Martech

FEBRUARY 2, 2022

Restaurant chain Denny’s has taken the opportunity to feature student athletes in an effort to continue to make an impact with younger diners while keeping momentum in their robust sports marketing play. As all eyes will soon turn to hoops in next month’s March Madness, Denny’s is partnering with Stanford junior forward Fran Belibi as part of its continued effort to showcase underrepresented athletes, as well as to celebrate the return of Denny’s Super Slam breakfast deal.

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AdPulp

FEBRUARY 2, 2022

Creative people have been toiling away at their work-from-home desks for almost two years now. Sadly, many have not ventured outside. The impact of this unnatural stasis and social deprivation is starting to show in today’s advertising. For example, Busch Light is out with a new spot that is positively hallucinatory. It’s also a good […].

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Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies. “Things are changing fast — things are incredibly complex,” said Mike Baglietto, the global head of market insights at market research company NetBase Quid, in a recent webin

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More About Advertising

FEBRUARY 2, 2022

London agency VCCP is venturing into the metaverse with a virtual office inside a Roblox game. and very nice it looks too. A good way of showing your clients and prospects that you get these virtual thingies. Mind you, there’ve already been accounts of harassment and worse in the metaverse, which nobody seems to have. The post VCCP ventures into the metaverse first appeared on More About Advertising.

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Agency Advertising Media 75

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

FEBRUARY 2, 2022

As agile becomes more and more the norm in marketing departments, is it time for marketers to have their own framework? It’s been the common practice for marketers to cobble together parts of Scrum and pieces of Kanban and to figure out what resonates with them, but is that good enough, or would a framework that’s designed just for marketers by marketers be a better solution?

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Marketing Conversion MarTech Communications 98

All About Advertising Law

FEBRUARY 2, 2022

Last Friday, the Ninth Circuit upheld California’s 2018 net neutrality law in the face of arguments that the law was preempted by FCC action. The court held that the FCC can’t preempt states since it gave up its own regulatory authority over broadband in its 2017 repeal of the federal net neutrality rules. According to the decision, key is the FCC reclassification of broadband internet service as an information service: “Only the invocation of federal regulatory authority can preempt state regul

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More About Advertising

FEBRUARY 2, 2022

Peter Scott (below), the Scott in Wight Collins Rutherford Scott (later WCRS and then Engine Group) and latterly boss of Be Heard Group, which succumbed to rival MSQ a couple of years ago, has a Tigger-like quality. The serial entrepreneur, who was also once boss of Carat, later Aegis Group, as WCRS tried to take. The post Peter Scott returns to the fray as boss of ad tech start-up Playcart first appeared on More About Advertising.

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Martech

FEBRUARY 2, 2022

InMoment, the customer and employee experience platform, has announced the launch of InMoment AI as an added layer of intelligence in its XI (experience intelligence) platform. The launch leverages the capabilities InMoment brought on board with its acquisition of Lexalytics in September 2021. Lexalytics provides structured and unstructured data analytics and AI-powered natural language processing (NLP).

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Machine Learning Conversion MarTech 93

UNI Digital Advertising

FEBRUARY 2, 2022

As a content marketer, you’ll need to constantly come up with content ideas to build, maintain, and grow your audience. This article will give you a couple of tips and tools to help you brainstorm great content ideas for your website or channel. Use Google Intentionally When doing Google research to find content ideas, always pay attention to the “People Also Ask” section in the search results.

Audience 52

Audience Marketing Advertising SEO 52

Martech

FEBRUARY 2, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are you thinking about retail? And for marketers working in a retail organization, are you thinking about brands?

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Retail Brand Awareness MarTech Marketing 92

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Advertising

Adtelligent

FEBRUARY 2, 2022

2021 has been the most successful year in total online ad spending , and 2022 is predicted to be even bigger. Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% by 2024. The industry keeps growing, so are the new demands and requirements. Behavioral advertising vs. contextual advertising .

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UNI Digital Advertising

FEBRUARY 2, 2022

As a content marketer, you’ll need to constantly come up with content ideas to build, maintain, and grow your audience. This article will give you a couple of tips and tools to help you brainstorm great content ideas for your website or channel. Use Google Intentionally. When doing Google research to find content ideas, always pay attention to the “People Also Ask” section in the search results.

Audience 52

Audience Marketing Advertising SEO 52

More About Advertising

FEBRUARY 2, 2022

New business reviews bounced back globally in 2021, increasing by 53.5% on the back of major creative and media reviews from clients including Coca-Cola, Unilever and Mercedes-Benz. According to new business data from independent marketing consultancy, R3. Growth was strongest inin Europe (60.7%), and Asia Pacific (44.1%) while less revenue was on the table in.

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Media Advertising Marketing Finance 52