Adweek
SEPTEMBER 21, 2022
[Sensitive content: This article discusses gun violence] There were more than 300 mass shootings in America in the first half of 2022, according to the Gun Violence Archive, and if you're satisfied with that state of affairs, a new public service announcement has a message for you. By all means, stay silent. The 90-second ad--which.
Marketing Dive
SEPTEMBER 21, 2022
Short-form video is also becoming a pathway to YouTube’s partner program as it tries to keep creators within its ecosystem and away from rivals like TikTok.
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Adweek
SEPTEMBER 21, 2022
As laudable as efforts might be, eco-marketing might not be working as it should. And here's why. We are in the midst of a climate crisis driven by consumption and marketing is a lever behind that consumption. Consequently, over the last decade, we have seen brands respond to environmental challenges through the evolution and innovation.
Martech Series
SEPTEMBER 21, 2022
Growing text analytics software company continues expansion into the United States with the addition of a national sales office. Relative Insight, a comparative text analytics software company, announced the opening of its new Philadelphia office. The office is the company’s second location in the United States. Headquartered and founded in Lancaster in the United Kingdom, the company also has offices in London and New York.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 21, 2022
With Euromonitor pitting the global e-commerce market to expand by $1 trillion by 2025, Havas Group has acquired consultancy Expert Edge to boost its credentials in the space. The London-based business will bolster Havas Market, the network's dedicated shopping agency which first launched in the U.K. back in 2020--and has since expanded into an additional.
Martech
SEPTEMBER 21, 2022
What’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Register today for “ How to Decide to Build or Buy: A Customer Data Management Checklist ,” presented by Acquia. The post Webinar: CDP must-haves for your budget appeared first on MarTech.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 21, 2022
While Google’s recent decision to extend the life of third-party cookies for another year didn’t come as much of a surprise, it nonetheless sent another ripple throughout the ecosystem. As we enter a future focused on restoring consumer trust, the past few years have seen a ton of changes to the digital advertising landscape, writes Mark Pearlstein, CRO of Permutive.
Adweek
SEPTEMBER 21, 2022
The debate over whether robots could one day take over creative jobs has been raging for years now, but recent advances in artificial intelligence (AI) art has opened up a new playground for advertisers. Earlier this year, Heinz made waves when it used research group OpenAI's machine learning algorithm, Dall-E 2, in a marketing stunt.
AdExchanger
SEPTEMBER 21, 2022
Sponsored post byRob BeelerCEO of Beeler.Tech AdWalletSPONSORED BY:It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. Today, every impression has multiple systems evaluating every data point to determine its value. The price is negotiated.
Adweek
SEPTEMBER 21, 2022
Filing taxes is typically one of the biggest financial moments of the year for most people. It's a moment that H&R Block thinks it can build on to reposition itself as a company that inspires consumers to have more financial confidence. H&R Block needs consumers to be considering the brand year-round instead of just during.
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AdExchanger
SEPTEMBER 21, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Defining Moments The IAB Tech Lab introduced Seller-Defined Audiences (SDA) in February as a post-cookie, post-ATT option for publishers to create targetable impressions without sending retargetable cookies or device IDs to DSPs. But standardizing contextual data taxonomies can be difficult, and the buy.
Adweek
SEPTEMBER 21, 2022
When lifestyle media company Dotdash announced plans to acquire Meredith Corp. for $2.7 billion last October, the deal carried with it an unmistakable air of symbolism: the new, digitally-native operation had finally supplanted the old, ink-entrenched publisher. But the significance of the acquisition extended beyond its optics--the deal also validated a thesis nearly a decade.
Martech Series
SEPTEMBER 21, 2022
DemandScience Becomes the Official B2B Data Partner of One of the Most Successful Franchises in Sports. DemandScience , a global B2B data company that partners with customers to upgrade their sales pipelines, announced it is now the Official B2B Data Partner of the New England Patriots, one of the world’s most iconic and successful teams in professional sports.
Adweek
SEPTEMBER 21, 2022
TikTok recently began testing its BeReal clone, TikTok Now, which encourages creators to share a live look at their lives once per day. TikTok will send users a notification once per day, and users will be encouraged to share their TikTok Now post within three minutes of receiving the notification. Each TikTok Now post can.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
SEPTEMBER 21, 2022
CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. These new channels are available through Kroger’s self-serve Private Marketplace, which was launched in 2021. The addition of CTV shows how far retail media businesses have come in supporting omnichannel campaigns for brands.
Adweek
SEPTEMBER 21, 2022
National Basketball Association superstar Giannis Antetokounmpo of the Milwaukee Bucks became WhatsApp's first-ever global brand partner at the NBA All-Star Game in February, and that partnership resulted in the release of a short film Wednesday. Naija Odyssey, a four-chapter short film narrated by Antetokounmpo and his mother, debuts in select markets on Amazon Prime Video.
Martech Series
SEPTEMBER 21, 2022
TuneIn, the world’s leading live streaming audio service, announced a partnership deal with Bleav. Bleav distributes one of the largest libraries of sports and culture shows in the world, with former pro athletes as hosts. Bleav’s sports content fans can now access shows in a unique live-style linear format. This will allow them to discover new content in real-time, allowing listeners to go back and listen on-demand to the programming that piques their interests the most.
Adweek
SEPTEMBER 21, 2022
Though furniture retail is a crowded market, many businesses in the category saw a surge in demand during the pandemic as more people stayed indoors and reassessed their homes. Since then, as home furnishing sales cool down amid rising inflation and a cost of living crisis, retailers have had to find new ways to stand.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
SEPTEMBER 21, 2022
VP of Sales Mike Muhlfelder Shares Integration Best Practices to Help Retail SMBs Meet Digital Transformation and Customer Satisfaction Goals. Jitterbit, the API transformation company, will present a session this week at Meet Magento New York entitled, “How Retail SMBs Can Meet Digital Transformation and Customer Satisfaction Goals,” led by Mike Muhlfelder, Jitterbit’s vice president of sales, North America.
Adweek
SEPTEMBER 21, 2022
The streamers spoke, and Twitch listened: The Amazon-owned streaming platform updated its policies to remove gambling sites. A scandal that came to light last weekend involving U.K.-based streamer ItsSilker scamming money from fellow Twitch streamers to pay off gambling debts led high-profile streamers including Ludwig, Mizkif, Devin Nash, Hasan Piker and Pokimane to threaten to.
Martech Series
SEPTEMBER 21, 2022
Barrier to getting real value from data isn’t budget or technology –– it’s the people. Economic uncertainty raises need for faster access to reliable data to drive business impact. Talend, a global leader in data integration and data management, released the results from its second annual Data Health Barometer, a survey conducted globally among nearly 900 independent data experts and leaders.
Adweek
SEPTEMBER 21, 2022
The art of building a decent pitch deck doesn't necessarily come naturally to every aspiring creative. But for Miami-based senior art director and latest Creative Flavor honoree Adriana Laroche, the ability to create an informative visual is something that she developed rather early. "Since I was little, I've been drawn to colors, building collages and.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
SEPTEMBER 21, 2022
Customer Intelligence combined with Total Expert’s customer journey automation lauded as best-in-show by a panel of industry experts for its ability to drive deal flow for lenders by pairing borrower intent with intelligent automation. Total Expert , the only CRM and customer engagement platform purpose-built for modern financial institutions, has been named the winner of the Innovation Challenge, sponsored by LendingTree, at the 2022 Digital Mortgage conference in Las Vegas, Nevada.
AdExchanger
SEPTEMBER 21, 2022
A podcast interview withJeff ClarkVP, Product and AnalyticsJeff Clark began at Walmart in 2017, before Walmart Connect was Walmart Connect, and before even Walmart Media Group prior to that. But whatever you call it, Walmart is homing in on a major opportunity in the booming retail media category. Clark, who’s now Walmart Connect VP of. Continue reading » The post Connecting The Dots With Walmart Connect appeared first on AdExchanger.
Martech Series
SEPTEMBER 21, 2022
Combination of 605’s rich linear data and Conviva’s digital streaming data pipeline to provide a complete, converged and de-duplicated view of media consumption in U.S. ? households today. 605, a global leader in television and cross-platform measurement, analytics and attribution, announced today a data and technology collaboration agreement with Convi?
AdPushup
SEPTEMBER 21, 2022
A Complete Guide to Yield Management for Publishers.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
SEPTEMBER 21, 2022
European e-commerce expert Alex Graf will capture the insight of Middle Eastern commerce leaders and provide a major boost to event awareness and profile. Global events company Terrapinn has selected the influential e-commerce podcast Commerce Talks as its official podcast partner at Seamless Saudi Arabia. Alex Graf, international e-commerce expert, author, commentator, and host of Commerce Talks, will conduct pre-event interviews with keynote speakers and host live podcasts direct from Seamless
AdExchanger
SEPTEMBER 21, 2022
Advertisers are making headlines left and right with commitments to support diverse-owned media. But getting those commitments to actually scale is another story. On Wednesday, Group Black, a collective that represents 200 Black-owned media publishers, announced a partnership with Magnite to help scale Black-owned inventory by making more of it available programmatically.
Martech Series
SEPTEMBER 21, 2022
Capital to help next-gen communication platform double down on technology, expand user base. Today, next-generation communications platform, Spot, announced $5.5M in combined Seed Round funding led by Freestyle and additional investors, including Liquid 2 Ventures, Community Access Fund, and Founder’s Co-Op. The Seattle-based company was established by Outreach co-founders, Gordon Hempton and Wes Hather.
AdExchanger
SEPTEMBER 21, 2022
Alvaro BedoyaCommissioner, FTCIn the weeks since the Federal Trade Commission sued Kochava in late August for allegedly selling sensitive geolocation data, some have wondered: Why Kochava? Kochava isn’t the only ad tech company with a location data business. And it arguably has (well, had) a lower profile than SafeGraph, for example, which has been excoriated.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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