Adweek
JULY 7, 2022
e.l.f. Cosmetics is bringing makeup and skincare to its Twitch community and gamers in general with its rollout of eight-piece collection Game Up. e.l.f. Beauty vice president of integrated marketing communications Patrick O'Keefe said in a statement, "e.l.f. was an early adopter in beauty on Twitch. We want to uplift and empower all creators in.
AdExchanger
JULY 7, 2022
Google recently began testing Topics API, the latest part of its Chrome Privacy Sandbox. It's a significant improvement over FLoC, but it leaks audience information from trustworthy sites and enriches large platforms at the expense of niche or independent sites – especially sites that invest time and skill to cover categories in detail, writes Don Marti, VP of ecosystem innovation at CafeMedia.
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Adweek
JULY 7, 2022
As marketers flood the metaverse with new kinds of branded experiences, it can be easy to lose sight of what makes these virtual worlds appealing to the users who spend time in them. That human element is what agency Momentum Worldwide sought to pin down in a recent survey of 4,500 consumers across seven countries.
Marketing Dive
JULY 7, 2022
Forrester’s latest report predicts how virtual shopping will be highly immersive 10 years from now.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 7, 2022
When then-Facebook revealed in August 2020 that starting in October of that year, people using Oculus devices for the first time would be required to login with a Facebook account, it was not a popular decision. Meta reversed that decision Thursday. CEO Mark Zuckerberg said in a Facebook post, "You won't need a Facebook account.
Martech
JULY 7, 2022
Marketing is undergoing a monumental shift as third-party cookies are phased out, and the spicket on mobile data is down to a trickle. For most marketers, this ever-changing privacy and identity landscape is leading to seismic shifts in how marketers look at attribution and measurement. Fortunately, technology companies are investing heavily in alternate identity solutions to be the backbone of future attribution and measurement platforms.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 7, 2022
When being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG), it’s important to remember that web accessibility can enhance search engine optimization. Join a panel of agency, compliance and disability leaders to hear more about how web accessibility can work for your agency and your clients.
Adweek
JULY 7, 2022
Twitter may be a cultural touchstone, but it's long trailed other social platforms in terms of ad dollars. Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and.
Marketing Dive
JULY 7, 2022
The feature rollouts follow the appointment of a new CEO and the acquisition of an AI shopping platform.
Adweek
JULY 7, 2022
After years of ongoing court battles, the Irish Data Protection Commission (DPC) sent a draft decision to its European counterparts opening a process of consultation that it will block Facebook-owner Meta from sending people's data to the U.S. from Europe. This crackdown by DPC means Europeans may see Meta's services like Facebook and Instagram shut.
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Marketing Dive
JULY 7, 2022
Remembering passwords may be a thing of the past as Apple rolls out passkeys, but interest in biometrics reaches beyond authentication.
Adweek
JULY 7, 2022
Women's soccer has been overshadowed by the men's game for decades. But this is slowly changing, as seen in a new Nike ad in which the women's game takes center stage. Nike's campaign for the UEFA Women's Euro 2022, which started on July 6, celebrates the players leading the charge today, while also elevating the.
Martech Series
JULY 7, 2022
CMS vendor Umbraco and co-sponsors Marcel Digital, Marathon Consulting and Definition 6 solicit experts in digital transformation to share insights on building an agile and composable digital experience platform (DXP). Web agency owners and other business executives can learn the latest strategies to drive digital transformation and deliver superior customer experiences at the Umbraco US Summit September 29 in Charlotte.
Adweek
JULY 7, 2022
With leisure travel returning to pre-pandemic levels and travelers experiencing some headaches as a result, the industry is calling in reinforcements to smooth out the turbulence. Earlier this week, Natalie Wills announced that she'd joined Booking.com as its vp of brand. A veteran executive who's spent more than 15 years handling brand strategy, marketing and.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
JULY 7, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Camp Data Lake appeared first on AdExchanger.
Adweek
JULY 7, 2022
Within the advertising and marketing spaces, diversity attracts increasing attention. In fact, when there are practices that negatively impact people from underrepresented backgrounds, the calls for adding "diversity" become amplified. But we can't consider issues of representation without exploring power imbalances. According to a November 2021 report, marketing is more ethnically diverse than ever at.
Marketing Dive
JULY 7, 2022
Among the restrictions in the new laws, marketers must seek people’s consent to use personal data for ad targeting.
Adweek
JULY 7, 2022
Gymshark, a British fitness and apparel brand with a robust social media presence, is celebrating LGBTQ+ communities beyond Pride month with a new campaign focused on their unique journeys with identity, love, struggle, successes and progress. To inspire and educate the upcoming generation of LGBTQ+ athletes looking to break into the space, Gymshark launched "Pride.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JULY 7, 2022
Pinterest announced a suite of new shopper marketing features on Thursday. Commerce marketing and creator monetization tools are Pinterest’s two main priorities right now, Jeremy King, the company’s SVP and head of engineering, told AdExchanger. King, who is also the former CTO of Walmart’s ecommerce business – he joined Pinterest in 2019 – said that the convergence.
Adweek
JULY 7, 2022
Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader's Digest and Taste of Home, has grown ad revenue thanks to investments in first-party data. Now, it's using first-party data to increase deal size, win more pitches and move brands from relying on third-party data to using.
Marketing Dive
JULY 7, 2022
The ice cream brand hits on several marketing trends through its partnership with luxury fashion designer Iris van Herpen.
Adweek
JULY 7, 2022
Full "Disclosure": Andie's new swim collection might be a "Ghost" by the time you read this. That's because the DTC swimwear brand's latest collaboration is with the actor, producer, best-selling author, songwriter and women's rights advocate Demi Moore. The trailblazing multihyphenate's limited-edition line comprises 10 styles inspired by Moore's personal collection of vintage swimsuits.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
JULY 7, 2022
Will guide organization on its mission to bring humanity back to the workplace and help grow the global brand. Workhuman, the company revolutionizing the way employees celebrate, connect with, and appreciate each other in the workplace, has announced that it has welcomed Tom Libretto, veteran technology marketing executive, as Chief Marketing Officer (CMO), based out of Workhuman’s Framingham headquarters.
Adweek
JULY 7, 2022
Procter & Gamble's chief brand officer Marc Pritchard said it best: It's time to "double down." That sentiment may feel counterintuitive right about now. Indeed, as we head into the back half of this year, there seems to be little doubt that the advertising industry, along the rest of the U.S. economy, is bracing for.
Martech
JULY 7, 2022
There’s far more than tech to martech. That may seem counterintuitive, but the longer I work in this field, the more I realize it’s true. Especially when it comes to implementations and integrations. While there’s always the risk of technical problems, people-related issues can wreak as much havoc, if not more. Let’s examine some of those. 1: Time passes slowly.
Adweek
JULY 7, 2022
Newly named Pinterest CEO Bill Ready boasts an extensive background in commerce and payments from previous roles at Google, PayPal, Braintree and Venmo, so it should come as no surprise that the company's first major feature reveal under his watch is centered on shopping. Pinterest introduced four shopping-related updates Thursday: the Pinterest API (application-programming interface).
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JULY 7, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Positive Influence Recession-wary brands are redirecting ad spend away from Google Search and Facebook and toward influencer marketing, Marketing Brew reports. Influencer marketing is more effective than other media channels right now, according to Junior Pence, CMO of Peace Out, a skincare brand.
Adweek
JULY 7, 2022
YouTube noted the increasing interplay between short-form and long-form content on its platform when it released its latest Culture & Trends Report at Cannes Lions last month, and that interplay shows no signs of slowing. The Google-owned video site said Thursday that YouTube Shorts containing content that was sampled from long-form videos generated more than.
AdExchanger
JULY 7, 2022
An interview withRagy ThomasCEO & FounderWhen customer experience software company Sprinklr went public in June of last year, it joined a veritable stampede of ad tech companies that hit the public market in 2021. In no particular order, DoubleVerify, Integral Ad Science, AppLovin, ironSource, Viant, Innovid, Outbrain, Taboola, AdTheorent, Zeta Global and AcuityAds all got.
Adweek
JULY 7, 2022
Grey Group global creative chairman John Patroulis is leaving the agency following a two-month leave of absence. His departure from Grey comes several weeks after Michael Houston, the former global CEO of the agency, moved roles within WPP to be the first U.S. president of the holding company. Patroulis took a leave of absence at.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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