Adweek
AUGUST 25, 2023
Bud Light has kicked off the National Football League (NFL)'s upcoming season with an ad starring real fans, as it tries to win back beer drinkers following its controversy with trans influencer Dylan Mulvaney earlier this year. The Anheuser-Busch InBev brand has been a longtime sponsor of the NFL, but this season, it is facing.
MNTN
AUGUST 25, 2023
In industry circles, the talk of the town right now is transparency—where advertisers are getting it, and where they’re not. Buyers have grown frustrated with the lack of information on where, when, and in what context their campaigns are airing. At the moment, they may get content-level reporting, like genre and ratings, and in some individual cases, points like duration, series, episodes, or titles, but as Matthew Kramer, Head of Brand Investment at Media.Monks told Adweek, “It’s a crawl, walk
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Adweek
AUGUST 25, 2023
Sincere apologies are hard to come by in this world, but every now and again, a brand is compelled to express public remorse. For KFC Canada, the time has finally come for a reckoning with all the utensils left behind by its "finger lickin' good" chicken. The "finger lickin' good" tagline has been with the.
Martech
AUGUST 25, 2023
Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? That’s because data privacy regulations protect the users visiting your website. As data privacy regulations increase, attribution models may struggle to stay accurate and valuable. Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 25, 2023
For generations, the mutterings of fans who witnessed improbable on-field moments fueled the myth that National Football League Games were scripted. When former NFL player Arian Foster claimed earlier this year that he was handed such a script, that myth metastasized into memes. Former NFL player arian foster admits NFL is literaly rigged pic.twitter.com/RSfqF1OwKI --.
Martech
AUGUST 25, 2023
This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. Today, we’re looking at the UA 360 functions which are available in GA4. (Interview edited for length and clarity.) Q: What features from 360 did you put in GA4?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
AUGUST 25, 2023
It’s possible that the memo or video is simply too long. A 14 minute video explaining how to have a 10 minute brainstorming meeting might benefit from some editing. But it might be that your instruction manual would benefit from some more photos and better in depth explanation. Matching the complexity of the problem to the method of solving it can really pay off.
Adweek
AUGUST 25, 2023
Two years ago, Apple rocked the mobile privacy world by introducing its App Tracking Transparency framework, which requires app publishers to get peoples' consent to track them. The resulting lack of available signals and attribution spurred many mobile advertisers to rely more on earned channels, eschewing paid media altogether. But YouTube may still be tracking.
Martech
AUGUST 25, 2023
“We just cancelled a SaaS product we’ve used for three years. Each year, we get the same email from them, a month out from renewal. A new account manager that we haven’t met before, asking for money. It’s the only time we hear from them.” That’s how Angie Judge, CEO of a New Zealand-based cultural analytics platform Dexibit, lit a fire on LinkedIn that — at time of writing — is still raging.
Adweek
AUGUST 25, 2023
As Global CMO, with a background far from the heritage brand landscape, Amanda Tolleson has spearheaded a remarkable transformation that has taken WW, also known as WeightWatchers, from its 60-year-old workshop roots into a thriving digital community, all while preserving the brand's core values and sense of community. While the startup landscape often involves building.
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Single Grain
AUGUST 25, 2023
So, meme marketing is a thing now. Marketing content is constantly taking different shapes and forms: One month, short-form content is king, and the next, it’s long-form content. The month after that might be video. And meme marketing is no exception. A dynamic strategy that’s been sweeping through social media platforms, this snazzy new marketing tactic provides businesses with a new approach to foster growth and establish connections.
AdPushup
AUGUST 25, 2023
Delve into Google Publisher Provided Signals with our in-depth analysis. Unlock key insights for optimizing your online presence. Delve into Google Publisher Provided Signals with our in-depth analysis. Unlock key insights for optimizing your online presence. Google is the world’s leading search engine, and its algorithms are constantly evolving to improve the quality of search [.
AdvertiseMint
AUGUST 25, 2023
Are you searching for how to use two effects on TikTok videos? You are in the right place. TikTok video editor offers a wide range of features that let your creativity shine. One such feature allows you to combine two effects when editing TikTok videos. This article will help you master how to edit TikTok videos using two TikTok effects. How To Use Two Effects on TikTok: New Video Follow the steps below to use multiple effects on new videos on the TikTok app: Step 1: Launch TikTok and create a n
MNTN
AUGUST 25, 2023
As more marketing teams lean more into the power of Connected TV (CTV) , smart marketers need to keep up with its rapid evolution. Today, marketing teams are increasingly adding CTV to their marketing mixes, anticipating future challenges, and optimizing their strategies for the months ahead. Recently, Ali Haeri, Senior Vice President of Marketing at MNTN, joined Digiday and Modern Retail to discuss the current state of CTV.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdvertiseMint
AUGUST 25, 2023
What is TikTok? In today’s fast-paced digital world, social media platforms come and go, but TikTok seems to have carved out its unique space. It’s not just an app; it’s a cultural phenomenon that has captured the attention of over 1 billion people. Join us as we unravel the world of TikTok, exploring its origins, features, and impact.
MNTN
AUGUST 25, 2023
Marketers have found a new successful model for targeting customers: Connected TV (CTV). More than a third of people in the United States say they watch streaming TV more than once a day, and that number is expected to keep growing over the next five years. And the best part for marketers: CTV advertising offers the best features of both traditional TV advertising and digital advertising, allowing businesses to not just reach a captive audience of millions as they watch their favorite shows, but
AdvertiseMint
AUGUST 25, 2023
Are you searching for how to use two effects on TikTok videos? You are in the right place. TikTok video editor offers a wide range of tools that let your creativity shine. One such way is combining two effects to edit videos and create captivating content that stands out from other TikTokers. With this article, you can master editing videos using TikTok effects and TikTok filters.
MNTN
AUGUST 25, 2023
We’ve explored the business impact of creative variation on performance here before, but what about the human impact? A strong creative pipeline improves in-house teams as much as it does revenue, all while while giving performance marketers full control and flexibility over their creative process, without sacrificing time or budget. How a Creative Pipeline Solves the ‘Lean Team’ (Or No Creative Team) Challenge According to the Nielsen Norman group, for every 300 employees hired, just one is a d
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdvertiseMint
AUGUST 25, 2023
Do you want to know how to edit TikTok captions? Captions play a vital role in conveying messages, driving engagements, and boosting accessibility on TikTok. Hence, a poorly written caption can hinder the success of your TikTok video. You may have noticed that you can’t edit TikTok captions directly on the app after uploading. Don’t worry, you can still edit your TikTok captions by deleting and reposting your videos.
MNTN
AUGUST 25, 2023
Most marketers spend a lot of time thinking about the beginning of the sales funnel: how to capture the attention of prospects and draw them further into the pipeline. To be fair, it’s the sexiest part—the Mad Men -est part, if you will. But if you can’t also capture the bottom of the funnel, all your coolest top of funnel efforts will be for naught.
AdvertiseMint
AUGUST 25, 2023
Are you curious about how to share TikTok videos on Facebook? The combination of TikTok and Facebook can be a good recipe for success for any content creator. Sharing your TikToks on Facebook allows you to combine TikTok’s youthful energy and Facebook’s wide user base. Let’s walk you through the simple steps to share your TikTok videos on Facebook.
VideoWeek
AUGUST 25, 2023
In this week’s Week in Review: WAR predicts global ad spend to top $1 trillion, the DSA comes into force for largest tech platforms, and Nielsen folds ACR data in its currency. Top Stories Global Ad Spend to Top $1 Trillion Next Year Next year, global ad spend will top $1 trillion for the first time, according to WARC’s latest outlook. Ad spend is projected to grow 4.4 percent in 2023 and 8.2 percent in 2024, with the US election, Paris Olympics and UEFA men’s Euros due to drive grow
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Single Grain
AUGUST 25, 2023
In the last few years, the way we’ve had to approach paid media marketing strategies has changed. Formerly, success in paid media hinged on the intricate structuring of campaigns and an adept grasp of platform nuances. However, now that these platforms are getting smarter, it’s supplanting the need for (as much) human agency as we were used to. The era of heavy reliance on human expertise is transitioning into an age where AI is taking the helm.
Single Grain
AUGUST 25, 2023
The concept of how to get better at marketing is, hands down, more of a “street smart” game than it is a “book smart” game. A lot of marketing decision-makers often make a point of learning a lot, but never really actuate what they’ve discovered. They learn and learn and learn, but to what end? It simply doesn’t get them very far if they aren’t putting what they absorb into practice.
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