Adweek
SEPTEMBER 28, 2022
Earlier this year, M&M's updated its cast of candy characters to better fit with the times. The brand stopped using the prefixes "Mr." and "Ms." to place more focus on the mascots' unique traits, instead of their gender. Green traded in knee-high boots for casual sneakers. Brown transitioned from high stilettos to low block heels.
Marketing Dive
SEPTEMBER 28, 2022
Meant to invoke nostalgia, the menu bundles come with unique art and collectible figurines as the chain tries to align with pop culture tastemakers.
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Adweek
SEPTEMBER 28, 2022
Linear TV's ongoing declines aren't breaking news. In July, streaming surpassed all other TV usage categories for the first time ever, according to Nielsen's monthly total TV and streaming snapshot, The Gauge. For the month, a record 34.8% of all television viewing was done via streaming, 34.4% came via cable and broadcast was a distant.
AdExchanger
SEPTEMBER 28, 2022
The US data privacy landscape is chaotic. The future of the recently proposed American Data Privacy and Protection Act is now decidedly up in the air, and states are passing their own privacy laws in the absence of a federal one, which makes compliance complicated. Federal agencies like the FTC are also trying to fill the data privacy rulemaking void.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 28, 2022
In this week's episode of Brave Commerce, Kalen Thornton, chief marketing officer of Gatorade at PepsiCo, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing and product innovation. Thornton begins by explaining his atypical career, being a professional athlete and finance professional, and then applying those skills to his current work in marketing.
Marketing Dive
SEPTEMBER 28, 2022
The Mars brand is extending its crew of characters for the first time in a decade as part of a controversial refresh that drove impressions and consumer sentiment.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 28, 2022
It was supposed to be a public service announcement, promoting an app to discourage binge drinking on campus. It helped college students who drank too much to cut back. It also encouraged a subset of college students to drink more. So what went wrong? To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad.
Adweek
SEPTEMBER 28, 2022
To highlight the importance of listening--be that to others, music or the world around you--audio streaming platform Spotify has released its first brand campaign in France. Featuring the tagline "?couter, ?a change tout," which translates as "Listen, it changes everything," the campaign film celebrates the connections made through sound. Created by Paris-based agency Marcel and.
More About Advertising
SEPTEMBER 28, 2022
One of the newer frustrations of modern life is subscription everything, especially TV streaming channels. As a long-suffering Virgin customer I can’t get Sky Atlantic (if anyone knows how to, let me know.) Not that I miss ‘Game of Thrones’ (CGI is so last year) but I do miss ‘Succession.’ Even more frustrating is ‘Slow.
Adweek
SEPTEMBER 28, 2022
For the Latinx community, the ad industry is still unwelcoming. Just 8.9% percent of ANA members are Hispanic, whereas Hispanics comprise 23% of the U.S. population, according to the organization's 2021 advertising and marketing industry diversity report. The problem doesn't start and stop at hiring. Agencies struggle to retain people of color, who switch roles.
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VideoWeek
SEPTEMBER 28, 2022
This summer Netflix wasn’t just breaking its own records with Stranger Things and setting the advertising industry abuzz with moves towards an AVOD tier; it also reached the threshold of 30 percent European content in the majority of its relevant markets, as mandated by regulatory quotas. But the reasons for this local push go beyond legislative requirements and into the realm of autonomous business strategy.
Adweek
SEPTEMBER 28, 2022
The first results from Google's solution to prevent third-party browser tracking have arrived. Currently, three companies on the buy side--Google, Criteo and RTB House--are testing Fledge, an acronym for "first locally executed decision over groups experiment." RTB House, in collaboration with 17 publishers including Caf? Media, ran Fledge testing from early April to Sept. 15.
AdExchanger
SEPTEMBER 28, 2022
Sponsored post byMike PeraltaVP and GM T-Mobile Advertising SolutionsSPONSORED BY:Mobile phones have come to play a large role in today’s commerce landscape, driven in part by consumers being confined to their homes for much of the past few years. In fact, 90% of adults in the US are shopping with their smartphones. Additionally, shifts in. Continue reading » The post M-Commerce Trends And App Insights To Inform Your Next Marketing Campaign appeared first on AdExchanger.
Adweek
SEPTEMBER 28, 2022
Buenos Aires native and executive creative director at We Believers, Santiago Luna Lupo, is careful to give credit where it's due. When asked how he got into advertising, he explained that it was in no small part due to the guidance of a mentor while studying at Buenos Aires University. "I still remember that day.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
SEPTEMBER 28, 2022
As technology and industry self-regulation converge to make supply and demand path optimization more seamless and efficient, we need a better name to describe optimization across the advertising ecosystem, writes Stephen Johnston, CTO of PubWise. "I’d like to submit for your consideration a new term: advertising logistics.". The post Introducing Advertising Logistics – A New Approach For A More Observable Programmatic Ecosystem appeared first on AdExchanger.
Adweek
SEPTEMBER 28, 2022
We'll be updating the latest campaigns released from brands to somehow capitalize on the attention that the world's largest soccer event can garner internationally, including official partners such as Budweiser, Adidas, Coca-Cola and Hyundai as they are released. The 2022 FIFA World Cup will offer up something different. The four-week tournament will be held during.
AdExchanger
SEPTEMBER 28, 2022
Bill MichelsGeneral Manager, Retail MediaBill Michels knows programmatic data. For the past couple years, he’s led The Trade Desk’s entire product group. At Yahoo search in the mid-naughts, he was senior director of product management. He followed that up with a stint as COO of the location data company Factual and then was chief data. Continue reading » The post Programmatic Vet Bill Michels Joins Moloco, Since Retail Media Is The New Hotness appeared first on AdExchanger.
Adweek
SEPTEMBER 28, 2022
Though many people missed restaurants during the pandemic, there are some aspects of eating at home that dining out just can't replace. Lounging on the couch while watching TV and chowing down on a burger, for instance. Or standing up at the kitchen counter, wearing only a T-shirt and underwear, while digging into a bucket.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
SEPTEMBER 28, 2022
We do try to bring you some light as well as shade on MAA but it’s proving tricky this morning. So far we’ve had the war in Ukraine and a reminder to the world’s leaders that they’ve forgotten to do what they promised to do to improve the place. All this amid the UK’s worst. The post Now the good news – BMB tells it straight for Breast Cancer Now first appeared on More About Advertising.
Adweek
SEPTEMBER 28, 2022
AMC Networks tapped media company Known as its agency of record for all its networks and streaming services. That includes a brand refresh of the company's streaming service, AMC+. While the logo stays the same, the streamer has a new tagline: above and beyond. "I came in basically four months ago, and one of the.
AdExchanger
SEPTEMBER 28, 2022
A podcast interview withBrian O'KelleyCEO & Co-FounderBrian O’Kelley will be speaking at AdExchanger’s Programmatic IO conference on October 17-18 in New York City. Click here to register. Brian O’Kelley has been referred to as the “godfather of ad tech” for his role as CTO of Right Media (before it sold to Yahoo) and as founder. Continue reading » The post Episode 300: Scoping The Ad Tech Ecosystem, With Brian O’Kelley appeared first on AdExchanger.
Adweek
SEPTEMBER 28, 2022
Meta began testing new ways for people to switch between their Facebook and Instagram accounts or create new ones. Users who have added their accounts on both platforms to Accounts Center will be able to easily switch between Facebook and Instagram, and people can see both profiles in a single place. Notifications will be displayed.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
SEPTEMBER 28, 2022
Here are the four major developments in the industry in 2022. The gambling industry is gradually becoming one of the world’s biggest, and like most big industries, it’s constantly evolving and undergoing massive changes. The pandemic led to a massive boom in the industry. People were stuck at home with nothing to do, so most. The post Four major developments the gambling industry has witnessed in 2022 first appeared on More About Advertising.
Adweek
SEPTEMBER 28, 2022
For better or for worse, the world of brand communications shapes the way we think about the world. And when it comes to climate change, the industry has a rather spotty track record. Major oil companies learned about what extracting and burning their products was doing to the environment more than 40 years ago. With.
Martech
SEPTEMBER 28, 2022
Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? Email marketing can be an exciting channel because it drives a lot of revenue for your business. Research shows that you can expect a 42X ROI when you invest in email marketing. So, let’s go over a few ways you can supercharge your email marketing and make it exciting again.
Adweek
SEPTEMBER 28, 2022
Mailchimp's mission and vision is to empower the underdog, which requires some unconventional thinking. In the latest episode of The Speed of Culture podcast, Intuit Mailchimp CMO Michelle Taite joins Suzy founder and CEO Matt Britton to discuss what makes Intuit MailChimp unique, how to create a fantastic brand experience, and how to build an.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
SEPTEMBER 28, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podded Plants Podcasters have a new trick for juicing downloads, Bloomberg reports. The idea is to serve mobile in-game reward ads that players click to collect some virtual loot. In exchange, the user downloads a podcast episode in the background. It’s a win-win-win for.
Adweek
SEPTEMBER 28, 2022
Agency network Dentsu has named Madeleine Fashion Group's chief executive Karin Zimmermann as its new CEO for the German and DACH (Germany, Austria and Switzerland) markets, succeeding Ulrike Handel who left Dentsu International. Zimmermann, who will take on the role from January 2023, will join the EMEA Executive Team as well as the Board of.
Martech
SEPTEMBER 28, 2022
Marketo introduced productivity, user experience and permission control features last month. Here’s the TL;DR. Details on each are below. Marketo introduced: A new solution for preventing bots from form stuffing and other nefarious activities. It’s called on Google to help. A forms permissions capability aimed at ensuring forms are properly reviewed and limiting who has permission to publishing/updating.
Adweek
SEPTEMBER 28, 2022
Meta detailed several updates to its Call Ads for Messenger, which enable brands to instantly connect with customers via a Call Now button in their ads on the platform. The company said in a blog post that it is testing a feature that lets businesses give customers the option to request a callback if their.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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