Adweek
SEPTEMBER 22, 2022
Sports metaphors are often the stuff of narrative clich?s, but in the wake of Patagonia founder Yvon Chouinard's announcement last week that the company would transfer its full ownership to a nonprofit trust, a climbing metaphor is apt. Patagonia is most definitely climbing into the lead, not just for other purpose-driven companies but also for.
AdExchanger
SEPTEMBER 22, 2022
As TV viewership behavior has evolved, both buyers and sellers were increasingly forced to deal with digital inventory (CTV). Impressions are the standard metric in the CTV environment, which means there’s been a surge in support and comfort around impressions as a currency, writes Brie Pinnow, co-founder of Blinc. And this trend will only continue.
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Adweek
SEPTEMBER 22, 2022
For two hit comedies, a sophomore slump is no laughing matter. Both ABC's Abbott Elementary and CBS' Ghosts were major successes in their first seasons for their respective networks. The CBS comedy averaged 8.4 million viewers in live-plus-7, helping the network capture its 14th consecutive win in total audience. Meanwhile, Abbott Elementary was an awards.
Marketing Dive
SEPTEMBER 22, 2022
San Diego Tourism Authority is the first external client for the shop that leverages the platform’s first-party insights to reach high-intent travelers.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 22, 2022
Los Angeles Tourism has launched its first new ad campaign since April 2021, when it welcomed vaccinated visitors with the message, "Your comeback starts here." The centerpiece of the new campaign, which bears the tagline "Now Playing," is a 30-second spot voiced by actor Jenifer Lewis, known for her role as the matriarch of ABC's.
Martech
SEPTEMBER 22, 2022
According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest? Join this webinar to hear experts from AWS, Forrester, Merkle and Treasure Data discuss findings from the study about the state of customer experiences and the advertising and marketing technologies that influence your ability to meet customer expectations.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
SEPTEMBER 22, 2022
The changes will debut in an ad campaign and come months after parent company CKE announced plans for a $500 million brand transformation.
Adweek
SEPTEMBER 22, 2022
It's all fun and child's play until a 34-year-old killer doll decides to let loose inside a brewery. Luckily, Elysian Brewing can turn just about any moment into an opportunity to make a new, holiday-ready beer. To kick off Spooky Season, the AB InBev brand partnered with USA Network and Syfy for a new, limited.
Marketing Dive
SEPTEMBER 22, 2022
Jill McVicar Nelson, who’s been with Dunkin’ since 2011, has spearheaded several menu offerings targeted at the “next generation of guests.
Adweek
SEPTEMBER 22, 2022
A number of countries around the world have sought to combat childhood obesity by making it illegal to market food and drinks to kids, which has led some of the biggest manufacturers in the U.S. to voluntarily change their strategy. Kraft Heinz's Capri Sun is instead targeting parents with a "Your Kids Will Never Know".
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Marketing Dive
SEPTEMBER 22, 2022
Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year and to $160 billion in 2027.
Adweek
SEPTEMBER 22, 2022
California passed a new law requiring online platforms like Instagram, YouTube and TikTok, as well as online services, products or features accessed by children to install guardrails for users under 18. The law, called the California Age-Appropriate Design Code Act (CAADCA), also prohibits online sites likely accessed by children from using their personal information, collecting.
Marketing Dive
SEPTEMBER 22, 2022
Consumers who “request” a day off on the promotion’s landing page might be chosen to receive $200 via Venmo or Zelle.
Adweek
SEPTEMBER 22, 2022
Twitch president Dan Clancy revealed a change to the streaming platform's subscription revenue share program that will bring the terms currently enjoyed by the roughly 10% of premium streamers more in line with the remainder of the community. Clancy explained in a blog post that "the vast majority" of Twitch streamers, approximately 90%, split net.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
SEPTEMBER 22, 2022
Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty. Doing this well requires a combination of people, process, and platforms working in harmony. This means that in order to understand how to be successful, we should look at it in terms of those three categories: people, processes, and platforms.
Adweek
SEPTEMBER 22, 2022
Fundraising for your political campaign? Not on TikTok. The video creation platform updated its policies on political accounts Wednesday, with the midterm elections in the U.S. just weeks away. Political advertising was already banned on TikTok, both in the form of paid ads or creators being paid to produce branded content, and the platform is.
Marketing Dive
SEPTEMBER 22, 2022
Virtually hosted by rapper Guapdad 4000, #Hpnoverse includes an augmented reality camera, a scavenger hunt and 4,000 NFTs up for grabs.
Adweek
SEPTEMBER 22, 2022
September is back to school season--a period when many young people are leaving home for the first time. French home appliances retailer Boulanger brings to life one such emotional moment in a family, to show a more human side to its typically utilitarian brand. Created by TBWAParis, the heartwarming ad follows a young woman moving.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
SEPTEMBER 22, 2022
Successful marketers embraced a customer-centric approach long before the pandemic. But changes over the last two years have impacted what customers expect from experiences, and marketers need to use every technology they can in order not to leave their customers behind. “The way we engage has changed significantly over the past few years,” said Brian Rowley, VP of marketing for Panasonic System Solutions Company of North America, who spoke at The MarTech Conference last spring.
Adweek
SEPTEMBER 22, 2022
The trend towards making media and marketing more accessible and inclusive is growing internationally, as brands look to widen their audience and customer bases. As part of this move, McDonald's Finnish restaurants have launched a new campaign led by a sign language jingle from deaf rapper Signmark.
Martech
SEPTEMBER 22, 2022
Hey, thanks for stopping by to read my latest article here on MarTech. But before I share my advice for this month, I’m going to make you do a little work. It should take you no more than five minutes, and it will help you apply my advice to your daily work. That’s always been my goal with this column. . Here’s what I want you to do: Grab a piece of paper and a pen or pencil.
Adweek
SEPTEMBER 22, 2022
Turning a relatable moment into an effective ad comes with its own set of challenges. How niche can the observation be? Is it timely or evergreen? Should this brand even be a part of this conversation?
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
SEPTEMBER 22, 2022
Salesforce quietly introduced a new app in its App Exchange on Wednesday that was developed by The Trade Desk as a way to convert CDP identity data to Unified ID 2.0 (UID2) IDs. These IDs can be used to buy programmatic ads. “The evolution of ad tech and martech is toward more and more first-party. Continue reading » The post The Trade Desk Adds Salesforce To Its Roster Of CDP Partners For UID2 appeared first on AdExchanger.
Adweek
SEPTEMBER 22, 2022
National Basketball Association All-Star Luka Don?i? turned over control of his TikTok account Thursday to Luk.AI, his artificial intelligence alter ego. The virtual likeness was constructed using the Unreal Engine 5 MetaHuman framework from Fortnite developer Epic Games, and he was then augmented with neural network technologies trained with real-world facial animations from a performance.
Martech
SEPTEMBER 22, 2022
After experimenting in 2021 with a virtual experience extended over several weeks, Dreamforce went back to in-person in San Francisco this week — with continued virtual access too. The key announcements included the availability of a new data platform solution, Genie, and innovations around Slack, which Salesforce acquired last year. Attendance is estimated at 40,000 , a sharp decline on the 171,000 reported in 2019.
Adweek
SEPTEMBER 22, 2022
With Netflix's much-anticipated ad-supported tier expected to launch Nov. 1, media buyers are racing to lock in their commitments with the streaming service by the end of the month. Now, new details are emerging about the scope of the streamer's advertising offerings, more than half a dozen media buyers have told Adweek. The sources painted.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
SEPTEMBER 22, 2022
We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Adweek
SEPTEMBER 22, 2022
BTS have teamed up with everyone from Nicki Minaj to Coldplay, but the boyband's latest collaboration might surprise fans. With the countdown to World Cup 2022, the boyband has been selected by FIFA sponsor Hyundai to promote its "Goal of the Century" sustainability campaign, which is using the momentum around the Qatar soccer tournament to.
AdExchanger
SEPTEMBER 22, 2022
Government intervention in the world of ad tech is taking place on two sides: antitrust action and “commercial surveillance.” At the National Advertising Division conference in Washington, DC, the FTC indicated it’s not so much a “fan of self-regulation” as it was in the past, reports AdExchanger Managing Editor Allison Schiff, who was on the. Continue reading » The post The Big Story: The DOJ And FTC Are Watching Big Tech And Ad Tech appeared first on AdExchanger.
Adweek
SEPTEMBER 22, 2022
In 2020, 270 showrunners, creators and screenwriters signed an open letter to Hollywood asking to increase Latinx representation in television. Since then, many major entertainment companies implemented diversity and inclusion initiatives, making public commitments to systemic changes and increased representation in front of the camera as well as behind the scenes.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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