Adweek
MARCH 1, 2023
Influencer marketing is maturing. Creators are leaving #TikTokMadeMeBuyIt back in 2022, declaring 2023 the era of #De-influencing instead. As "eat the rich" storylines permeate culture (see: The White Lotus, The Glass Onion, The Menu and your Twitter timeline), Gen Z is mounting its own push against capitalism on TikTok. In the simplest of terms, "De-influencing".
The Ad Tech Blog
MARCH 1, 2023
Most of the founders, C-level or VP-level, won’t have any objection to hiring a tech lead. For them, it is someone who will take care of things they don’t want to do: Interview engineers. Decide which technologies to use. Organize the work. Make sure the team is productive. Fire the underperformers. Thus, the tech lead becomes some sort of wildcard, a jack of all trades with enough technical knowledge and management skills to shield the company executives from the day-to-day developm
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Adweek
MARCH 1, 2023
WPP's media group GroupM has named Robert Wheeler as its chief marketing officer for North America. Wheeler, who served as group vp and corporate communications lead at WarnerMedia, has joined the executive leadership team reporting to North America CEO Kirk McDonald. He will be responsible for shaping and developing GroupM's internal and external narrative along.
Martech
MARCH 1, 2023
Multichannel. Omnichannel. Omnipresent. Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Using the right combination of channels is essential in today’s dynamic landscape. Here’s how to successfully engage with your audience and better fulfill their changing needs and preferences.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 1, 2023
LeBron James fans will know that, off the court, the basketball icon is an avid gamer. King James regularly interacts with his 52.8 million Twitter followers about his passion for gaming. And his fandom for Sony's PlayStation console is legendary, as evidenced by an earnest image circling online from 2003 that shows him (on the.
Martech
MARCH 1, 2023
Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue? In this session, marketing experts will share how you can build customer relationships that not only scale but drive revenue for 2023 and beyond.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
MARCH 1, 2023
Timed to the release of a new flavor, the mostly over-55 spring break bonanza in Florida will welcome one fan who offers the most imaginative pitch.
Adweek
MARCH 1, 2023
John Legend takes his health just as seriously as he takes his craft. But he'll still find a way to make sure there's a sweet (and fun) payoff in taking care of both. Especially for a compelling cause. The award-winning singer, producer and activist teamed up with Pfizer for the latest edition of its "Got.
Monetize More
MARCH 1, 2023
Wanna monetize your site with ads? Whether you’ve only recently started a business online or have been going for a while, Google AdSense is the most popular ad network for publishers and the best way to start monetizing your traffic with display ads. This ad network offers a wide range of ad units for multiple platforms and devices and includes optimization tools.
Adweek
MARCH 1, 2023
As it turns out, serving digital ads to real human eyeballs is good not just for advertisers but also the planet. A report from attention-based ad-tech platform Playground xyz used emissions data from Scope3 to show that serving ads that drive higher attention metrics cuts carbon emissions. "We wanted to merge these two worlds: One.
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Ad Tech Daily
MARCH 1, 2023
MonetizeMore’s ad optimization arsenal grows with Advanced Ads acquisition, headed for exponential growth and crossing the $100M ARR mark this year. Vancouver, BC. – MonetizeMore, a global ad monetization partner for web publishers and app developers, is proud to announce the acquisition of Advanced Ads, a leading ad tech platform specializing in advanced ad management […] The post <strong>Empowering Publishers with Cutting-Edge Solutions: MonetizeMore Acquires Advanced
Adweek
MARCH 1, 2023
To convey the unique experience of eating in a Nando's restaurant to Gen Z consumers, the U.K. chain has introduced a new brand platform, "This Must Be The Place," to promote it as a place where people can be together. The South African-Portuguese-inspired restaurant, known for its flame-grilled Peri-Peri chicken, has around 456 stores across.
Marketing Dive
MARCH 1, 2023
The Walmart subsidiary teamed with The Trade Desk and LiveRamp to leverage first-party data, advertiser data and AI-powered behavioral insights.
Adweek
MARCH 1, 2023
After Auburn freshman Kharyssa Richardson suffered a head injury in November 2022 at the Las Vegas Invitational, she lay on the hardwood floor for 45 minutes waiting for the paramedics to arrive. For brands with media investments in the NCAA, this was a major wake-up call to the inequities in college basketball and a sign.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Tech Daily
MARCH 1, 2023
SAN FRANCISCO — Marin Software announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration, brands can now include Yahoo DSP campaigns within the MarinOne Platform, making the management, measurement and optimization of holistic, omnichannel campaigns easier than ever. “We are excited to renew our partnership with […] The post Marin Software and Yahoo Integration Enhances Programmatic Ad Campaign Buying and Optim
Adweek
MARCH 1, 2023
The Cond? Nast title Glamour launched a digital storefront on Wednesday called The Glamour 100, a shoppable grid featuring 100 curated products from women-owned brands, as part of its efforts to build commerce and advertising revenue. The landing page is part of a larger franchise, called ByWomen, which also includes a permanent database of women-owned.
Martech
MARCH 1, 2023
As artificial intelligence hype spins ever higher, the FTC is warning tech companies against making unsubstantiated claims about AI. “We’ve already warned businesses to avoid using automated tools that have biased or discriminatory impacts,” Michael Atleson, an attorney in the division of advertising practices, wrote in a post on the commission’s blog.
Adweek
MARCH 1, 2023
LinkedIn allows users to schedule posts to go live at a desired date and time. Our guide will show you how to schedule a post in the LinkedIn mobile application. Note: These screenshots were captured in the LinkedIn app on iOS. Step 1: On LinkedIn's post creation screen, tap the clock icon near the top-right.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
MARCH 1, 2023
Publishers, such as The Arena Group, are now partnering directly with brand safety solution providers to lower their block rates for direct-sold inventory. The post How The Arena Group Lowered Its Brand Safety Block Rate For Direct Sales appeared first on AdExchanger.
Adweek
MARCH 1, 2023
Stars of the original "Get Crackin'" campaign for Wonderful Pistachios ran the gamut from D-listers like Snooki and the Winklevoss twins to early internet sensation Keyboard Cat, tragicomic character Mr. Bill and cannapreneur Snoop Dogg, all showing off the personality-defining ways they enjoyed their salty tree nuts. The catchy tagline appeared in two Super Bowls--via.
Martech
MARCH 1, 2023
“Hey Siri, lead a protest.” Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. They believe this is one consequence of the increasing use of virtual assistants for legitimate customer support requests.
Adweek
MARCH 1, 2023
Saturday Night Live cast member Chloe Fineman is known for her impressions of celebrities such as Britney Spears and Jennifer Coolidge. Now she's taking on the role of G?nter, a "vodka seltzer sommelier," serving as the face of the first national campaign for Anheuser-Busch's N?trl. The yearlong "N?trl. The One With the Umlaut" campaign from.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Tech Daily
MARCH 1, 2023
SAN FRANCISCO — LiveRamp (NYSE: RAMP) announced the launch of a new partner solution for AWS Clean Rooms by Amazon Web Services (AWS). This solution allows customers to use LiveRamp’s transcoding and identity resolution capabilities within AWS Clean Rooms, reinforcing LiveRamp’s commitment to help businesses improve their customer intelligence through more accurate and secure data collaboration.
Adweek
MARCH 1, 2023
Fuse Media is bringing DEI to the forefront of its upfront strategy. Today, the Latino-owned entertainment company announced its 2023-24 upfront plans at The Alliance for Inclusive and Multicultural Marketing's (AIMM) Diverse Owned and Targeted Media GrowthFronts. In addition to kicking off its upfront season, the company plans to have in-person and virtual meetings with.
AdExchanger
MARCH 1, 2023
American City Business Journals earns about 90% of its revenue from direct sales. So it is looking to invest in technology that can streamline its direct business as much as The post American City Business Journals Scales Up Its Direct Sales Business With A Self-Serve Platform appeared first on AdExchanger.
Adweek
MARCH 1, 2023
Despite the time and effort many people devote to finding their ideal home, one thing is beyond a property seeker's control: the neighbors. French real estate platform SeLoger brings this truth to life through a campaign that depicts quirky and unexpected encounters with neighbors. Created by French agency Interruption, the three ads take place in.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Smart Insights
MARCH 1, 2023
Our recommended free online tools for understanding your customers, competitors and campaign, and how you should use them - across 8 marketing analysis activities I find that when running training courses, the tools I recommend to help marketers are always … The post The best free marketing tools that every hands-on marketer should use appeared first on Smart Insights.
Adweek
MARCH 1, 2023
It started with an awkward run-in with a boss. In 2017, Farah Kabir was working as an investment banker at Goldman Sachs when she popped into a store on her lunch break to pick up a few items: food, deodorant, face wipes and a pack of condoms. While waiting in line, she bumped into her.
Marketing Dive
MARCH 1, 2023
The exec will lead a new function that unites sales, marketing, innovation and digital capabilities in the Americas as the company looks to accelerate growth.
Adweek
MARCH 1, 2023
Powerade made a name with a generation of sports fans by having Michael Vick throw footballs out of stadiums, LeBron James drain impossible threes, and Derrick Rose take his long ride to the NBA. What Powerade hasn't done since its first appearance in 1988 is loosen Gatorade's grip on the sports drink market. The PepsiCo.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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