Adweek
JANUARY 5, 2023
The layoffs continue at Twitter, with Erin Woo of The Information reporting that roughly 40 data scientists and engineers who specialized in refining machine learning to optimize ads on the platform were let go late Wednesday. Twitter eliminated its press relations team and could not be reached for comment. The cuts follow the resignation Tuesday.
Marketing Dive
JANUARY 5, 2023
Looking to span digital and physical channels, the timepiece brand has teamed with a leading NFT community, despite waning interest in the technology.
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Adweek
JANUARY 5, 2023
Deutsch LA has always been hard for Karen Costello to part with. Costello was its eighth hire when it was founded in 1997, and the agency has since grown to staff 388 people. The creative chair, who has left and returned twice in her career, points to the people at Deutsch LA who unconditionally encouraged.
AdExchanger
JANUARY 5, 2023
When Cory Munchbach first started at BlueConic in 2015 as director of product marketing, the CDP category didn’t even formally exist yet. And so she’s seen quite a bit of. The post Cory Munchbach Is BlueConic’s New CEO, With Privacy As A Top Priority appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 5, 2023
Reddit shared new research at CES 2023 in Las Vegas Thursday on how 2,000 U.S. residents between the ages of 18 and 60 who are regular users of its platform, Instagram, TikTok, Twitter or YouTube feel about emerging technologies and when they believe those technologies will go mainstream. The company said "Reddit Future Tellers: What.
Marketing Dive
JANUARY 5, 2023
IRI’s Ansa tool will allow marketers using Facebook and Instagram to better understand product-level sales so they can optimize campaigns.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JANUARY 5, 2023
SkinStacks utilizes face-scanning technology and the beauty brand’s Skin360 digital assessment to custom curate vegan, sugar-free gummies.
Adweek
JANUARY 5, 2023
It's a bird, it's a plane, it's.is that a naked person? Outdoor advertising can be easy for passersby to tune out, but Stella Artois has ensured it grabs attention with a giant mural on a building in London that features a nude man and woman drinking its Unfiltered lager. The artwork cleverly plays with the.
AdExchanger
JANUARY 5, 2023
Meta’s wide reach and success around low-funnel objectives can be worth it. CPMs might be high, but if a brand’s cost per order has remained stable, it’s likely a worthwhile. The post With Meta’s CPMs Rising, Consider Pinterest, TikTok And LinkedIn appeared first on AdExchanger.
Adweek
JANUARY 5, 2023
WhatsApp said Thursday that proxy access to its messaging platform is now available globally. The meta-owned messaging application said in a blog post that proxy support will enable people worldwide to continue to access WhatsApp if their connection is blocked or disrupted, and choosing a proxy lets people connect via servers set up by volunteers.
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Marketing Dive
JANUARY 5, 2023
The Loooptopia experience allows users to create and recycle custom digital garments and unlock special rewards.
Adweek
JANUARY 5, 2023
Pinterest detailed a new partnership with LiveRamp Data Hub at CES 2023 in Las Vegas Thursday, under which LiveRamp will pilot clean rooms for select Pinterest advertising partners, starting with grocery company Albertsons. The integration enables a protected, third-party space where brands can combine their own first-party data and data from Pinterest in a secure.
Martech
JANUARY 5, 2023
Consumers spent $211.7 billion online in November and December 2022, representing a new ecommerce record and 3.5% growth YoY. This despite concerns about inflation, possible recession and supply chain issues. Demand for toys and video games soared conspicuously compared to pre-season levels, while other categories that performed well included wristwatches, cosmetics, gift cards and — perhaps looking ahead to the spring — outdoor grills.
Adweek
JANUARY 5, 2023
WhatsApp allows each user to create an avatar that can represent them throughout the messaging application. Users can customize the appearance of their in-app avatar by choosing from different outfits, hairstyles and other options. Our guide will show you how to create an avatar in the WhatsApp app. Note: These screenshots were captured in the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
JANUARY 5, 2023
Helping usher Laura Mercier into the metaverse has been one of Salima Popatia's first projects as Orveon Global’s chief digital officer. But the brand's December launch of a virtual store. The post Cosmetics Brand Laura Mercier Explores ‘The Beauty Of The Metaverse’ appeared first on AdExchanger.
Adweek
JANUARY 5, 2023
The live performance publisher Pop-Up Magazine, whose on-stage storytelling spanned reported narratives, personal essays and spoken-word poetry since its launch in 2009, announced Wednesday that it has shuttered its business. At least 18 staff were affected by the closure. "It's been a gift to do this kind of work, collaborate with our extended crew and.
Marketing Dive
JANUARY 5, 2023
Special packaging is meant to better familiarize consumers with Purple, a new mascot that will also appear in the brand’s Super Bowl commercial.
Adweek
JANUARY 5, 2023
Judy Greer knows you don't know her name--and she's okay with that. Hotel brand Sonesta International is also well aware that its name might not be on the tip of your tongue yet, but it's hoping to change that with its first mass-media campaign in its 80-year history. Sonesta partnered with creative and consulting agency.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JANUARY 5, 2023
2023 is upon us, and with a new year comes the opportunity for a fresh start. For many of us, that may mean setting a personal goal of adhering to a new workout routine to get into better physical shape. But what are your new year’s resolutions for your career? For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team.
Adweek
JANUARY 5, 2023
As early as summer 2022, forecasters began muting their ad spend growth projections for 2023. Now, as we shake the dust off last year, the outlook isn't much different: Budgets will grow in the next 12 months, albeit at a slower pace than anticipated. Against a backdrop of economic and geopolitical crises, rising inflation, supply.
Martech Series
JANUARY 5, 2023
Entrepreneurial marketing leader to work with CEOs at financial services, technology, and education companies to mature marketing strategies, disciplines, and teams – transforming them into lead generation engines to accelerate business growth. Dawn Bradshaw, a seasoned, results-focused senior-level marketing leader will now leverage her 30 years’ experience to drive client lead and revenue growth for Chief Outsiders as a Fractional CMO.
Adweek
JANUARY 5, 2023
Yahoo is offering a global carbon-neutral private marketplace (PMP) thanks to its latest ad tech partnership with Scope3. With Scope3's Green Media Products available within Yahoo's supply-side platform (SSP), brands and agencies allocate spend towards GMP, Scope3 then measures the emissions associated with the campaign once it has run, and the publishers and ad sellers.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JANUARY 5, 2023
We share our 2023 New Year’s resolutions. We’re cracking down on the terms “cookieless” and “privacy safe.” And for the sake of experimentation, we’re cautiously embracing ChatGPT. The post The Big Story: Ad Tech New Year’s Resolutions appeared first on AdExchanger.
Adweek
JANUARY 5, 2023
TikTok teamed up with IMDb, a provider of information about celebrities, movies and television shows, on a new feature. Users of the video creation platform will be able to link up to five titles of movies or TV shows within their videos, and clicking those links will bring viewers to an in-application page containing information.
Martech
JANUARY 5, 2023
At CES, OTT streaming service Roku unveiled new HD and 4K TVs. These first-ever Roku-branded sets will be available to consumers in 11 models this spring. Roku Select and Plus Series TVs range in size from 24-inch to 75-inch-screen models. They are priced between $119 and $999. All HD offerings feature Roku Voice Remotes, while Plus Series TVs have the enhanced Roku Voice Remote Pros.
Adweek
JANUARY 5, 2023
Working a customer-service hotline means fielding complaints and offering solutions, and no one flips that mundane script on its head with quite as much panache as J.B. Smoove on an improvisational tear. The prolific actor-comedian has taken on the temporary gig for Just Egg in a series of spots timed for New Year's resolutions and.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JANUARY 5, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reach For The Stars The Trade Desk announced a new product, called Galileo, that consolidates the company’s existing. The post The Trade Desk’s Galilean Satellites; Political News Remains Facebook’s Achilles Heel appeared first on AdExchanger.
Adweek
JANUARY 5, 2023
The Trade Desk has centralized a number of its tools into a hub, making it as easy for marketers to activate against their own first-party data sets as it is to use the current currency of digital advertising, third-party cookies, which are set to disappear next year. Galileo, which The Trade Desk is announcing at.
Martech Series
JANUARY 5, 2023
Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. They can make use of this opportunity to sell their products and services directly, but unfortunately every marketer is not using location based technology in an effective way, one of the things necessary to drive impact through this type of channel… What is location-based marketing?
AdExchanger
JANUARY 5, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Easier Said Than Done appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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