Adweek
OCTOBER 11, 2022
As National Hockey League players begin taking to the ice to begin the regular season Tuesday--joining the San Jose Sharks and Nashville Predators, who already faced off in two games in Prague--fans will soon have hashtag-triggered emojis for their respective teams at their disposal on Twitter. The social network said global conversation about the NHL.
Ad Rants
OCTOBER 11, 2022
It is clearly evident that marketing plays a crucial role in business success. A company can create and maintain long-lasting client relationships through its strategies. Since client involvement is the foundation of any business, companies put a lot of effort into managing their marketing initiatives. Marketing serves in introducing your business to your target market, but keep in mind that efficient marketing is difficult.
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Adweek
OCTOBER 11, 2022
The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose recommendation products divert traffic away from the Bloomberg website, such as Taboola, its.
Martech
OCTOBER 11, 2022
The CEO and CMO are talking about investing in the marketing team to develop their skills. The CEO asks, “What if we invest in our people, and they leave?” The CMO replies, “What if we don’t and they stay?” Legend has it that this conversation is real and may have even happened at your company. Marketing is about people.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 11, 2022
This year's edition of Meta Connect hardly compares to the 2021 event--there was no company name change, and the avatars still lack lower torsos, although the latter will not be true for much longer. But Tuesday's event did bring one major piece of news in the unveiling of the Meta Quest Pro high-end virtual reality.
VideoWeek
OCTOBER 11, 2022
Total CTV advertising expenditure in the UK reached around £930 million last year, according to estimates published by strategic advisory firm Spark Ninety in a new report released today, up from around £515 million in 2019. For the time being, broadcaster video on-demand (BVOD) and YouTube continue to account for the majority of this spend – though Spark Ninety says that could change in the coming year as new inventory hits the market.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 11, 2022
Brands and publishers can add one more first-party data item to their cookieless testing to-do list. Google built a clean-room-style add-on so brands and publishers with their own customer email lists can match against each other’s audiences. Dubbed Publisher Advertiser Identity Reconciliation, or PAIR, the solution is available Tuesday via Google DV360, its DSP.
Adweek
OCTOBER 11, 2022
When developing marketing plans, it's all too easy to lump different generations of buyers into similar categories, hoping to hit them both effectively with broader messages. Unfortunately, this doesn't work with millennials and Gen Z which, on the surface at least, may seem easy enough to put into the "under 41 years of age" category.
Marketing Dive
OCTOBER 11, 2022
The 22-year-old Halloween promotion is back in-person following two pandemic years, with perks ranging from a $6 entree to a $10,000 Cash App prize.
Adweek
OCTOBER 11, 2022
Google added another first-party data solution for Display & Video 360, Publisher Advertiser Identity Reconciliation, which gives publishers and advertisers the option to securely and privately reconcile their first-party data for audiences who have visited both an advertiser's and a publisher's site. Advertisers and publishers will be able to activate encrypted first-party information unique to.
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Ad Espresso
OCTOBER 11, 2022
No matter what you’ve heard about its declining popularity, Facebook is still the most-used social media platform in the world with roughly 2.93 billion monthly active users worldwide. This means that if you run ads on Facebook, you have the chance to reach a boatload of people. In fact, research shows that Facebook ads reach Read More.
Adweek
OCTOBER 11, 2022
One of the thorniest challenges in today's b-to-c ecommerce world is the shopper "cold start" problem. The term "cold start" originates from cars--when it's really cold, an engine has difficulty starting up, but when it warms up, it runs smoothly. Similarly, the best personalization tools excel at guiding consumers to highly relevant product options but.
Martech
OCTOBER 11, 2022
When implementing a new CDP, companies need a practical plan to identify and organize the data ingested into it. “The CDP is great, but it’s not magic,” said Amanda Cardona, owner of ALC Renaissance Consulting at The MarTech Conference. “So, it needs to have a clear ingestion process in order for it to be able to help you activate in an efficient and clean way.”.
Adweek
OCTOBER 11, 2022
MassMutual laced up its skates for a new National Hockey League spot developed by creative agency of record Grey New York and starring Victor Hedman and Steven Stamkos of the Tampa Bay Lightning. The new spot, "Baby Skates," is part of the insurance company's "Uncomfortable Truths" campaign. "Baby Skates" features Stamkos pressuring Hedman to start.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
OCTOBER 11, 2022
Kean GrahamCEO and FounderMonetizeMore“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kean Graham, CEO and founder, MonetizeMore. . Continue reading » The post A Recession Is Coming. Publishers Must Prepare Now appeared first on AdExchanger.
Adweek
OCTOBER 11, 2022
Call of Duty is one of the most popular multiplayer video game franchises, with teams working together to eliminate opponents and achieve objectives to earn points. Activision is looking to build excitement ahead of the Oct. 28 release of the latest game in the series, Call of Duty: Modern Warfare II, with a star-studded "Squad.
VideoWeek
OCTOBER 11, 2022
BARB, the UK’s broadcaster-founded TV measurement body, has today announced that Netflix has signed up to its measurement service. The move marks a significant step for the streaming giant in opening up to outside measurement – BARB says it is the first industry-owned audience currency in the world which Netflix has joined. BARB began releasing audience data for Netflix and other subscription video on-demand (SVOD) services last year, though without these services’ cooperation.
Adweek
OCTOBER 11, 2022
Chipotle is marking the 22nd year of its "Boorito" Halloween promotion, and its return to its restaurants for the first time since 2019, with a "BooReal" sweepstakes on nascent social media application BeReal. People can enter by posting to BeReal during its two-minute window on Halloween, Oct. 31, and including a picture of themselves in.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
OCTOBER 11, 2022
A podcast interview withMarty Krátký-KatzCEO & Co-FounderRemember back in 2015 and 2016 when the ad industry was in a frenzy over ad blocking? There was enough hand-wringing to cause collective carpal tunnel. These days, people don’t talk about ad blocking as much as they used to – it’s hard to get a word in edgewise with. Continue reading » The post Why Ad Blocking Is On The Rise … Again appeared first on AdExchanger.
Adweek
OCTOBER 11, 2022
In 1934, the Chatham Coloured All-Stars made history by being the first-ever all-Black team to win an Ontario Baseball Association Championship. Though not many of us were alive to see it, we can now revisit this historic win through the video game MLB The Show 22, which now allows players to step onto the field.
AdExchanger
OCTOBER 11, 2022
Managing a header-bidding system – even just for display inventory – is too in the weeds for most publishers to handle on their own. And with advertiser budgets flowing toward. Continue reading » The post How My Code’s Prebid Tech Makes It Possible To Manage Omnichannel Inventory appeared first on AdExchanger.
Adweek
OCTOBER 11, 2022
Following a period of record ad spend, nearly a third of media budgets are set to decline next year with talk of recessionary market conditions likely to affect spend on traditional media such as TV, radio, print and out of home especially, resulting in a move to short termism by marketers. According to a study.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
OCTOBER 11, 2022
Some business practices on the internet may not be against the law, but they undermine or manipulate consumer choice. Legal advocates have coined a new name for this practice: dark patterns. Difficult subscription cancellation processes, dishonest pricing models and even opt-in buttons that are more attractive than their opt-out counterparts are all examples of dark.
Adweek
OCTOBER 11, 2022
Whatever you do, try not to ask Nativo's creative director Jaime Dussan which campaign from his extensive portfolio of work makes him the proudest. "This is a difficult one," he said candidly. "It is like answering what child you love the most." Still, the Miami-based creative indulged Adweek for our Creative Flavor series, made in.
Marketing Dive
OCTOBER 11, 2022
Watched by millions of Gen Zers around the world, esports presents marketers with a number of limitations and benefits they need to be aware of.
Adweek
OCTOBER 11, 2022
The Definitive Guide to Public Relations Coups--if there were such a book--would surely record a groundbreaking event in 1966. That spring, a publicist from Milton Bradley placed a call to NBC and got a new game called Twister onto The Tonight Show. The episode aired the evening of May 3. With Ed McMahon and fashion.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
OCTOBER 11, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unfulfilled One of TikTok’s advantages has been that, as a private company, it doesn’t report earnings to anxious shareholders. Continue reading » The post TikTok Gets Into Warehousing; Advertisers Are Unfazed By TikTok Political Drama appeared first on AdExchanger.
Adweek
OCTOBER 11, 2022
Developers of third-party applications using Instagram's Sharing to Stories capability must now have access to a registered Facebook app with basic settings configured in order to continue using the feature. Instagram product manager Michael Tuschman said in a blog post that the Facebook App ID associated with the registered Facebook app is now a required.
Digiday
OCTOBER 11, 2022
Research finds mass marketing is unlikely to work for Gen Z, which tends to reject mainstream pop culture and embrace niche cultures – and these trends are moving faster than ever before. A new study by media agency Horizon Media and its social content agency Blue Hour Studios aims to help marketers demystify the TikTok generation. The firms scoured more than 1,000 types of Gen Z-generated content across popular apps to find emerging themes and groups.
Adweek
OCTOBER 11, 2022
Glanbia Performance Nutrition (GPN), the parent company behind well-known weight loss and supplement products including SlimFast, Optimum Nutrition and Think!, has named Horizon Media, the largest independent agency in the U.S., its media agency of record. The review kicked off in March under ID Comms' management and culminated when Horizon was awarded the business on.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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