Adweek
JUNE 6, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Retail News Walmart Taps Walton Goggins to Prove It Sells More Than You Think From dentures to saunas, the retail giant flexes its growing product marketplace Walmart By Lauren Johnson --> You know you can buy groceries and soap at Walmart, but what about saunas, dentures, and dancing shoes?
Martech
JUNE 6, 2025
Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. Today’s buyers are self-directed, signals-led and heavily influenced by AI-powered personalization and expert-driven thought leadership. Many of my clients are in the early stages of building AI into their revenue motions. My role is often to help them define the roadmap and build the strategy and motions to make it real.
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Adweek
JUNE 6, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Netflix Canal+, Netflix Extend Strategic Partnership to Africa The French media conglomorate is strengthening its grip on the continent Canal+ is establishing its presence in eastern and southern Africa. Canal+, Netflix By Mark Mwachiro --> A total of 24 French-speaking African countries will be able to access Netflix through their pay TV subscription services as part of a strategic distribution agreement between the st
Basis
JUNE 6, 2025
Since ChatGPT’s public debut just a few years ago, generative AI has quickly gained traction as a transformative force both within advertising and beyond. Brands and agencies have embraced the technology with enthusiasm, using it to drive efficiency, reduce redundant and manual tasks, and unlock creativity. In fact, more than 90% of industry professionals say they use gen AI in their work monthly and more than 70% say they use it every week.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 6, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Partner Content Commerce Unleashed: Powered by Creators, Fueled by Data Inmar’s data-first approach brings retail logic to creator strategy and campaign goals PuppySphere founder Francesca Alba and friend Ivan Piedra By Adweek Staff --> Inmar Intelligence is pioneering deep data analysis as a way to develop authentic partnerships between creators and brands.
Marketing Dive
JUNE 6, 2025
Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston Consulting Group’s research.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
JUNE 6, 2025
As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. Brands are scaling back on Pride initiatives This year, LGBTQ+ creators are experiencing a significant decline in brand partnerships and sponsorships during Pride Month, traditionally a peak period for such collaborations.
Adweek
JUNE 6, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ratings Streaming Ratings, Week of May 5: Four Seasons Dethrones You The series continues to attract more adults in the 18-34 demo The Four Seasons adds some seasoning to Nielsen charts. Courtesy of Netflix By Mark Mwachiro --> Netflix continued its dominant streak at the top of Nielsen’s Top 10 Overall Streaming chart as the dramedy series Four Seasons broke You’s stranglehold to claim first place for the first w
Martech
JUNE 6, 2025
Over the course of my career, I’ve worked with hundreds of teams using CRMs, and I’d sum up the experience like this: technology moves fast. Humans? Not so much. We’re busy, messy, skeptical creatures of habit. Marry that with today’s constant change, and you’ve got a perfect storm for adoption issues, where tools are purchased with good intentions but struggle to reach full potential.
Adweek
JUNE 6, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights U.S. Ad Agency Employment Dips As Overall Job Market Grows Agency employment is down nearly 4% from its peak two years ago DNY59/Getty Images By Paul Hiebert --> While the U.S. economy continues to create more jobs, roles at the nation’s advertising agencies are disappearing.
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Playwire
JUNE 6, 2025
Key Points AI-Powered Creator Marketplaces Go Beyond Discovery These platforms use machine learning, natural language processing, and behavioral analysis to match brands with creators based on values, content, and audience intent—not just follower counts or demographics. Mid-Tier Creators Deliver Superior ROI Creators with 1,000–50,000 followers often produce 3–5X more engagement and greater authenticity, making them ideal for scalable campaigns.
Adweek
JUNE 6, 2025
At ADWEEK’s 2025 Social Media Week conference in May, Pearpop founder and CEO Cole Mason and investor Alexis Ohanian sat down with ADWEEK’s chief content officer, Zoe Ruderman, to discuss their business philosophy, which starts with the idea that everyone is a creator.
Ad Badger
JUNE 6, 2025
SUBSCRIBE In this solo episode, Michael kicks back by the river in Texas and reflects. Read More The post The One Activity That Will Fix Your ACOS in 2025 [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
JUNE 6, 2025
At ADWEEK’s 2025 Social Media Week in May, Kristen Navarro, the director of customer success at MNTN, sat down with Annie Waskover, an svp of accounts at digital tech ad agency Maison MRKT, to talk about how CTV and social media can work together to supercharge a brand’s awareness in the eyes of consumers.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Playwire
JUNE 6, 2025
Key Points AI-Enhanced Targeting : Modern AI influencer marketing campaigns leverage real-time analytics, sentiment analysis, and audience behavior tracking to optimize brand partnerships beyond traditional approaches Multi-Platform Integration : Top gaming influencers like MrBeast, Pokimane, and Ninja demonstrate how AI tools can enhance cross-platform storytelling and audience engagement measurement Authentic Brand Integration : AI technologies enable more natural product placements by analyzi
Adweek
JUNE 6, 2025
For brands wanting to reach consumers with influencer-driven marketing campaigns, YouTube, celebrating its 20th anniversary this year, may be one of the oldest social media sites, but it’s still one of the best.
Marketing Dive
JUNE 6, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Adweek
JUNE 6, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Networks Ticker: ESPNs New York Shows Are on the Move Plus, GMA shares a new promo campaign Courtesy ESPN By Mark Mwachiro --> Top of the Ticker: ESPN is joining Good Morning America and ABC News’ other programming at Disney’s 7 Hudson Square HQ in Manhattan. The Disney-owned sports network is moving its New York-based shows from their perch at Seaport Studios, where they’ve been since 2018.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JUNE 6, 2025
This ad from Apple won the US AICP (Association if Independent Commercial Producers) top award, directed by Ivan Zacharias of Smuggler. ‘Flock’ is a prescient contemporary spin on Alfred Hitchcock’s The Birds, purporting to demonstrate that we’re watched everywhere apart from when we’re wisely sticking to iPhones. Privacy is a growing issue although Big Tech … The post Apple wins prize for privacy ad first appeared on More About Advertising.
OpenX
JUNE 6, 2025
While low opt-out rates are often interpreted as a sign of confusion or apathy in consumers, new insights suggest otherwise. In fact, at least one-third of consumers understand opt-outs well enough to protect their personal information when it matters most — especially in sensitive areas like health data. As more than 18 state privacy laws take effect by 2026, understanding opt-outs is critical.
More About Advertising
JUNE 6, 2025
Great design doesn’t need loads of context to be understood, it has an element of being self explanatory. And I think that applies to campaigns that shine at Cannes, or at least in the work I think will do well this year: great ideas that really make sense – and make you want to watch. … The post Wolf Olins’ Wayne Deakin: My Top Tips for Cannes first appeared on More About Advertising.
Exchange Wire
JUNE 6, 2025
This week, the tech world felt the heat from all sides: courtrooms, regulators, and content creators. In today’s Madtech Daily, we cover the projected surge in AI-driven search ad spend, Apple's failure to stall App Store shake up , and [.] The post The Stack: Big Tech at Legal and AI Crossroads appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
JUNE 6, 2025
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “The Human Marketers Report” from Magnolia and EM Marketing. Click to enlarge. “The Human Marketers Report” from Magnolia and EM Marketing asked marketers which activities are most impactful in converting visitors into prospects.
More About Advertising
JUNE 6, 2025
As AI invades creative (along with everything else, Meta is promising a cradle to grave AI product next year) cool, classy ads that don’t rely on endless CGI (early AI) cuts will become even thinner on the ground. So Homeground’s new effort for Beats by Dre featuring Cole (‘Cold’) Palmer gliding across the ice is … The post MAA Ad of the Week: Beats by Dre from Homeground first appeared on More About Advertising.
Martech
JUNE 6, 2025
The announcement on Wednesday that HubSpot built a deep research connector to ChatGPT generated a lot of excitement among HubSpot users and martech observers, but there is some cause for concern around data security. A number of online voices are claiming this is a paradigm shift for SaaS applications and AI. But opening access to customer data to any technology can be a little scary.
More About Advertising
JUNE 6, 2025
Sure that somebody somewhere is writing a PHD on David Beckham and why no brand likes to be without one. Now Dave is fronting Nespresso on social media, produced by his own outfit Studio 99. Dave, of course, does a fair amount of imbibing. He’s been pouring Stella Artois for his mates in a recent … The post Now Beckham is playing for Nespresso first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
VideoWeek
JUNE 6, 2025
The introduction of live sport into programmatic marketplaces is adding valuable inventory, but also presents considerable challenges. And while there are technical hurdles to be resolved on both the buy- and sell-side, Tom Page, Sales Director at Publica, says it’s “heartening” to see SSPs and DSPs evolving their strategies to meet that challenge.
More About Advertising
JUNE 6, 2025
Days after the release of a special edition fork, KFC has now cooked up a fashion collab with streetwear brand Aries. The “Gravy Drip” collection is another absurdist instalment in the KFC/Mother story. It’s a limited edition clothes collection, shot in Renaissance splendour by fashion photographer (Chloé, Miu Miu etc) Douglas Irvine.
Seth Godin
JUNE 6, 2025
Building a bridge is far more difficult than maintaining one. While it’s tempting to imagine that we’re always racing forward, it’s far more likely we’ll benefit from traveling over this bridge again one day soon.
Exchange Wire
JUNE 6, 2025
PubMatic, una empresa tecnológica independiente que está dando forma al futuro de la cadena de suministro de la publicidad digital, ha anunciado hoy la ampliación de su colaboración con Trainline. Esta asociación integra capacidades tanto onsite como offsite, lo que [.] The post Trainline aprovecha la tecnología de Commerce de PubMatic para escalar su publicidad programática en Europa appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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