Adweek
SEPTEMBER 20, 2022
There is a perpetual discourse around social media managers: Are they the wizards of the online realm, or are they just interns who know how to make cool videos? Love us or hate us, you can't do without us. Social media is crucial to all businesses. Worldwide, 4.48 billion people use it--that's more than half.
Martech
SEPTEMBER 20, 2022
Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that customers expect at every touchpoint, according to CEO and founder of B2B marketing consultancy Simple Strat, Ali Schwanke, who spoke at The MarTech Conference.
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Adweek
SEPTEMBER 20, 2022
Most companies' DEI training efforts are lackluster at best, assuming they even exist. Usually, so-called training amounts to employees viewing short online videos centered on identifying workplace harassment. Agencies are no different, and in general don't walk the walk when it comes to DEI. In fact, fewer than half of the agencies that pledged in.
Marketing Dive
SEPTEMBER 20, 2022
Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 20, 2022
Editor's note: This is the sixth installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. Gen X really doesn't get enough credit for creating the mix tape. The practice of declaring one's love or curating songs the way a museum displays.
Chief Martech
SEPTEMBER 20, 2022
Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
SEPTEMBER 20, 2022
While creators will not be compensated, they will be provided with travel, tickets, access, equipment and a series of learning courses.
Adweek
SEPTEMBER 20, 2022
YouTube detailed several monetization options for creators on its platform at its inaugural Made on YouTube event in Los Angeles Tuesday. Starting in early 2023, its YouTube Partner Program will be expanded to creators who focus on YouTube Shorts, and those meeting a threshold of 1,000 subscribers and 10 million Shorts views over 90 days.
AdExchanger
SEPTEMBER 20, 2022
Walmart Connect has gotten a lot more Connect-y of late. Now the retail media platform is striking partnerships to measure social commerce on TikTok and Snap, CTV ads on Roku and live-shopping content with companies Firework and TalkShopLive. The Walmart ad business has had bursts of new partners since it settled on The Trade Desk. Continue reading » The post Walmart Connect Is Offering Closed-Loop Measurement on TikTok, Snapchat and Roku appeared first on AdExchanger.
Adweek
SEPTEMBER 20, 2022
On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by senior producer Al Mannarino and director of event operations and production Gail Amurao to discuss the development and execution of Adweek's Brandweek event in Miami, which included sessions led by Kristin.
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Marketing Dive
SEPTEMBER 20, 2022
A framed oil painting offering a pizza-inspired spin on van Gogh is among the “fanceroni” items available on a first-come, first-served basis for $9.99.
Adweek
SEPTEMBER 20, 2022
Meta said Tuesday that Collaborative Ads enabling consumer packaged goods brands, grocers and local restaurants to team up with delivery providers on campaigns are rolling out globally. The company said in a blog post that the new ad option enables brands to create awareness for their products on Facebook and Instagram, next to options for.
Marketing Dive
SEPTEMBER 20, 2022
If agencies want to keep up with cultural shifts, they need to immerse themselves in what’s happening around them.
Adweek
SEPTEMBER 20, 2022
Last week, leaders from the world of publishing, technology and advertising descended on Vancouver to craft a more privacy-safe web at the TPAC conference held by World Wide Web Consortium (W3C), a body charged with rewriting internet standards. One point of discussion was the future of attribution--where advertisers link the viewer of an ad to.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
SEPTEMBER 20, 2022
A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z.
Adweek
SEPTEMBER 20, 2022
These days, Colombian performer J Balvin--otherwise known as the "Prince of Reggaeton"--is considered advertising gold amongst legacy brands like UPS and McDonald's. But back in 2014, the singer was still growing his audience with the help of brands like Coors Light and creative marketers like Dallas-based creative director Alonso Arias. To help document J Balvin's.
AdExchanger
SEPTEMBER 20, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Store Of Value Instacart was profitable for a couple of months in 2020 when it became a need-to-have for people in quarantine. But Instacart hired expansively to meet demand. As online shopping rightsizes, it must readjust. Instacart needs revenue aside from its fee. Continue reading » The post Instacart Gets Into Actual Carts; YouTube Keeps An Ace Up Its Shortsleeves appeared first on AdExchanger.
Adweek
SEPTEMBER 20, 2022
On the latest episode of Home / Work, host Antonio Lucio sits down with partners Thomas Ranese, global CMO at Uber, and Brian Jackson, head of ecommerce partnerships at Google, to discuss blind dates, sabbaticals and the new challenges expected for LGBTQ+ communities in the corporate world. Stream the first episode below, listen and subscribe.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
SEPTEMBER 20, 2022
“To what extent, if at all, are self-regulatory principles effective?” The Federal Trade Commission wants to know. That’s one of the 95 questions the FTC is seeking feedback on as part of its advanced notice of proposed rulemaking (ANPR) regarding privacy and commercial surveillance, which the commission announced in August. Although the FTC has historically.
Adweek
SEPTEMBER 20, 2022
No matter where you live in the U.S., you're bound to see one thing: political ads. Love 'em or hate 'em, they're a key part of our democratic process and in full swing leading up to the U.S. general election in November. It's important for politicians, political action committees (PACs) and nonprofits to plan their.
Ad Monsters
SEPTEMBER 20, 2022
Attrition is still a stubborn challenge for publishers and agencies that rely on their ad operations (AdOps) teams to keep their campaigns going. This is a serious issue given the high cost of recruiting, hiring, and training campaign traffickers. It’s a situation that begs the question: What can we do to make these jobs more attractive so that experienced team members stay longer in their positions?
Adweek
SEPTEMBER 20, 2022
Tap the TikTok icon on your smartphone, put your EarPods in and relax to the soothing sounds of. the Chevrolet Bolt EUV? The automaker teamed up with experiential agency Momentum Worldwide to back its subcompact electric utility vehicle in Canada with a challenge on TikTok, featuring popular Canadian creator @IamTiagz. The #BoltBeatRemix challenge encourages.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
SEPTEMBER 20, 2022
Jasmine JiaAssociate Director of Data Science“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jasmine Jia, associate director of data science at Blockthrough. The term “machine learning” seems to have a magical effect as a sales buzzword.
Adweek
SEPTEMBER 20, 2022
Fans reacted with glee when Netflix recently announced that it had renewed its Formula 1: Drive to Survive documentary series for two more seasons. The hit show--a behind-the-scenes view of the lives of Formula 1 drivers--entered Netflix's top 10 in 56 countries. Simultaneously it has helped Formula 1 gain new fans, increase TV viewership of.
Martech Series
SEPTEMBER 20, 2022
Sister company to national search engine optimization agency eager to optimize ClickFunnels 2.0 for new funnel SEO abilities. What used to take weeks or even months to build a strong sales pages now takes just hours using ClickFunnels. Using a technique known as funnel hacking, ClickFunnels software help entrepreneurs often create, launch, and profit from high-converting sales funnels in less than a day.
Adweek
SEPTEMBER 20, 2022
Trust in social platforms continues to erode, according to the new Digital Trust Benchmark 2022 report from Insider Intelligence. The researcher said every platform it studied saw its benchmark score drop compared with 2021. Pinterest edged LinkedIn to become the most trusted social platform in this year's study, while Facebook brought up the rear, with.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
SEPTEMBER 20, 2022
Assistant Attorney General Jonathan Kanter, who leads the Department of Justice Antitrust Division, is pressing a tougher interpretation of American antitrust law to meet the requirements of a new digital economy. The department historically hasn’t exercised its full powers and interprets laws cautiously. The inclination was to underenforce the law.
Adweek
SEPTEMBER 20, 2022
When it comes to representation in media, we all have actors, musicians and artists we point to for when we first felt seen and represented. When it comes to publishing, it's vital that diverse voices and experiences are heard and reflected, especially those in LGBTQ+ communities.
AdExchanger
SEPTEMBER 20, 2022
Ecommerce momentum has tailed off since last year, but global ecommerce and retail media still have plenty of room for growth, according to GroupM’s 2022 Ecommerce and Retail Media Forecast. GroupM estimates ecommerce will account for 19% of global retail sales this year, and that ecommerce rate will grow to 25% by 2027. Global retail. Continue reading » The post Ecommerce Has Slowed, But Retail Media Is Outpacing Digital Advertising appeared first on AdExchanger.
Adweek
SEPTEMBER 20, 2022
Snapchat allows users to add polls to their posts in the social networking application. Users can type their own question or prompt for each poll, and they can choose from two possible responses that are represented by emoji. Our guide will show you how to add a poll to a post in the Snapchat app.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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