Adweek

SEPTEMBER 25, 2023

In partnership with Tesco Group, Coca-Cola is inviting people to try a bottle of Coca-Cola Zero Sugar through an augmented reality experience running now across major cities in the U.K. The "#TakeATaste" digital out-of-home (OOH) campaign will see 3D anamorphic creative presented on OOH screens in London, Birmingham, Manchester and other U.K. cities.

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Advertising 324

Martech

SEPTEMBER 25, 2023

There are a lot of complaints about Google Analytics 4 (GA4). Some of these — the UI, for example — are based on users’ experience. Others are based on perception or “what I’ve heard is…” Those are the subject of the final installment of our three-part series of conversations about Google GA4 with Russ Ketchum, product director of Google Analytics.

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Impressions Machine Learning MarTech Conversion 121

Adweek

SEPTEMBER 25, 2023

Everybody's eyes are on Coach Prime this fall. Deion Sanders, a pro player-turned-coach Hall of Famer, has captivated football fans throughout his career with his larger-than-life talent and personality. As for career success, Sanders is the only athlete to play in both a Super Bowl and a World Series. In the last year, he left.

Marketing 312

Marketing 312

AdExchanger

SEPTEMBER 25, 2023

We have seen a lot of change in the identity landscape over the past 10 years. What once was a bit of the Wild West has turned into a highly regulated space. Yet it remains fraught with bad data due to a wide variety of ad fraud, as well as limitations in tracking due to […] The post Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts appeared first on AdExchanger.

Impressions 118

Impressions 118

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Adweek

SEPTEMBER 25, 2023

In the post-war boom of the 1950s, Americans developed a serious case of wanderlust, coinciding with a newly ignited love affair with the automobile. Those two forces combined to birth the 20th-century road trip, where families piled into station wagons, navigated with paper maps and sparked a decades-long trend that coined the pesty catchphrase, "Are.

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AutoMobile Advertising 299

Martech

SEPTEMBER 25, 2023

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. “With BrightLine’s advanced capabilities, advertisers are now able to engage consumers in a real-time dialog and exchange for the first time on Samsung Smart TVs, opening a whole new world of possibilities for brands,” said Michael Scott, vice president of ad sales and operations for Samsung Ads, in a company statement.

Entertainment 115

Entertainment MarTech Advertising Marketing 115

AdExchanger

SEPTEMBER 25, 2023

Shopify Audiences, the ecommerce platform’s ad tech integration product, doubled its partner roster on Monday and announced new ad targeting and analytics features. Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix. Now TikTok, Snap and, notably, Criteo will be able to plug into Shopify for […] The post Shopify Audiences Adds Criteo, Its First Open Web Ads Partner appeared first on AdExchanger.

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Audience eCommerce Ad Tech Ad Targeting 111

Adweek

SEPTEMBER 25, 2023

The cinema release of Dumb Money, the movie that chronicles the GameStop shares story from 2021, is being targeted by Britain's financial watchdog with a campaign that aims to warn people about high-risk investments. The film, which features Paul Dano, Shailene Woodley, Seth Rogen and Pete Davidson, tells the true story of the investors connected.

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Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. “You guys did me proud.” The company had just made its full-year quota in the first half of the year and the champagne was flowing. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better.

Marketing 110

Marketing A/B Testing Machine Learning Finance 110

Adweek

SEPTEMBER 25, 2023

The narrative ballads known as corrido have been sung in Mexico for more than a century, but they've recently exploded in popularity among Gen Z. Spotify showcases the genre's power and heritage in a new campaign running across Mexico and the U.S. "La Tierra del Corrido," created by independent agency Founders, kicked off with an.

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Agency 236

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Advertising

Seth Godin

SEPTEMBER 25, 2023

If every building in the shopping district in a big city was owned by one landlord, rents would go up. So would the prices of everything sold. The landlord would keep a significant percentage of each store’s profits and innovation would suffer as well. Google’s monopoly is real. They pay Apple more than a million dollars an hour to be the default search engine on phones.

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Marketing Advertising 108

Adweek

SEPTEMBER 25, 2023

As the role of artificial intelligence grows, it's probably no surprise that Americans' wariness about the technology is growing just as quickly--if not faster. Consider the results of a handful of studies and surveys released this summer alone. CNBC's All-America Economic Survey reported that 69% of Americans suffer from "AI anxiety." Two workers out of.

Advertising 221

Advertising 221

IAB Tech Lab

SEPTEMBER 25, 2023

We’re thrilled to share the Supply Chain APIs in the IAB Tech Lab Tools Portal now include the updates from Ads.txt version 1.1. The specification update was released in August 2022, and we’ve seen rapid adoption of the new version from publishers.

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AdExchanger

SEPTEMBER 25, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade And Trade-Offs Tech regulation proponents in the US Senate traveled to Belgium last month, where they discussed their EU counterparts’ relative success “bringing Big Tech to heel,” The Information reports. Paul Tang, a Dutch parliamentary rep, said Americans test issues in protracted […] The post Bringing Big Tech To Heel By Having Small Tech; Was DEI A ZIRP?

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Martech

SEPTEMBER 25, 2023

In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech.

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MarTech Marketing Audience Agency 102

More About Advertising

SEPTEMBER 25, 2023

The wonders of digital Out of Home (DOOH) clearly know no bounds: Coca-Cola Zero Sugar is launching a ‘#TakeATaste Now’ campaign in which passers-by can download a coupon from a screen and nip into their nearest Tesco for a free bottle. Coke says this is a first for “interactive augmented reality.” Yhe campaign runs for … The post Coke and Tesco bring new AR dimension to Out of Home first appeared on More About Advertising.

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Advertising Media Agency 81

Digiday

SEPTEMBER 25, 2023

After investing in one generative AI startup and suing another, Getty Images has entered the AI race with its own AI image generator. The platform, announced on Monday, is trained on the company’s vast trove of images and developed in partnership with the AI computing powerhouse Nvidia. Along with letting customers create AI-generated images through its website, Getty Images is also offering the tools through an API.

Media 82

Media Marketing 82

Exchange Wire

SEPTEMBER 25, 2023

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the integration of HUMAN Security, Inc.'s MediaGuard solution. This integration enables LoopMe to scale their Connected TV (CTV) marketplace providing platforms confidence that [.] The post LoopMe & HUMAN Announce Integration to Scale CTV Protection for Advertising Ecosystem appeared first on ExchangeWire.com.

Advertising 74

Advertising 74

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Digiday

SEPTEMBER 25, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify Advertisers’ aversion to the news seems to be a neverending issue for news publishers. Tales of advertisers’ overly broad keyword blocks continue to pop up, as they did during a live recording of the Digiday Podcast at the September 2023 Digiday Publishing Summit. “Another one we just saw was around the U.S.

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Pop-Up Advertising Media Marketing 80

Exchange Wire

SEPTEMBER 25, 2023

ATS Singapore 2023 is in just over a week and we couldn’t be more excited! Now in its 12th year, ExchangeWire’s flagship APAC conference will bring together 50 speakers across 15 captivating sessions, with the two-day conference exploring the hottest [.] The post ATS Singapore: What We’re Looking Forward To appeared first on ExchangeWire.com.

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Digiday

SEPTEMBER 25, 2023

Late Sunday evening, the Writers’ Guild of America (WGA) and the Alliance of Motion Picture and Television Producers (AMPTP) announced they had reached a tentative agreement after 146 days on strike. While marketers and agency execs don’t expect budgets to move back to the entertainment industry yet this year given this development, all eyes now pivot to the ongoing SAG-AFTRA strike.

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Marketing Entertainment Agency 73

illumin

SEPTEMBER 25, 2023

The history of social media tells a story of major cultural change. With such a big shift in the way people keep in touch, it’s hard to imagine that this medium is less than twenty years old. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Bo

Media 52

Media Marketing Audience Ad Tech 52

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Digiday

SEPTEMBER 25, 2023

Esta historia fue reportada por primera vez en Glossy , una publicación hermana de Digiday en Español. La próxima gran misión de Ulta Beauty es contagiar la alegría a sus compradores. El minorista se ha asociado con la autora y podcaster Mel Robbins (4,9 millones de seguidores en Instagram, 2 millones en YouTube y 1,7 millones en TikTok) para lanzar The Joy Project, una iniciativa a largo plazo a través de la cual el minorista se centrará en ayudar a sus asociados y clientes a encontrar y abraz

Media 72

Media Marketing 72

AdPushup

SEPTEMBER 25, 2023

Discover New Opportunities with Interscroller Ads: Learn How Publishers Can Elevate User Engagement, Monetize Effectively, and Stay Ahead in the Digital Landscape The digital world is always on the flow, rapidly changing every other day. In an effort to enhance the user experience for the users, Google consistently works on deploying updates that align with [.

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Banner Ad Ops Ad Tech 52

Digiday

SEPTEMBER 25, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s really a marketing cliche at this point: Brands and retailers have to meet consumers where they’re spending their time to give themselves the best chance of capturing as many of their dollars as possible. It’s well-established that social media is a big part of that.

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Retail Media Marketing 68

AdvertiseMint

SEPTEMBER 25, 2023

Would you like to learn how to create a successful TikTok marketing strategy? TikTok is a powerhouse for businesses looking to connect with their audience in a fun and engaging way. Whether you’re a seasoned marketer or a beginner, understanding TikTok marketing can be a game-changer for your brand. But how can you use TikTok effectively for your marketing campaign?

Marketing 52

Marketing Audience Pop-Up Entertainment 52

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Digiday

SEPTEMBER 25, 2023

Moneygram is cashing in on the growing popularity of Formula One in the U.S. The financial technology company is currently running a contest offering the winner the opportunity to attend the first-ever Formula One Grand Prix in Las Vegas this November. “There’s been a huge surge in interest in the U.S., predominantly driven by the launch of the [Formula One] Drive to Survive series on Netflix, which initially showed a spike in 18-to-25 year olds,” said Greg Hall, Moneygram CMO, when asked about

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Brand Awareness Marketing Audience Media 68

Exchange Wire

SEPTEMBER 25, 2023

In today's ExchangeWire news digest: Amazon commits up to USD$4bn (~£3.2bn) to Anthropic; sales in the UK push Shein's market share over 2%; and Thailand's prime minister shares expectations of investments from US tech giants. Amazon commits billions to Anthropic Amazon has [.] The post Amazon to Invest Heavily in Anthropic; UK Sales Push Shein’s Market Share Above 2% appeared first on ExchangeWire.com.

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Marketing 52

Digiday

SEPTEMBER 25, 2023

Esta historia fue reportada por primera vez en Modern Retai l una publicación hermana de Digiday en Español. Un mesón de mármol negro, un horno doble de acero inoxidable y una cocina de seis fuegos brillan bajo un completo equipo de iluminación. Podría ser el plató de un programa de cocina, pero es el nuevo estudio de producción de vídeo de la sede central en Austin (Texas) de la marca de utensilios de cocina Made In.

Media 63

Media Marketing 63

YieldBird

SEPTEMBER 25, 2023

The constant struggle to balance ad viewability and maintaining a positive user experience remains an ongoing challenge. As advertisers strive to capture the attention of their target audiences, they often find themselves at odds with the risk of intrusive, disruptive, and irrelevant ads that can lead to user frustration and ad-blocker adoption. This comprehensive article delves into the intricacies of improving programmatic ads’ viewability while safeguarding a seamless and enjoyable user

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Viewability Banner Impressions Video Ads 52

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.