Adweek
AUGUST 18, 2022
The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. Eighteen of them had vague privacy policies with no clear guidelines on how they share data with U.S law enforcement, Mozilla found. Apps including Flo, Glow, Period Calendar Period Tracker and My Calendar Period Tracker.
Ad Rants
AUGUST 18, 2022
A good content marketing strategy can do wonders for your business. Most businesses used to focus on a hard-sell approach where they would push the audience to buy their products and services. Now, the focus has moved towards a more customer-centric approach. Businesses nowadays want to provide value to the customer and tailor their services according to their needs.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
AUGUST 18, 2022
Black-owned media company Revolt announced the launch of its own podcast network with a slate of new content on music, lifestyle, business and comedy from Black personalities and perspectives. The Revolt Podcast Network is giving its audience 24 new shows, including one on entrepreneurship and business hosted by the company's chief executive officer, Detavio Samuels.
Ad Rants
AUGUST 18, 2022
You might have the best product or service in the world and invest in a great-looking site that gets a good amount of traffic, but it's all for nothing if you aren't getting conversions. Many businesses suffer from this issue, which is where SEO services offer a remedy. Investing in the right search engine optimization (SEO) techniques can get relevant traffic to your site and convince more people to buy your products.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 18, 2022
You may have seen the advertising already: politicians in state primaries jockeying for a spot on the November ballot. While not quite recession-proof, political advertising is more insulated from the adverse impacts of an economic downturn than other sectors, according to five insiders who spoke with Adweek. Politicians, parties and causes see a near-continuous flow.
Fuel Lines
AUGUST 18, 2022
Having a written marketing plan makes new business easier and much more consistent. I wanted to share, from my personal experience, one of the typical challenges of small to midsize advertising, digital, media and PR agencies. They are often described as the cobbler’s children who have no shoes. The most common positive trait among these agencies is that they know how to take care of their clients.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
AUGUST 18, 2022
A solution called Shopping Ads seeks to boost the discovery of products and live shopping events ahead of the key holiday window.
Adweek
AUGUST 18, 2022
Whatever your fandom may be, sports or reality TV, chances are you know the pain of trying to watch the latest release only to realize that it's not available on any of the platforms you subscribe to. Streaming services are convenient in many ways, but tracking down media across the internet can be a chore.
Martech
AUGUST 18, 2022
Google is favoring content “ by people, for people ” over content written with search engines in mind in a new and extensive search algorithm update. The changes are responsive to user frustration when clicking on links that rank well in search but lead to content designed to rank well in search rather than be helpful or informative. We know people don’t find content helpful if it seems like it was designed to attract clicks rather than inform readers.
Adweek
AUGUST 18, 2022
Pixy, we hardly knew ye. The flying camera introduced at the Snap Partner Summit in April is being grounded, according to a report by Meghan Bobrowsky of The Wall Street Journal. Bobrowsky reported that Snap co-founder and CEO Evan Spiegel told employees during a question-and-answer session that further development of Pixy was being halted as.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Ad Rants
AUGUST 18, 2022
E-commerce is proliferating, and businesses are looking to hire agencies to help them create and manage their online stores. Just as businesses need to hire the right people, agencies must hire the right staff. For a team to be successful, it is essential that they have strong individual skills and knowledge but also shares a common vision of what is wanted by the client.
Adweek
AUGUST 18, 2022
Get ready to see more watermarks on video content posted across platforms, as YouTube said in a support thread that it will begin adding them to short-form YouTube Shorts videos. YouTube explained in the support thread, "We've added a watermark to the Shorts you download so your viewers can see that the content you're sharing.
Exchange Wire
AUGUST 18, 2022
Ahead of ATS Singapore 2022, Lashanne Phang, senior director, mobile at PubMatic, writes about how ad targeting on mobile has fared one year on since Apple's changes to IFDA in this exclusive article. Google recently decided to push back their deprecation [.]. The post One Year In, IDFA Shows Promising Signs for Media Buyers appeared first on ExchangeWire.com.
Adweek
AUGUST 18, 2022
Siloing brand and performance marketing efforts is becoming less common as marketers yearn for a more holistic approach, according to a new report by growth marketing agency 3Q/DEPT. The agency's 2022 Growth Marketing report bases its findings on survey responses from 400 U.S. marketing leaders at brands with $100 million or more in annual revenue.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
AUGUST 18, 2022
Bill DroletCRO“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Anthony Vargas will be published in full on AdExchanger.com tomorrow. It’s been a tough time for publicly traded publishers. Tech stocks have also been put through the wringer, and.
Adweek
AUGUST 18, 2022
Whipping up a gourmet breakfast can require a lot of hardware, from KitchenAid mixers to espresso machines. The same is true for taking on a major construction project, where circular saws and drill bits are just the beginning. Launching a workout channel? That means investing in technology like smartphones and tablets to capture all angles.
Marketing Dive
AUGUST 18, 2022
The e-commerce platform is diving further into the shoppable content space as it looks to win over merchants.
Adweek
AUGUST 18, 2022
Creativity has been called up. From creative directors to apprentice designers: All are needed. Storytellers, magic-makers, crafters and grafters, ideators and copywriters. Moments like these come rarely. For many generations, they may not come at all. But this time, it will be different, we will be different. Because we have been called. The world's greatest.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
AUGUST 18, 2022
We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Adweek
AUGUST 18, 2022
Despite being just under 100 days until the 2022 FIFA World Cup, NBCUniversal has already sold approximately 90% of its advertising inventory for the tournament. NBCUniversal and Telemundo have the exclusive Spanish-language broadcast of the soccer competition, kicking off on Nov. 20 in Qatar. "We're approximately 90% sold, pacing way ahead of where we were.
VideoWeek
AUGUST 18, 2022
The ad-supported version of Netflix will not allow users to download content for offline viewing, code in the iPhone app revealed this morning. Bloomberg reported a line reading, “Downloads available on all plans except Netflix with ads,” suggesting that users of the upcoming ad-supported tier will not have access to the download feature currently available to Netflix subscribers.
Adweek
AUGUST 18, 2022
Snap Inc. partnered with apparel brand Carhartt to add Carhartt Bitmoji outfits to Snapchat. Our guide will show you how to dress your Bitmoji in one of the Carhartt outfits. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
AUGUST 18, 2022
Nielsen got a big win this week when Amazon picked it to measure ratings of Prime Video’s “Thursday Night Football.” The three-year deal marks the first time a live streaming program will be part of Nielsen’s national TV measurement service. The ratings service will measure viewership of the game as well as pre- and post-game shows on Prime video and Twitch.
Adweek
AUGUST 18, 2022
After success with basketball NFT marketplace NBA Top Shot, Dapper Labs is hoping to strike gold twice. The blockchain-based software development company is expanding its work in the licensed NFT sports market, partnering with the NFL on its own NFT marketplace, NFL All Day. To promote the project and its first pack drop, the NFL.
Marketing Dive
AUGUST 18, 2022
At a virtual IAB roundtable, brands and agencies signaled bullishness around the category even as sales taper off and new releases remain sparse.
Adweek
AUGUST 18, 2022
There's a BIG deal happening in the college sports landscape. The Big Ten Conference finalized a massive set of media rights deals worth an estimated $7.5 billion--around $1 billion annually--across Fox, CBS and NBC, beginning in 2023. The agreement is the richest ever in college football, reminiscent of an NFL-style agreement that spreads the games.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
AUGUST 18, 2022
This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events. The PGA TOUR will use Qualtrics’ XM, which includes Qualtric Social Connect and Qualtrics Customer and Employee XM products, to draw insights from how fans engage with digital platforms at tournaments and determine ways to improve the experience.
Adweek
AUGUST 18, 2022
Cameo introduced Cameo Live, enabling fans to book 10-minute video calls with the thousands of actors, athletes, comedians, creators, musicians, pop culture personalities and reality stars on the personalized video messaging platform. The company said Cameo Live was a result of direct feedback from fans and talent seeking longer video calls, more flexible scheduling and.
Marketing Dive
AUGUST 18, 2022
The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.
Adweek
AUGUST 18, 2022
Cash App continues to blend star power and financial literacy with the launch of its latest campaign, "That's Money." For the latest installations, the brand tapped two major stars: Grammy award-winning artist Kendrick Lamar and wide receiver Odell Beckham Jr. "The Balcony Scene" features Kendrick, comedian ExavierTV and investor and entrepreneur Ray Dalio.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
361 
Let's personalize your content