Adweek
JUNE 2, 2022
The artists behind Slug Global want to take you along on a field trip. The self-described art collective, which has done branding and experiential marketing work for top names like Foot Locker, Instagram and HBO, is setting its sights on a new realm: the outdoors. This week, Slug launched a new environmental justice-focused vertical called.
Ad Rants
JUNE 2, 2022
If you're in the process of building a website, you've probably considered how to get it listed on Google Maps. Having your business listed can help drive more traffic to your site and improve brand awareness, but it can be difficult to know where to start. The good news is that there are several Google My Business SEO Services that can help you get your journey started with Google Maps.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JUNE 2, 2022
Social media and interactive platforms are transforming the future of entertainment as we know it. With the emergence of Web3, digital creators have a powerful and unique position to own their content and interact with their audiences in ways the industry has never seen before -- and that transcends audio and video. Falon Fatemi, CEO.
Ad Rants
JUNE 2, 2022
Video marketing is one of the most powerful tools at your disposal to engage and connect with new customers. When done correctly, videos can engage and connect with your audience in a way that no other medium can. In order to get the most out of your video marketing efforts, you need to focus on engagement. Here are 15 ways to boost engagement with your marketing videos!
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 2, 2022
It's no secret NFTs are redefining how we think about creativity, community and ownership. As brands embrace these opportunities, they must also juggle the challenge of rethinking their approach to digital marketing in order to effectively succeed in the newest version of the web. Spencer Gordon, vp of connections and draftLine at Anheuser-Busch InBev, stopped.
Ad Rants
JUNE 2, 2022
So you are ready and ready to start selling, but you do not know how to sell your products. You're not alone - it's a stumbling block for many retailers and small businesses. It is essential to market your products correctly and offer the best price guaranteed. Ask big questions, and your customers will go straight to your competitors. It's a small matter, and no one cares about you.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Rants
JUNE 2, 2022
Ask anyone for the top SEO strategies of 2022, and you'll hear "link building" within the first five techniques. Today, link building is considered one of the best ways to build authority, generate more traffic, boost conversions, and grow your brand. What is link building? Also known as "backlink building," link building is the process of generating external links to your website.
Adweek
JUNE 2, 2022
Google's ad-tech stack, a line of business that is neither the major driver of the company's revenue nor its most well known, is under new scrutiny from a panoply of governments. Last week, the U.K.'s Competition Market Authority announced it was investigating whether Google has broken the law by restricting competition in the digital advertising.
Marketing Dive
JUNE 2, 2022
Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr and Sprout Social are TikTok's first approved content marketing partners.
Adweek
JUNE 2, 2022
Twitter teamed up with the National Basketball Association to bring sports fans closer to the action of the NBA Finals, which tip off Thursday night as the Boston Celtics visit the Golden State Warriors. Rachel DeMita hosted Twitter Spaces on media days leading up to the series, joined by a rotating set of writers and.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Marketing Dive
JUNE 2, 2022
The expansion of visual search for mobile shopping comes as smartphones drive e-commerce growth and TikTok influences the space.
Adweek
JUNE 2, 2022
New tools will be added for Facebook Reels and Instagram Reels in the coming weeks. For Facebook, creators can now create, edit, publish and schedule Reels on their web browser via Creator Studio. Those capabilities were already available on Android and iOS. Meta is also rolling out video clipping tools on desktop that will enable.
Marketing Dive
JUNE 2, 2022
It’s hard to overstate the impact the executive had on building one of the most formidable digital platforms, but also difficult to separate that role from Facebook's struggles.
Adweek
JUNE 2, 2022
Pinterest is extending its Creator Fund to Brazil and the U.K. with an emphasis on giving more LGBTQIA+ creators the opportunity to grow, connect and succeed on its platform. The company said its Creator Fund will help reduce barriers of entry for creators in those communities, adding that the first cohort in Brazil will focus.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JUNE 2, 2022
The ad fraud business is booming, according to two new studies, which found increases in both fraud attempts and fake traffic. Some 17% of all traffic from affiliate programs is fake, according to security firm CHEQ , up from 10% two years ago. The study, which examines traffic across more than 50,000 websites, also found: 27% of organic and direct traffic is invalid. 32% of organic and direct traffic from mobile is invalid. 32% of organic and direct traffic in the retail sector is invalid.
Adweek
JUNE 2, 2022
The Xbox Twitch channel has 635,000 followers who tune in to see daily gaming streams including interviews and esports tournaments. Xbox is letting more gamers get in on the fun with its launch of a new Xbox ASL channel with American Sign Language interpretation from inclusive communication service provider Sorenson. "Gaming with Twitch is a.
Marketing Dive
JUNE 2, 2022
The game urges players to compete against other Instagram users and share their results using the #blinkchallenge hashtag.
Adweek
JUNE 2, 2022
Discord has begun rolling out Text Chat in Voice Channels, a feature that will give each voice conversation on the messaging platform its own text chat. This feature will prevent the need for servers to create dedicated channels that are used by participants during voice chats. It should also prevent voice chat participants from sharing.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JUNE 2, 2022
In a new partnership, Salesforce will make it easier for merchants using Salesforce Commerce Cloud to engage with TikTok users and make their products discoverable on the social platform. Commerce Cloud already has well-established integrations with social platforms such as Facebook and Instagram. TikTok has been adding shopping features steadily over the past year, positioning itself to compete with older social networks. “TikTok is home to a new kind of commerce experience, where communi
Adweek
JUNE 2, 2022
The role of modern marketers is evolving and growing in influence. According to new research from Deloitte, marketing teams have grown more than 12% in the last year, assuming expanded responsibilities in data strategy, DEI, and creator partnerships. It's time to rethink the traditional responsibilities of marketing and reset our understanding of its role in.
Martech
JUNE 2, 2022
Mobile marketing platform InMobi has chosen Infutor as a data partner. It will supplement the first-party demographic data on its platform with data from Infutor’s True Source Identity Graph. The graph draws deterministic, privacy-compliant data from interactions involving over 260 million consumers. Infutor’s identity solution allows additional attributes and insights to be appended to first-party based profiles, supporting richer segmentation strategies for advertisers. “We w
Adweek
JUNE 2, 2022
LinkedIn released its Transparency Report for the second half of 2021, highlighting an increase in misinformation removed from its platform, crediting enhanced automated defenses, as well as improvements in its technology to detect fake accounts. Vice president, legal, digital safety Patrick Corrigan wrote in a blog post, "Once again, we saw record engagement on LinkedIn.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
JUNE 2, 2022
The Frito-Lay brand's Snapchat lens lets friends play a game called "FOMO or F No!" which will feature in an ad during the MTV Movie & TV Awards.
Adweek
JUNE 2, 2022
Hulu's latest spot in its "Sellouts" campaign pokes fun at the cheesiness that often comes along with kids' cereal ads. The animated, 30-second ad features Charlotte Hornets player LaMelo Ball, hawking his fictional cereal LaMelO's. It's the second Hulu spot with Ball. The first, which debuted in April, showed a brief animated ad-within-an-ad for the.
Martech
JUNE 2, 2022
The Chicago Cubs, once renowned as the leading-edge in futility, today announced they are moving into the leading-edge of marketing as the first client of new Web3 marketing platform Valence. The platform will be the basis for metaverse and NFT experiences for Cub fans, bridging the gap between digital and physical. It aims to be a one-stop-shop for Web3 initiatives, including a full-service creative studio, interoperable technology infrastructure, and a proprietary identity layer to engage with
Adweek
JUNE 2, 2022
Massive shifts in the advertising landscape are forcing CPG brands to explore new platforms and channels for their advertising spend. P&G's Marc Pritchard recently called for a shift away from upfronts and toward programmatic TV ad transactions. Mobile in-app advertising, especially on Facebook, is suffering in the wake of Apple's privacy changes.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JUNE 2, 2022
Whenever there’s a sociopolitical or economic crisis, the lowest rung of online marketers finds a way to prey on the vulnerable and disenfranchised. Some con artists have posed as debt advisors for people during times of economic insecurity; others target addicts seeking rehab using online indicators of depression and anxiety. The pending overturn of Roe.
Adweek
JUNE 2, 2022
Rebrands are becoming increasingly popular. A study from software company Templafy found that 75% of U.S. enterprises plan to rebrand within the next five years, and agencies are naturally eager to win over these potential clients. That means, among other things, promising to maintain a brand's original spirit while also recognizing how culture has driven.
AdExchanger
JUNE 2, 2022
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…. The post Comic: PET Shop appeared first on AdExchanger.
Adweek
JUNE 2, 2022
A tide of sound buoys college softball. The background of its tournaments consists of a steady stream of chants, songs and other vocal reassurance from the hitting team's dugout. And brands don't even have to ask to be included in the fun. Every so often, an ESPN mic catches a team chanting "We don't drink.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
345 
Let's personalize your content