges facing companies, artists and researchers when it comes AI-generated visual content. Bria AI, an Israel-based AI image generator, has created new foundation AI models trained with licensed content from stock image powerhouse Getty Images and other sources such as content marketplaces like Alamy and Envato.
More About Advertising
SEPTEMBER 7, 2023
Media Bounty and the World Land Trust have launched an integrated advertising campaign which uses large format premium digital out of home (DOOH) screens across the UK to build awareness around the environmental charity’s work to protect wildlife species and save threatened habitats. ‘Must be the World Land Trust’ breaks this month across six Ocean … The post World Land Trust and Media Bounty get UK buzzin’ with dynamic birds and bees billboards first appeared on More About Advertising.
Digiday
SEPTEMBER 7, 2023
Journalists have a message for their employers: generative AI tools are not good enough yet for writing articles. Digiday spoke to seven journalists at five digital publishers experimenting with artificial intelligence tools to find out what they thought about their organizations testing the technology to create content. All of them said they wanted their managers to proceed with caution.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Rob Campbell
SEPTEMBER 7, 2023
One of the things that rarely seems to be mentioned in the creative process is chemistry. Where different people – often from different backgrounds and disciplines – just know how to work together. I don’t mean in terms of their craft. Or understanding the process as to how things work. But in terms of being on the same wavelength of the people around them and respecting what each other does and what they need to do to help them be as good as they can be.
Digiday
SEPTEMBER 7, 2023
Broadcasting company SiriusXM on Thursday introduced a brand safety and suitability verification offering for podcast advertisers and agencies. Developed in partnership with brand safety company Barometer and marketing automation platform ArtsAI, the tool will give agencies and brands the ability to run an ArtsAI pixel on their campaign, and then use Barometer to measure suitability and safety of that contextual targeting.
Exchange Wire
SEPTEMBER 7, 2023
Adlook, a next-generation brand growth platform powered by Deep Learning, and Adsquare, global location intelligence platform, are proud to announce their partnership. The collaboration provides advertisers with a comprehensive solution that guarantees performance and enhances brand growth. Adlook's advanced Deep Learning [.] The post Adlook Unveils Revolutionary Deep Learning & Precision Targeting with Adsquare appeared first on ExchangeWire.com.
Digiday
SEPTEMBER 7, 2023
While some creators have typically disregarded taxes, the uptick in their paid opportunities has put a new spotlight on the matter. Ignoring tax responsibilities amidst the growing workload can result in severe repercussions, which underscores the importance of initiatives like the Creators Guild of America (CGA) which advocate on their behalf. Compounding the issue are tax and financial institutions, which frequently fail to recognize creators as contemporary small business owners.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Basis
SEPTEMBER 7, 2023
Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 9/1/23 - 9/7/23 to stay ahead of the curve: Meta May Allow Instagram and Facebook Users in Europe to Pay to Avoid Ads [:04] Meta is reportedly weighing the possibility of offering an ad-free, subscription-based version of Facebook and Instagram in Europe.
Digiday
SEPTEMBER 7, 2023
DAZN, the sports streaming giant, has hit a major milestone that’s pretty common in the media world: turning programmatic ad dollars into serious cash. It’s been an 18-month journey, and now, more than a third (35%) of its ad revenue in its most mature market (Germany) is rolling in from programmatic ad advertising But here’s the catch — buyers can only access this ad inventory through programmatic guaranteed deals or exclusive one-to-one private marketplace arrangements.
Exchange Wire
SEPTEMBER 7, 2023
Cedara, the carbon intelligence platform, is thrilled to announce the appointment of Ariel Sande as vice president of global client partnerships. In this pivotal role, Sande will lead the charge in enhancing sales efforts and cultivating relationships with some of [.] The post Cedara Welcomes Esteemed Senior Leader as Vice President of Global Client Partnerships appeared first on ExchangeWire.com.
Digiday
SEPTEMBER 7, 2023
As brands look to integrate themselves more deeply into esports games, “Rocket League” is becoming an increasingly attractive marketing channel thanks to its parallels with traditional sports. In the past, “Rocket League” — a wildly popular game in which players use virtual cars to knock a ball into an opposing team’s goal — has brought brands in-game by allowing players to pilot real vehicles , as well as through virtual pitch-side banners at the game’s competitive championships, which broke a
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdvertiseMint
SEPTEMBER 7, 2023
Would you like to learn how to sell used items on Amazon? If you have a garage of handbags, sports collectibles, toys, consumer electronics, home appliances, etc., you are sitting on a goldmine. You can sell all of your old stuff on Amazon. What’s more, selling items on Amazon is easier than you might think. In this guide, we’ll discuss how to sell used items on Amazon.
EGC Group
SEPTEMBER 7, 2023
Are you using YouTube to promote your brand? Good for you if “yes.” Are you aware of changes that either are—or will—impact marketing efforts on this site? Take a break and find out what you need to know so that your brand’s presence on YouTube stays strong.
AdvertiseMint
SEPTEMBER 7, 2023
Do you want to learn how to write captivating TikTok captions? TikTok captions play a crucial role in boosting engagement and conveying messages effectively. You can capture your audience’s attention with just a few words, but you need to do it right. This guide will help you master how to craft compelling captions that will make your TikTok videos resonate, trend, and leave a lasting impact.
AdPushup
SEPTEMBER 7, 2023
Outstream video ads play outside of traditional video players, such as in the middle of an article or on social media feeds. Learn more about its types, benefits, and how to get started. By 2021, 80% of internet traffic will be represented by video, as predicted by Cisco. Likewise, ad tech video ad spend is [.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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