Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? Are you looking in the wrong place? Are you even looking at the right numbers? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Well, it is possible to know which half, according to Michael Brenner, CEO and founder of the Marketing Insider Group, an agency that specializes in content marketing.

ROI 127

ROI Marketing Click Through Rate Conversion 127

InMobi

MARCH 18, 2022

This article first appeared on The Drum Consumer expectations begin to rise With less than two weeks to go for the most auspicious month in the Islamic calendar, observers across Southeast Asia have already started preparing for the much-awaited occasion of Ramadan. As citizens across the region carefully consider what this Ramadan and subsequent Eid will hold for them, a clear sense of reassurance has emerged.

Retargeting 52

Retargeting Audience Marketing Advertising 52

Martech

MARCH 18, 2022

When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. “A lot of our customers run their routing,” said Full Circle Insights President and CEO Bonnie Crater. “If you have a big sales organization and complex routing issues they have a really nice system.” What’s more, both LeanData and Full Circle Insights built their offerings n

Marketing 126

Marketing ROI Finance MarTech 126

Buyer Advertising

MARCH 18, 2022

Women’s History Month is well underway, the month of March being a special time for the honoring and celebration of women and their continued achievements. In our 50+ year history as a woman-owned, WBE certified agency, Buyer recognizes that a diverse and inclusive workplace is a founding pillar for success. We pledge our continued commitment and support for women in all aspects of the business we do and the opportunities we provide.

Agency 52

Agency Advertising 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2022 edition of the MarTech Conference, our theme was “Data. Decisions. Results” because nobody today would think of driving customer experience without data.

MarTech 124

MarTech ROI Cookies Entertainment 124

Agility Ads

MARCH 18, 2022

Healthcare advertising is essential now that patients have more options than ever before. By having a planned budget and utilizing digital advertising tools like programmatic advertising and geofencing, you can help your practice stand out from the competition. Find out more about how to advertise your medical practice using programmatic advertising and geofencing and how Agility can make it easy to do.

Advertising 52

Advertising Healthcare ROI Audience 52

Single Grain

MARCH 18, 2022

This is a list of best Facebook Ads agencies. In this listicle, not only have we curated the top five choices for a Facebook Ad agency, but you’ll also learn: What a Facebook Ads agency does. The benefits of hiring a Facebook Ads agency. How to choose the right agency. What you can expect to pay a Facebook Ads agency. And, of course, a list of top Facebook Ad agencies.

Agency 52

Agency Audience Media A/B Testing 52

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2021 edition of the MarTech Conference, our theme was “Data. Decisions. Results” because nobody today would think of driving customer experience without data.

MarTech 112

MarTech ROI Cookies Entertainment 112

OpenX

MARCH 18, 2022

CTV Democratizes a Powerful Medium. TV is a powerful medium for making an impact, as 46% of consumers said they remember ads they saw while consuming CTV (a brand recall rate that’s 39% higher than other channels). In a CTV webinar, Inside Connected TV: A Marketer’s Guide to Performance Advertising , Joey Leichman, Vice President of Buyer Development at OpenX, explains why, “ What’s nice about CTV — and this has been the truth for years — is it’s a leanback environment.

CPM 52

CPM Impressions Audience Ad Exchange 52