Martech

NOVEMBER 23, 2021

“More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. To build trust with customers, organizations need to be consistent with their marketing practices and communicate that they are being responsible.

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Marketing Communications MarTech Media 127

Smarty Ads

NOVEMBER 23, 2021

Self-service advertisement is dominating the digital advertising market at the moment. Such a self-serve ad platform as Google has already connected 7 million advertisers in 2019 and it continues to grow. Self-service allows advertisers to display ads where, when, and how they want, without having to deal with a long.

Advertising 59

Advertising Marketing Media 59

Martech

NOVEMBER 23, 2021

Concentrix, a global provider of customer experience and business performance solutions, has entered a definitive agreement to acquire CX design and transformation business PK, formerly known as Connective. The move is expected to help Concentrix scale its digital capabilities faster as well as adding adjacent markets to the Concentrix portfolio. Concentrix, which is present in over 40 countries, aims at improving customer engagement across a wide set of industry verticals.

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Communications MarTech Marketing 110

More About Advertising

NOVEMBER 23, 2021

From a UK base it’s easy to obsess about the fortunes of the big holding companies with their big British operations and overlook some of the other contenders: German-based Serviceplan with a large and growing international network but, so far, without a flagship London agency, for one. Serviceplan has now named Ainhoa de las Pozas. The post Serviceplan charges De las Pozas with top ten task in Spain first appeared on More About Advertising.

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Agency Advertising Finance 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

NOVEMBER 23, 2021

Adobe and Major League Baseball have announced new initiatives to enhance fan engagement leveraging Adobe Experience Cloud and Adobe Creative Cloud. Adobe will also promote seamless workflows among clubs and players using Adobe Sign. For fans at the ballpark, the digital experience will potentially include directions to seats, parking promotions and concession discounts.

MarTech 110

MarTech 110

More About Advertising

NOVEMBER 23, 2021

Ad platform TPS Engage says it’s the first company to introduce crypto-currencies into media buying. It will now trade programmatic digital out of Home (DOOH) with Bitcoin and eGold. TPS says its ad platform will allow any advertiser (subject to strict moderation) to purchase programmatic digital spots at any of their 300,000 locations in 40. The post TPS Engage brings crypto-currencies to digital Out of Home first appeared on More About Advertising.

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Media Advertising Ad Tech Finance 59

InMobi

NOVEMBER 23, 2021

It has been nearly six months since Apple started enforcing App Tracking Transparency (ATT) changes with their iOS 14.5 update. Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. In this blog, we would like to show some stats and observations from InMobi’s point of view, including how InMobi fared and some reasons that explain the trends we see.

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Header Bidding Viewability Click Through Rate Advertising 52

Flashtalking by Mediaocean

NOVEMBER 23, 2021

Depuis une dizaine d'années, la perspective de fusionner la télévision linéaire (qui pèse 150 milliards de dollars) avec le numérique, enthousiasme les acteurs de l’écosystème de la publicité digitale. Toutefois, alors que les spécialistes du marketing sont parfaitement conscients des opportunités potentielles offertes par la digitalisation de la télévision, ils sont confrontés à un défi de taille : réussir à gérer la complexité et la diversité des environnements pour atteindre, et engager leurs

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Non-Profit Cookies Impressions Audience 52

More About Advertising

NOVEMBER 23, 2021

Many Christmas/holiday ads this year have had an air of siege about them: our old (and renascent in some parts of the world) party pooper Covid is the context for many, which seems to have led to a glut of somewhat murky films. Cartier isn’t having any of that nonsense with ‘A Celebration of Love’ The post Cartier pulls out all the stops for 'Celebration of Love' first appeared on More About Advertising.

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Advertising Agency 59

Martech

NOVEMBER 23, 2021

One of the most difficult challenges marketers face is keeping customers engaged long enough to buy. And while there are multiple factors involved, this problem often stems from bad data. Kate Adams, SVP of Marketing at data solutions company Validity, pointed to some startling statistics in her presentation at our MarTech conference: “According to MarketingSherpa, every year 25% to 30% of data becomes inaccurate, leading to less effective sales and marketing campaigns.”.

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Marketing Conversion Rate MarTech Conversion 123

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