Adweek

APRIL 18, 2025

The comedian's musical number highlights multiple payment options.

Retail 263

Retail Media 263

Martech

APRIL 18, 2025

Digital transformation has reached near-universal adoption but success remains elusive. Most large organizations have spent the last decade modernizing systems, embedding data teams and rethinking customer journeys. Despite this progress, failure rates remain stubbornly high estimates range from 70% to 88%. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digit

Communications 90

Communications ROI MarTech Marketing 90

Adweek

APRIL 18, 2025

After freeze-dried candy went viral on TikTok in 2024, the Mars brand created its own version called Skittles Popd, a complete 180 from its regular chewy Skittles.

Food 173

Food Advertising 173

Martech

APRIL 18, 2025

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: The 2025 AMA Marketing Skills Report. Click to enlarge. The 2025 AMA Marketing Skills Report identifies the skills marketers need to thrive today and in the future. The report is based on a survey of more than 1,200 marketers, more than 450 job postings and interviews with industry experts.

Marketing 67

Marketing ROI MarTech 67

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

APRIL 18, 2025

Shahbazi joins Pat Harvey for the 5, 9 and 11:00 p.m. newscasts.

Affiliates 147

Affiliates 147

Ad Badger

APRIL 18, 2025

SUBSCRIBE In this episode with Noemi Bolojan, were talking about something a lot of people. Read More The post Sneaky defaults that drain your budget in 2025 [The PPC Den Podcast] appeared first on Ad Badger.

Education 66

Education Advertising 66

Martech

APRIL 18, 2025

You hit send. Then you wait. Opens trickle in. Clicks? Meh. Unsubscribes? More than you’d like. You didn’t cut corners. You proofed, segmented, tested. Why is performance dropping? It’s not you it’s your email strategy. The playbook that worked in 2020 is collecting dust in 2025. The “Hi, {First Name}!” intro? Weak.

Education 127

Education GDPR Conversion Audience 127

Seth Godin

APRIL 18, 2025

Teachers and organizations benefit from both, but they’re not the same. Engagement is the delight we have when we lean into the process. Engagement happens when social media is optimized for maximum focus, and it also can be seen in a student who’s in sync with a teacher who cares. Enrollment is a commitment to change. Enrollment in the process means we’re willing to push through the difficult parts because the outcome is part of our goal.

Media 102

Media 102

Ad Monsters

APRIL 18, 2025

As the DOJ moves to dismantle Googles ad tech empire, one publisher unpacks what the fall of this digital Rome could mean for the small and midsize players who built their businesses along its roads. Earlier this morning, I got a ping on Slacka link to a New York Times article titled Google Is a Monopolist in Online Advertising Tech, Judge Says. Shortly after reading it, I got an email from AdMonsters News Editor Andrew Byrd, asking for my opinion on what this ruling means for small and midsize

Ad Tech 93

Ad Tech Entertainment Ad Server Audience 93

Single Grain

APRIL 18, 2025

ABM marketers are under a lot of pressure. Various tactics, from hyper-personalization to multi-channel efforts, are required to execute a successful ABM campaign. Fortunately, AI is shifting the way we do ABM. AI offers a data-driven approach to automating tasks and gaining accurate insights. Here are emerging trends in AI-powered ABM and how marketers can use these predictions to boost their LinkedIn ad campaigns.

Advertising 52

Advertising Conversion Communications A/B Testing 52

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Advertising

Single Grain

APRIL 18, 2025

Predictive analytics removes the guesswork from many aspects of an ABM strategy. This technology analyzes patterns and historical data to identify the right accounts. It can also forecast results, identify high-potential opportunities, and optimize resource allocation. This predictive approach enables more confident decision-making, efficient resource allocation, and superior campaign performance.

Conversion Rate 52

Conversion Rate Conversion ROI Marketing 52

Single Grain

APRIL 18, 2025

Account-based marketing (ABM) is a game-changing strategy for businesses targeting high-value accounts. However, companies may encounter problems, such as choosing the best platform for ABM. This is where LinkedIn comes in. LinkedIn offers many tools and features to execute a successful ABM campaign. Businesses can also integrate different tools, like Karrot.ai, to access account data and personalize all marketing efforts in one place.

ROI 52

ROI Manufacturing Conversion Click Through Rate 52