Adweek
AUGUST 15, 2022
Bin Blasters founder Casey Evertsen started his garbage can cleaning business in Springville, Utah, in 2020 and, with the future looking uncertain, had actually listed it for sale before he stumbled upon TikTok. One viral video prompted calls from across the country from people who wanted the business to offer services in their area, and.
Martech
AUGUST 15, 2022
I recently celebrated my four-year anniversary as Chief Marketing Officer at the global digital consultancy Publicis Sapient. According to many surveys, this milestone means I’m on borrowed time – and have been for some time. Median tenure for CMOs at America’s 100 most advertised brands is just 25.5 months — the lowest since 2009, and far below the 80-month tenure for CEOs.
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Adweek
AUGUST 15, 2022
Pacsun is partnering with computer-generated influencer phenomenon Lil Miquela in its ongoing quest to build out a presence in the metaverse. The California-based retailer will collaborate with the virtual persona on social content around its back-to-school and holiday campaigns. The company announced the partnership with images of the lifelike CGI influencer sporting clothes from the.
VideoWeek
AUGUST 15, 2022
In response to the climate crisis, many major agencies have pledged to work towards net zero carbon emissions. Ad Net Zero, one of the best known initiatives to reduce the industry’ carbon footprint, sets a deadline for 2030. But while advertisers are aware that their ad campaigns have a significant carbon footprint, few could tell you how much carbon is generated by each part of the process.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 15, 2022
Miller High Life, a legacy brand that leans proudly into the seedy side of cocktail culture, has created a dive bar you can eat with a savory, sweet and smoky beer-infused ice cream on a stick. The summertime treat, launching today, is meant to mimic its namesake hole-in-the-wall drinking establishments with an ingredients list that.
Marketing Dive
AUGUST 15, 2022
After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smart Insights
AUGUST 15, 2022
The decision to act, or not to act, can have a knock-on effect on how your company will weather the storm of inflation and change in 2022 In our recent LinkedIn poll, 30% of respondents admitted to making no changes … The post How do you plan, manage, and optimize inflation-related change in your business? appeared first on Smart Insights.
Adweek
AUGUST 15, 2022
Snapchat introduced its Snapchat+ subscription option in late June, and it topped 1 million paying subscribers in roughly six weeks. Snapchat+ now offers subscribers 11 exclusive features--highlighted by Snapchat for Web, which it rolled out in July--following the addition of four customization options Monday. The option costs $3.99 per month (or the equivalent in local.
Marketing Dive
AUGUST 15, 2022
The iconic Frosted Flakes brand mascot is becoming a VTuber in a first-of-its-kind collaboration with the streaming platform.
Adweek
AUGUST 15, 2022
As a Twitter user engages with the social networking platform, Twitter will automatically "match" the user with various interests that can impact their future experience on the platform, including the advertisements they'll see. Twitter will select these interests "based on your profile, activity and the Topics you follow." Twitter users have the ability to view.
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Martech
AUGUST 15, 2022
Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by price cut and back in stock notices resulted in first purchases from 25% of recipients, according to Bluecore’s 2022 Retail Benchmark Report. Abandoned cart notifications had a 23.9% success rate, with welcome emails succeeding 23.3%.
Adweek
AUGUST 15, 2022
In a quest to expand on the daily fantasy sports (DFS) market, DraftKings is adding an NFT component. The brand is gearing up for the NFL season with Reignmakers Football, its new NFT-based fantasy sports game. During the upcoming NFL season, Reignmakers players will be able to create lineups based on the NFTs of players.
Martech
AUGUST 15, 2022
Back in January 2018, I wrote a MarTech column with advice I give clients when the fiscal year is young. . I suggested you take some time off to plan your marketing strategy for the coming year. Forsake the hustle and distractions of the office and take your team to some offsite location where everybody can stretch their legs, let their minds run free and get the inspiration flowing. .
Adweek
AUGUST 15, 2022
With extreme heatwaves becoming a common occurrence during the summer across Europe as the climate crisis escalates, the damage to the countryside from fires is devastating. With tinderbox conditions being created by record warm temperatures, any flame can start an emergency, which firefighters around the world are attempting to quell. In Greece, there have been.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
AUGUST 15, 2022
Some Web3 companies are experimenting with new ways to go beyond blockchain-savvy audiences to entertain, educate and sell physical products and experiences. The post Why Web3 Brands Are Moving Offline To Explore Physical Spaces appeared first on Digiday.
Adweek
AUGUST 15, 2022
This June, American Express and The News York Times' T Brand Studio launched a six-part branded podcast series focused on small businesses, called The Next Chapter, a series that made it to number one in Apple's Careers Podcast chart for most of the last week of June.
MNTN
AUGUST 15, 2022
So, you just came back from a refreshing summer vacation and are in the midst of planning your back-to-school campaigns—and then boom: the realization that Q4 is right around the corner. This year’s forecast is going to be big, even despite the current economic climate: with holiday retail sales predicted to increase 3.3% to $1.26 trillion, brick-and-mortar increasing 0.9% to over $1 trillion and ecommerce jumping 15.5% to $235.87.
Adweek
AUGUST 15, 2022
As social commerce continues to trend, platforms are expanding ways for merchants to get their goods in front of consumers' eyes. Pinterest is no exception, with plans to dig even deeper into the space with new product rollouts and tools to better identify trends and ads to monetize idea pins. Pinterest's chief revenue officer, Bill.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digital Turbine
AUGUST 15, 2022
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering Apple’s news about adding ads into their native apps, gaming growth on mobile over other traditional platforms, and regulation on younger Chinese gamers.
Adweek
AUGUST 15, 2022
Paramount+ has a secret weapon it hopes will grow its subscriber base. The platform's parent company, Paramount, has partnered with Walmart to offer the streaming service to subscribers of Walmart's membership program, Walmart+. The deal will give Walmart+ subscribers access to Paramount+'s essential tier, which costs $4.99 per month and is ad-supported.
Exchange Wire
AUGUST 15, 2022
VlionMobi, a global performance marketing platform that focuses on e-commerce and programmatic advertising, has partnered with Pixalate, combining the fraud protection, privacy, and compliance analytics platform’s offerings with its inventory to better identify fraudulent advertising. . Alvin Ling, director, customer success at [.]. The post VlionMobi Partners with Pixalate to Enhance Fraud Detection appeared first on ExchangeWire.com.
Adweek
AUGUST 15, 2022
Meta provided an update on steps it is taking to implement terms of the settlement it reached with the Department of Justice in June over discriminatory uses of ad targeting options from then-Facebook, resolving a complaint filed in August 2018 by the Department of Housing and Urban Development. The HUD complaint was related to housing.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Brid.tv
AUGUST 15, 2022
Free ad-supported TV (FAST) is the future of streaming. But what is FAST exactly and how can it help you grow your video business? The post Free Ad-Supported TV (FAST) Is the Future, and the Future Is Now appeared first on BRID TV.
Adweek
AUGUST 15, 2022
It's no secret that media has evolved dramatically over the past 10 to 15 years. At the beginning of the consumer internet, we had desktops and destinations: I worked at Yahoo in 2010, and we were selling the homepage for hundreds of thousands of dollars every day because hundreds of millions of people went to.
AdExchanger
AUGUST 15, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fair Share In the years before Apple dropped its AppTrackingTransparency (ATT) framework on the industry’s head like a ton of bricks, the company discussed a possible special arrangement with Facebook to cut Apple in on a slice of Facebook’s revenue, The Wall Street. Continue reading » The post Before ATT, Apple Tried – And Failed – To Change Facebook; Good Times For Ecommerce Tech appeared first on AdExchanger.
Adweek
AUGUST 15, 2022
Nexstar Media Group is crossing the finish line in its deal for The CW. On Monday, Nexstar officially entered into a definitive agreement to acquire majority control of The CW, giving the company a 75% ownership interest in the broadcaster. Current partners, Paramount Global and Warner Bros. Discovery, each take 12.5% in The CW and.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
AUGUST 15, 2022
Guest column byLauren LittlejohnDirector of Data Science“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. As third-party data becomes scarce, established CPG brands are collecting first-party data through sweepstakes, sampling programs and direct-to-consumer (DTC) commerce.
Adweek
AUGUST 15, 2022
There are several big changes to Adweek's Agency of the Year awards for 2022. For the first time, Adweek is creating an open submission process to be considered for the publication's Agency of the Year awards. Additionally, Adweek has added three new awards and tweaked the definition of one of the preexisting awards.
Exchange Wire
AUGUST 15, 2022
In today's ExchangeWire news digest: a former Twitter manager has been found guilty of spying for Saudi Arabia; the FTC has opened invited public comment on commercial surveillance to inform legislation; and Egyptian start-up Homzmart has raised USD$23m (£18.9m) in [.]. The post Former Twitter Manager Found Guilty of Spying; FTC Turns to Public to Inform Surveillance Legislation appeared first on ExchangeWire.com.
Adweek
AUGUST 15, 2022
FuboTV, a sports-centric virtual MVPD, has announced Lynette Kaylor will be its new senior vice president of advertising sales. Top line Kaylor, a programmatic and agency executive with 15 years of experience in sales and business development, will lead the company's North American sales strategy and ad operations as well as manage FuboTV's growing sales.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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