Martech

SEPTEMBER 9, 2021

This week, more than 80 agile marketers from around the world convened online for the Sprint Two virtual conference. One of its aims was to re-visit the values and principles which constitute the Agile Marketing Manifesto — originally codified at Sprint Zero in 2012. Next week at MarTech we’re going to talk about what happened and why. Joining us will be John Cass, a member of the core leadership team for Sprint Two, agile coach and regular MarTech contributor Stacey Ackerman and Giannina

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More About Advertising

SEPTEMBER 9, 2021

Zac Efron coaches his younger self out of his foolish, anxious ways and into a more mindful state of grace in the latest of Mother’s blockbuster ads for Dubai Tourism. There’s a lot of humour in here, and it even dares to reference some of the dodgier aspects of Efron’s past. It’s the best ad. The post Buddy movie forges a brand new Zac Efron in Mother's latest Dubai instalment first appeared on More About Advertising.

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Martech

SEPTEMBER 9, 2021

Lexalytics, an established leader in the natural language processing (NLP) and analytics space yesterday announced its acquisition by InMoment, the customer and employee experience platform. Lexalytics uses AI-driven NLP to drive insights from a range of channels, whether the data is structured or unstructured. These include social media, call centers, voice, reviews, support tickets and chat logs.

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More About Advertising

SEPTEMBER 9, 2021

Pleased to see that Unilever’s Axe has rediscovered its sense of fun after some pretty dire efforts to be serious. ‘Axe Responsibly”‘ from MullenLowe reveals Axe Light, a new variant that make you slightly less irresistible as we move out of lockdown with an eye on (some sort of) social distancing. And, as ever these. The post Unilever Axe lightens up with MullenLowe's 'Axe Responsibly' first appeared on More About Advertising.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Lemonads

SEPTEMBER 9, 2021

While programmatic advertising brings a wide range of advantages over traditional promotion channels, this type of online technique is not perfect. Transparency has always been one of the hurdles affecting the whole programmatic advertising industry, and even though this area has dramatically improved over the last few years, there is still a lot of room for improvement.

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SEPTEMBER 9, 2021

London agency Elvis has won the global account for Count Us In, an alliance between TED and Leader’s Quest aimed at inspiring a billion citizens to take practical steps to reduce their carbon pollution. The push will go live in the UK in 2022. Leaders Quest comms director Daniela Tejada says: “Having seen the tangible. The post Elvis joins saving planet battle with Count Us In first appeared on More About Advertising.

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More About Advertising

SEPTEMBER 9, 2021

Cinemas are still struggling to get audiences in, and whether because of the delta variant or duff movie releases isn’t clear. Nicole Kidman is doing her best to tempt us back, with a $25 million campaign for AMC cinemas in the US and its subsidiary Odeon across nine countries in Europe. The script is pretty. The post Nicole Kidman invites us to be 'reborn' at the movies for AMC and Odeon Cinemas first appeared on More About Advertising.

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Smarty Ads

SEPTEMBER 9, 2021

The ad tech industry is continually changing its forms and formats from plain text to augmented reality campaigns. While digital video ads are not new, their significance has grown significantly throughout the last couple of years.

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More About Advertising

SEPTEMBER 9, 2021

WPP has likely landed its biggest win of the year with the lion’s share of Unilever’s massive £6bn plus media budget, being re-appointed to Unilver’s business in most of the world including adding some markets. Omnicom’s PHD won Austria, Germany and Switzerland, Canada, North Africa, the Middle East and Turkey from WPP, and Havas Media.

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Smarty Ads

SEPTEMBER 9, 2021

At the dawn of the digital advertising evolution, when first display ads only started to appear on the Internet, it was no sweat to grab user attention with catching creative. Nowadays, when the average consumer sees over 5000 ads daily, this task turned into almost an impossible.

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Advertising

Fuel Lines

SEPTEMBER 9, 2021

Successful writers spend 75% of their time in the preparation and editing process and only 25% of their time writing the content. There are big rewards from content marketing, but it’s also a big challenge. Writing is a process that takes time and effort. Even the best writers have difficulty putting their ideas into words. Most of us aren’t born with the gift for writing.

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Smarty Ads

SEPTEMBER 9, 2021

Just a couple of decades ago the notion of the most influential “media platforms” included only TV and newspapers, and the term online advertising ecosystem was practically non-existent. But the pace of technological progress got so impressive that within this relatively short period a traditional advertising ecosystem acquired hundreds of.

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Martech

SEPTEMBER 9, 2021

“We’ve all heard that adage, ‘there’s danger in not moving your business at the speed at which it should be moving,’” said Matthew Crocker, Director of Marketing for CX software company Table, at MarTech recently. “Right now, customers are becoming digital first, and let’s be honest, they’re becoming digital everywhere.”. Crocker was speaking about the historic push that brick-and-mortar businesses experienced to go digital due to pandemic lockdowns and social distancing.

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Martech

SEPTEMBER 9, 2021

Good morning, Marketers, feel like a sprint? We publish a lot of content here about agile marketing, but although we certainly have things like virtual scrums, we don’t write, edit and publish according to formal agile methodology. So it made an interesting change yesterday to participate in an actual sprint as part of the Sprint Two virtual event designed to update the Agile Marketing Manifesto.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing