Adweek
JUNE 28, 2022
Winter is coming. in July. Ahead of House of the Dragon's Aug. 21 debut, the network is rolling out a new global augmented reality app and a San Diego Comic-Con activation as it ramps up the marketing campaign for its Game of Thrones prequel. Fans can enjoy the interactive House of the Dragon: The.
AdExchanger
JUNE 28, 2022
In nature, animals migrate. Elephants, birds, turtles – by some combination of memory, instinct and intuition, creatures in the wild know to make the same epic voyage every year. But how did they make the first great migration? If anyone figures that out, let Google know. The company is struggling to get marketers on board. Continue reading » The post Marketers Have One Year To Migrate To The New Google Analytics – But It’s Already A Mess appeared first on AdExchanger.
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Adweek
JUNE 28, 2022
Recently Anheuser-Busch gave us something to sip on: They announced that they'd be ending their 34-year run as the Super Bowl's exclusive alcohol advertiser. This comes just a few short weeks after Pepsi announced they'd be ending their decade-long sponsorship of the Super Bowl Halftime Show. The Super Bowl is, in many ways, as much.
Martech
JUNE 28, 2022
It’s no comfort knowing you’re not the only one having trouble finding tech talent. Demand is high, supply is low. And everyone has teams and projects stuck in limbo. What would be comforting is a solution. Well, here you go. I’ve helped many marketing teams close the gap in their technical capabilities without writing a single job description. The reality is you have many more options than you can envision right now.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 28, 2022
Amazon Prime Video and Studios chief marketing officer Ukonwa Ojo is out. Ojo is stepping down from the company just months before the debut of two of Prime Video's biggest programs ever: its Lord of the Rings series, Rings of Power, and the exclusive launch of NFL's Thursday Night Football. "For nearly two years, Ukonwa.
Marketing Dive
JUNE 28, 2022
A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 28, 2022
Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations.
Adweek
JUNE 28, 2022
Editor's note: Today's column is part of a series with Snap on augmented reality. Below, Nina Mishkin, director of brand strategy, explains how the technology seamlessly guides consumers through each phase of the purchase funnel. Over the past few years, augmented reality has evolved from a source of entertainment and self-expression to having true utility.
Marketing Dive
JUNE 28, 2022
A generational divide is evident in the impact of inflation, with Gen Z favoring Costco.com and millennials preferring Target.com over Walmart.com.
Adweek
JUNE 28, 2022
Generation Z is the largest demographic group when it comes to online shopping and social commerce. However, according to new research from customer experience platform Emplifi, they are not satisfied with their experiences. Emplifi conducted a survey of more than 1,000 consumers in the U.S. to learn more about what they expect from their social.
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Martech
JUNE 28, 2022
1 out of 4 people in the U.S. lives with some type of disability. Because consumers are online now more than in previous years, your clients’ websites must be accessible to everyone. It’s not merely a matter of being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG). It’s also good business—because web accessibility can deliver better results and enhance search engine optimization.
Adweek
JUNE 28, 2022
History is full of little known facts that escape even the most well-read among us. For instance, only about 3% of Americans know that the country's first beer brewers were women, according to a study from Miller Lite. Ahead of the July Fourth holiday--a beer sales bonanza that tops the Super Bowl--Miller Lite is teaming.
Martech Series
JUNE 28, 2022
CDP for Service, a Customer Data Platform, Garners Premium App Status on Genesys AppFoundry and Delivers Real-Time Customer Profile Data to Support Agents. Treasure Data, the leading enterprise customer data platform (CDP), announced its CDP for Service offering is now available as a premium app on the Genesys AppFoundry ® , the industry’s largest dedicated marketplace focused on customer experience (CX) solutions.
Adweek
JUNE 28, 2022
For many Black Americans, Juneteenth is a sacred day to commemorate the emancipation of enslaved people in the U.S. While the government only recently cemented the day as a federal holiday, Black communities around the nation have long regarded Juneteenth as a time for celebration with parties, pageants, picnics, festivals and countless other gatherings with.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JUNE 28, 2022
The chain partnered with TikTok creator Emmanuel Duverneau to create content on the platform as part of a campaign designed by its in-house agency.
Adweek
JUNE 28, 2022
Intimate apparel is for everyone and that makes inclusivity a vital part of advertising. Though once a homogenous perception of beauty was the norm, many working within the industry have pushed boundaries to dismantle the impossible standards of yesteryear in favor of a more realistic approach.
Rob Campbell
JUNE 28, 2022
Recently I saw an interview with a photographer, I sort-of know. His name is Gavin Watson and he’s been taking photos since his early teens. He’s almost 58 now and over that time, he’s built an enviable reputation for capturing the raw beauty of subcultures people either don’t understand or fear. The photo he is proudest of is this one …. He took it while on a tube in London.
Adweek
JUNE 28, 2022
From the jarring dystopian vibes of "1984" to the frenetic dance moves of "Silhouettes," Apple's ad campaigns became famous for their unmatched sense of style. Every creative marketer, including many who work for the brand now, envied Apple's ability to sell feelings of individualism and expression instead of just selling products. But something changed in.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
JUNE 28, 2022
2022 Loyalty Barometer highlights ways marketers can build loyalty through the customer experience. Merkle , dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced the launch of its 2022 Loyalty Barometer Report, offering insight into how marketers can build more meaningful, lasting customer relationships.
Adweek
JUNE 28, 2022
When it comes to sustainable fashion, U.S. consumers are split. Given that Americans are divided on a lot more than which brand of jeans they're buying, that probably doesn't come as a surprise. But determining which messages each consumer segment is looking for can help fashion brands decide exactly how--and where--to explain what they're doing.
Martech
JUNE 28, 2022
HubSpot customers paid, on average, license fees of $11,000 annually in the first quarter of this year, according to the company’s first quarter financial statements. CEO Yamini Rangan with Executive Chairperson Brian Halligan. Photo credit: HubSpot. Average subscribers paid 12% more in 2022 than in 2021. The company attributed the increase to existing customers adding capabilities to their marketing automation instances and the growth of enterprise-level customers. .
Adweek
JUNE 28, 2022
As we enter the nascency of Web3, we're able to take stock of how the history of technology has gatekept groups of people from participating in its evolution, limiting the ingenuity that comes from diverse points of view tackling the same problems. Inclusion isn't just an altruistic goal, but one that advances our ability to.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
JUNE 28, 2022
90% of global procurement leaders sayftech they will transform operating models to build resilience and agility in the face of the unpredictable global economic outlook and fast-changing world of work. A new survey released today reveals that 90% of global procurement leaders are urgently transforming their operating models and processes to better meet the challenges of today’s volatile, uncertain business world.
Adweek
JUNE 28, 2022
On this week's episode of Brave Commerce, Claudine Patel, CMO of Post Consumer Brands joins hosts Rachel Tipograph and Sarah Hofstetter to discuss customer relationships in the CPG eCommerce space. Patel speaks on how everything a brand does impacts how consumers see them. The three of them discuss inflation, and Patel explains how to assess.
Martech Series
JUNE 28, 2022
Next Coast Ventures leads the Series A round, bringing total capital raised by Audience to $12.8M. Audience.co platform combines robotic handwritten notes, precision-targeted lead generation and digital marketing follow-up. Miami-headquartered startup will utilize the new capital to build additional CRM integrations and scale its fleet of handwriting robots.
Adweek
JUNE 28, 2022
The thick and musty playbook of marketing tactics contains a chapter that comparatively few brands have the nerve to consult. It concerns those gambits that, in the never-ending quest for the public's attention, are--for lack of more tactful terminology--deliberately ridiculous. Case in point: the recent product reveal from the folks at Wright Brand, part of.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
JUNE 28, 2022
Focused exclusively on DOOH planning and buying, Adstanding launches today to connect advertisers with high-quality DOOH inventory across North America. With the goal of providing brand marketers and media buyers the easiest and quickest route to buying and launching creative, Atedra , a leading global provider of digital advertising solutions, announced the launch of Adstanding , an independent spin-off company focused exclusively on redefining Over-The-Top (OTT) advertising.
Adweek
JUNE 28, 2022
The characters in new ads for Daiya are clearly distressed--the evidence is written all over their tear-stained faces in videos that look like scenes from classic film noir. The source of their trauma? Life without cheese, which leads to dry toast instead of gooey grilled cheese sandwiches and plain chips instead of melty nachos.
Martech Series
JUNE 28, 2022
Low-code/no-code integration platform delivers two products to accelerate data loading and transformation for data science and business intelligence. Matillion , the leading enterprise cloud data integration platform, announced Matillion ETL is available now on Databricks Partner Connect, a one-stop portal for discovering and connecting validated data, analytics, and AI tools.
Adweek
JUNE 28, 2022
When it comes to influencers, it's easy to assume everyone gets the same brand deals and payment once they reach a certain amount of followers. Unfortunately, this is not the case, especially for women of color and specifically Black women. Influencer agency Black Girl Digital is here to fix that. Founded in 2016 by LaToya.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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