Adweek
JULY 18, 2022
In the first five months of 2022, 20 million Americans are said to have quit their jobs according to a Bloomberg report while the Bureau of Labour Statistics has claimed that over 47 million more resigned during 2021. This post-pandemic phenomenon has become known as the Great Resignation. Noting that group is bigger than the.
Martech
JULY 18, 2022
In the world of digital marketing, there are many “Jacks-of-all-trades.” Part of the reason for this is thta this industry is only approximately 25 years old — and in the beginning people in the industry had to cover all bases by themselves. Over the last 10 years, as the industry evolved alongside the evolution of the internet, the web, and digital apps, there has been a growing and positive trend to do a way with the “Jacks-of-all-trades“(and masters of none) and engage specialists inste
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Adweek
JULY 18, 2022
In a stunt that sounds like it's straight out of Charlie & The Chocolate Factory, U.K. brand Cadbury has launched two mystery chocolate bars, giving sweet-toothed detectives a chance to win an almost $6,000 (5,000 pound) mystery prize if they're able to guess the flavors. To promote the competition, the Mondelez-owned brand has literally "broken".
Marketing Dive
JULY 18, 2022
Viewers can shop featured products in every episode using scannable QR codes as the media behemoth furthers its CTV ambitions.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 18, 2022
When your passion becomes your profession, it's easy to feel like you've won the proverbial lottery. But what happens when you aren't afforded the luxury of signing off at the end of the day? It's the perfect digital storm: For consumers, the immersive nature of gaming makes it the ultimate form of escapism. For game.
Martech Series
JULY 18, 2022
Gaming is freedom. It lets users explore an infinite virtual world within a restrictive space, enter or exit it anytime and build global communities. That is the irresistible thrill of web 2.0 that brought gaming enthusiasts on the same platform. Now imagine the next level wherein gamers can ‘literally’ move into the virtual realm, seek immersive experience, and make money.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JULY 18, 2022
Research from over 500 top brands reveals the best social platforms per industry.
Adweek
JULY 18, 2022
Adweek 2022 Media All Star Christina "Chrissie" Hanson is stepping up to lead Omnicom Media Group agency OMD USA, replacing the agency's previous CEO John Osborn. Hanson ascends to the role after filling the global chief strategy officer position since 2018. The announcement comes as OMD is upping its commitment to media measurement, having just.
AdExchanger
JULY 18, 2022
Multi-touch attribution is reaching an inflection point (finally). The majority of large advertisers (53%) now say they use MTA to track and optimize their spending across channels, according to new research from marketing trade org MMA Global, released on Monday. That’s the highest peak since the MMA, which represents more than 800 marketers, mar tech companies.
Adweek
JULY 18, 2022
When thinking of our favorite foods, we tend to emphasize how they taste, but a good meal is a sensory experience that plays out across all the senses. As important as the sight, sounds and smell of food can be, there is also an emotional connection that often goes unrecognized when sitting down at the.
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Ad Tech Daily
JULY 18, 2022
World’s largest retailer and America’s #1 TV streaming platform team up to create the simplest checkout experience on TV BENTONVILLE, Ark. & SAN JOSE, Calif. – Walmart (NYSE: WMT) and Roku, Inc. (Nasdaq: ROKU) announced a first-of-its-kind partnership to make TV streaming the next e-commerce shopping destination. Walmart will be the exclusive retailer to enable streamers […].
Adweek
JULY 18, 2022
Brand executive turned founder Roma Patel started her company when she zeroed in on a gap in the market--and a gap in nutrition. Tejari, which she named after her two sons and the inspiration for the DTC company, is disrupting the protein category with its simplistic, clean plant-based blends. And with national distribution on the.
Marketing Dive
JULY 18, 2022
While pandemic-driven trends have given agencies a long-desired peek into clients' broader operations, getting buy-in for new services could be a challenge.
Adweek
JULY 18, 2022
The Washington Post once made headlines with its early adoption of TikTok, but its Instagram strategy--a platform whose growth will ultimately lead to driving subscribers--could soon steal the spotlight. The official Washington Post Instagram account just surpassed 6 million followers--and it gained 1.2 million of those followers in the last 12 months, according to Travis.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JULY 18, 2022
Aubrey Fisher, who also appears in TV ads for the brand, helped judge a contest that drew over 1.4 million user-generated videos.
Adweek
JULY 18, 2022
In the recent wake of widespread--and exceedingly public--declarations of progress on the diversity, equity and inclusion front, there are people in the media ecosystem questioning if Black-owned advertising agencies are still needed in 2022. As someone who knows firsthand the value of culturally relevant content and media, I can tell you without hesitation that Black-owned.
Martech Series
JULY 18, 2022
New publication covers modernizing the insights function with steps for better technology adoption and implementation, proving value and eliminating traditional process fragmentation. Infotools, a global leader in market research analysis solutions, has released a new paper ‘Transforming your insights function.’ The publication provides an in-depth look at the state of the industry and provides a path forward for brands and organizations looking to modernize their approach and maximi
Adweek
JULY 18, 2022
Hanesbrands' global media business is up for review. The clothing company known for its t-shirts, socks and underwear invested $34 million in media globally last year, and 29% of that was in digital spend, per COMvergence data. Publicis Media's (PM) Spark Foundry is the incumbent. The PM agency declined to say if it's defending the.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JULY 18, 2022
It’s time to rethink gating your content. Only 3% of visitors will fill out an on-site form, according to a new study by 6Sense Research , which provides B2B revenue enhancement and ABM solutions. Nor is that the only content problem B2B businesses are having. One-third of companies said content marketing is one of the most valuable demand generators.
Adweek
JULY 18, 2022
On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller sits down with the podcast's new co-host and Adweek community editor Luz Corona as they discuss this year's Women Trailblazers issue with contributor Leslie Blount. Listen in as they celebrate women in media, tech and advertising who are taking.
Martech
JULY 18, 2022
Most B2B businesses have some kind of account-based marketing strategy. At the very least, they know who their most valuable accounts are and they try to give them some extra care and attention. But how are they tracking that? In a CRM? Maybe just in shared spreadsheets. At some stage, especially if the business is seeing growth, the question arises: “Do we need some dedicated technology to automate these processes?
Adweek
JULY 18, 2022
The Twitter mobile application features sound effects that are associated with Twitter Spaces, Twitter's audio conversations that are featured at the top of a user's home feed. Users can prevent the Twitter app from playing these sound effects by turning them off from within Twitter's Settings menu. Our guide will show you how to turn.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Tech Daily
JULY 18, 2022
The integration offers advertisers the ability to target segments that align with the highest privacy standards NEW YORK & LONDON — Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, has integrated its privacy safety data with MediaMath, in order to provide MediaMath customers with pre-bid access to inventory segments that meet […].
Adweek
JULY 18, 2022
As U.S. inflation hit a four-decade high of 9.1% in June, shoppers are pulling back on what they buy--from clothing and toiletries to staple foods and household items. The moment is giving private label brands, which cost less than their brand-name competitors, an opportunity to appeal to the public. And some are taking it. In.
Ad Tech Daily
JULY 18, 2022
Integrated omnichannel planning and activation meets real-time brand measurement and optimization SAN FRANCISCO — Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand […].
Adweek
JULY 18, 2022
As any marketer will know, building consistent long-term brand success is an incredibly difficult thing to achieve--especially in periods of economic upheaval. Having endured a pandemic and now a war in eastern Europe, the last two years have been erratic for global brands to traverse. By comparison, the previous eight years marked a much calmer.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
JULY 18, 2022
The move adds to a series of deals oriented around commerce and performance, areas that are expected to remain sturdy despite the downturn.
Adweek
JULY 18, 2022
An unusual creation appeared on the runway during the most recent Paris Fashion Week: an haute couture gown made from cocoa bean husks. The "Vegan Dress" is a result of a collaboration between ice-cream brand Magnum and luxury Dutch fashion designer Iris Van Herpen. The design was inspired by Magnum's vegan ice-cream bar and modeled.
Marketing Dive
JULY 18, 2022
Similar to hosting an in-person event, hosting a successful virtual event is a major undertaking that requires ample planning and follow through.
Adweek
JULY 18, 2022
Instagram users can now use Meta Pay to pay for products from small and midsized businesses without leaving the application's chat function.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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