Adweek
SEPTEMBER 21, 2023
Vinco Ventures, which was poised to acquire the tabloid the National Enquirer earlier this year, as well as its sister publications Globe, National Examiner and the National Enquirer U.K., has in recent months become embroiled in a saga so sensational that it could have been plucked from the pages of the Enquirer itself. Vinco Ventures.
Seth Godin
SEPTEMBER 21, 2023
Protests let off steam. They organize people who might not show up by creating a moment in time where there’s enough opportunity and social pressure that they participate. A protest sends a message. But almost every time, the very things that made a protest appealing mean that it fails to change much. That’s because protests are momentary, temporary and urgent.
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Adweek
SEPTEMBER 21, 2023
A team of fresh-faced superheroes assemble, united by a single mission. As they advance toward their end goal, they battle obstacles with some moral support from Groot, before thwarting a villain and coming face to face with their mysterious boss, Jane Lynch, in a dramatic final summit. No, this isn't the new Marvel movie. It's.
Martech
SEPTEMBER 21, 2023
It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” That means they’re teetering on the precipice that could plummet them into the “trough of disillusionment.” We spoke with Afraz Jaffri, director analyst at Gartner with a focus o
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 21, 2023
Microsoft gave insights into how its advertising business will evolve, including a new AI chatbot embedded into its Bing search engine, at an event in New York today. The software giant will offer a new ad format within its OpenAI-enhanced Bing chatbot: Compare & Decide Ads will let brands promote themselves as a user is.
Martech
SEPTEMBER 21, 2023
Every day we form impressions of the people we meet. We assess their trustworthiness, credibility and level of friendliness based on our interactions. In business, we often assess contacts based on how they will — or will not — support what we’re promoting. Will they be an advocate or influencer? Will they be skeptical or feel threatened? This can extend to organizations or industries.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 21, 2023
Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 63% of IT workers and 44% of office workers are concerned Generative AI will take their jobs within five years, according to Ivanti. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse. 45% of business leaders say they are
Adweek
SEPTEMBER 21, 2023
In an era of increasing reliance on data, automation and ultimately, AI, it is people that remain, and will remain, the driving force behind any successful business. That said, the media and advertising industry is facing a recruitment crisis of its own. Acute talent and retention issues are commonplace in parts of our industry, underpinned.
Martech
SEPTEMBER 21, 2023
Ed Sheeran experience at iHeartLand’s State Farm Park in Fortnite. Image: iHeartMedia. IHeartMedia will host “A Special Ed Sheeran Experience” in the online video game Fortnite, beginning October 5. The multipronged virtual experience, which celebrates new music from the Grammy-winning artist, will be accessed by Fortnite players through iHeartLand’s State Farm Park.
Adweek
SEPTEMBER 21, 2023
Embracing the tagline "Happy Hedonism," Illicit Elixirs released its new line of nonalcoholic, caffeine-free beverages with mature flavor names and AR-enabled labels. According to the brand, the drinks are "designed to help increase and enhance dopamine production within the body.
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Exchange Wire
SEPTEMBER 21, 2023
The world of audio is changing, and the possibilities for advertisers in the space are growing. In this article, Kym Treasure, founder & CEO of Audacia Audio, delves into the significance of digital audio advertising in today's dynamic marketing [.] The post Digital Audio Advertising: A Vital Component of Your Next Multi-Channel Marketing Strategy appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 21, 2023
FanDuel Casino's campaign by agency of record Mischief @ No Fixed Address is based on the simple insight that consumers get really excited about winning, regardless of the prize. The latest phase of "Winning Is Undefeated" posits it's actually the best feeling in the world. The Mischief team came up with a list of 500.
AdExchanger
SEPTEMBER 21, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The ML Google and Meta are all-in on machine-learning-based ad products that assign creative and optimization The post Hello? Is Anybody There?; Who Needs Friends When You Have Frenemies appeared first on AdExchanger.
Adweek
SEPTEMBER 21, 2023
Hours ahead of the first Monday Night Football game of the season last week, Disney and Charter ended a carriage dispute that restored ESPN to nearly 15 million cable television customers. Prior to the agreement, headlines proclaimed the deal between the two companies would change TV forever. That didn't quite happen.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
SEPTEMBER 21, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Back To School appeared first on AdExchanger.
Adweek
SEPTEMBER 21, 2023
In the world of modern business, adaptability and evolution are paramount for success. The same holds true for the field of marketing, where Vineet Mehra, chief marketing officer of banking app Chime, has blazed a career path that embodies the dynamic nature of leadership. On this episode of Marketing Vanguard, Menra shared insights into his.
AdExchanger
SEPTEMBER 21, 2023
The livestreaming platform Caffeine, which launched as a Twitch competitor, pivoted to zero in on live sports and competitions by partnering up with sports leagues. The post Caffeine Shoots Its Shot With Live Sports appeared first on AdExchanger.
Adweek
SEPTEMBER 21, 2023
In today's fast-paced marketing landscape, personalizing your message for a unique audience is key. This means diving deep into understanding your consumers' needs. But how do you juggle this when you're overseeing 11 distinct brands? In today's episode, Angie Klein, president of Verizon Value, joins Suzy founder and CEO Matt Britton on the latest episode.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
SEPTEMBER 21, 2023
Before the pandemic, the pace of programmatic had slowed, and people in the ad industry had a grasp of how things worked. But third-party deprecation, regulations and privacy policies, threw The post Why Sam Cox Left Big Tech And Sees Opportunity In Programmatic Chaos appeared first on AdExchanger.
Ad Badger
SEPTEMBER 21, 2023
SUBSCRIBE Michael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the. Read More The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign [The PPC Den Podcast] The post The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign [The PPC Den Podcast] appeared first on Ad Badger.
Aronson Ads
SEPTEMBER 21, 2023
As automakers continue their transition toward electrified product portfolios, they are beginning to cease production of some well-known and beloved gas-powered models. Nameplates like the 2023 Dodge Charger, 2024 Jaguar F-TYPE, and 2024 Ram 1500 TRX® will soon be riding off into the sunset…or will they? These three models have all either been recently discontinued or announced as future discontinuations, and they illustrate the range of approaches, commitments, and timings that automakers are t
Ad Badger
SEPTEMBER 21, 2023
SUBSCRIBE Michael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the. Read More The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign [The PPC Den Podcast] The post The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign [The PPC Den Podcast] appeared first on Ad Badger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
SEPTEMBER 21, 2023
Imagine posting a thought or piece of content on Threads and having followers from another platform, like Mastodon, like and comment on that post. It’s a possibility that’ll soon come to fruition if Meta keeps its promise to allow the nearly 10 million people who still use Threads to follow and interact with users on other platforms like Mastodon. This is all thanks to the fediverse, or the federated universe, which is best described as a group of social media networks that are independent but a
AdExchanger
SEPTEMBER 21, 2023
The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So Arielle Garcia did. She explains why. The post The Big Story: Quitting Over The Trust Deficit appeared first on AdExchanger.
Digiday
SEPTEMBER 21, 2023
The latest pivot toward video is in full swing, and unlike previous occasions, agencies must now master the art of short-form video rather than focusing solely on specific platforms. That’s not to say that it’s no longer important for agencies to have platform expertise — it is. Each app has its own unique voice, trends and cultures. However, given the constraints of tighter budgets and limited resources, agencies can’t afford to favor one platform’s video content over another.
VideoWeek
SEPTEMBER 21, 2023
After a tough year for Meta, Instagram could be on track to recover its self image. The latest projection from the World Advertising Research Center (WARC) forecasts the social media company to generate $71 billion in ad revenues in 2024. Last year saw Meta’s first annual decline in revenues, with the ad business still reeling from the effects of Apple’s App Tracking Transparency (ATT) policy, and CEO Mark Zuckerberg pumping $15 billion into the Metaverse.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
SEPTEMBER 21, 2023
As Microsoft builds new AI tools into every device and software platform, it’s also expanding tests for AI-powered advertising. At its fall event in New York yesterday, Microsoft unveiled new generative AI features across Windows, Edge, Bing and Microsoft 365. It also debuted two new laptops. Powering all these will be the redesigned Microsoft Copilot, a unified AI assistant to help people navigate across apps, operating systems and devices.
Rob Campbell
SEPTEMBER 21, 2023
So let’s start with some good news … There are not going to be any posts next week because – yes, you guessed it – I’m going to be away. But that’s not the only good news for you, you see today’s post is going to be short. Proper short … not a 1000 word diatribe of bollocks that I call short. I know … I know … who knew today was going to be your lucky day.
Digiday
SEPTEMBER 21, 2023
More than three million people tuned into Coco Gauff’s U.S. Open last week, making her victory the most-viewed women’s major tennis final ever on ESPN. It points to the surging popularity and viewership of women’s sports. And where viewer’s eyeballs go, advertisers follow. As women’s sports continue to gain traction, brands are more willing to shell out marketing and ad dollars to reach those viewers.
AdExchanger
SEPTEMBER 21, 2023
The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So Arielle Garcia did. She explains why. The post The Big Story: Quitting Over The Trust Deficit appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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