Seth Godin
APRIL 30, 2023
Pop culture depends on scarcity. When there are only a few TV stations or a dozen radio stations, it’s likely that many of us watch or hear the same thing at the same time. And so a popular TV show or song from fifty years ago probably reached twenty times as many people as a popular hit today. But the long tail brings other benefits. More choices, more innovation.
AdExchanger
APRIL 30, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can’t Spell “Brain Drain” Without AIs Silicon Valley giants bet the house on machine learning software to automate The post Machine Learning Is Elementary, But Also In Charge; Stick A Pin In That appeared first on AdExchanger.
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AdPushup
APRIL 30, 2023
One of the fast-growing concerns in the advertisement industry is ad injection, which can take multiple forms, from pop-up ads to disguised ads that can blend in the content. Thus, as a publisher, it’s crucial to take the necessary steps to keep your website safe to avoid falling victim of ad injection’s consequences. According to [.
AdExchanger
APRIL 30, 2023
Apple's ATT spurred Meta to shore up its ad platform and make it less vulnerable to future changes on other platforms – but that doesn’t change the fact that regulators The post Meta May Rise From The Post-ATT Ashes, But Regulators Still Have It In Their Crosshairs appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Bhatnaturally
APRIL 30, 2023
Anybody can be a critic of advertising. But that’s not the toughest part of the business – getting noticed is. A small number of creative ads manage to break through the clutter and get noticed. A fewer number of these go on to be recalled and talked about in a positive way. My weekly column [.] The post Specsavers, TAG Heuer Carrera & more: creative ads of the week appeared first on Bhatnaturally.
Digiday
APRIL 30, 2023
As this year’s NFL Draft is currently taking place in Kansas City, NFL CMO Tim Ellis wanted to bring a youthful energy and better connect with younger audiences. To do so, the NFL is hosting a three-day event showcasing the talent of current Gen Z content creators through on-site social activations. The NFL has partnered with Zachery Dereniowski, a motivational influencer who goes by @MDMotivator on social media, as well as TikTokers Josh Richards, who goes by his name on social media and
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
APRIL 30, 2023
As the media and marketing industries grapple with economic worries that just won’t let up, instinctually marketers and agencies have turned to performance-driven options that deliver a quick and obvious return on investment. Tie in that the pandemic put e-commerce into hyperdrive as people were stuck at home, and the result is an alignment of scenarios has led to the explosion of commerce media in the last two years.
Admixer
APRIL 30, 2023
Editor’s note: This case study describes how Admixer helped an international carrier airline connect with travelers globally by finding and securing relevant ad inventory across our network of premium publishers, apps and CTV networks. The project falls under NDA, so we may not openly disclose the client’s name; however, we cannot help but share the […] The post One Travel Ad Campaign, 109M Impressions: A Case Study for an Airline Business appeared first on Admixer.Blog.
Digiday
APRIL 30, 2023
Although she’s been around the media agency world for many years, Kasha Cacy feels like she finally found the right agency environment that balances deep-diving data science with sound media and creative strategies, as head of media at independent agency Known. Cacy most recently was CEO of Big Village Media and EMX Digital, but oversaw its downsizing and eventual declaration of bankruptcy , which she admits was a tough time.
Digiday
APRIL 30, 2023
In April 2022, BuzzFeed Inc. reorganized its business team to have the staffers who helped HuffPost reach profitability in 2021 do the same for BuzzFeed News — the only arm of the company that was still unprofitable. It was the first time that a sole team would be dedicated to monetizing BuzzFeed News and the company gave the division just one year to become profitable.
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Digiday
APRIL 30, 2023
The latest forecasts and financial updates are in and one thing is clear for ad spending this year: It isn’t speeding up but it isn’t slowing down much either. This is what a correction looks like. And it looks a lot more nuanced than the so-called downturn that overshadowed a lot of advertising at the back half of last year. Really, that was a precursor to a reversion to the mean (i.e. pre-pandemic levels).
Digiday
APRIL 30, 2023
When the long-running esports organization CLG announced its acquisition by North American organization NRG last month, many observers heralded the news as yet another sign of the imminent collapse of the esports industry. But esports industry executives believe the doom and gloom is overblown, pointing out that CLG’s demise represented a significant expansion for NRG.
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