Adweek
SEPTEMBER 14, 2022
Take a closer look at the performance marketing industry and you'll notice everyone trying to catch the next consumer headwind and ride every percentage uptick as long as possible. We're constantly riding a wave of data--response rates, conversion rates, abandon rates--all in the name of better ROI. Lately, we've seen a shift away from paid.
Martech
SEPTEMBER 14, 2022
Marketers use any number of data points to inform the recommendations they make to customers. But do they really know the causes behind why customers prefer one product or message over another? One way to find out is using AI to analyze more data from the entire customer journey, instead of depending on limited results from specific A/B tests. Read next: Marketing analytics: What it is and why marketers should care.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
SEPTEMBER 14, 2022
A decade ago, Miami was barely a blip on the creative agency map. The OG shop was Crispin Porter + Bogusky, a wildly creative agency that had its HQ in the city starting in 1988 and running through 2001 when it moved to LA and later Boulder. The agency was on top of the world.
Martech
SEPTEMBER 14, 2022
Marketing faces headwinds from fragmented privacy legislation and the inconsistent phase-out of third-party cookies, according to an IAB report about privacy and addressability for the digital ad industry released today. “While Google’s decision to postpone the depreciation of third-party cookies until 2024 may feel like a reprieve, the industry is far from off the hook,” said IAB CEO David Cohen in a statement.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 14, 2022
The battle to lock down regular subscribers is leading streaming giants to look beyond content and incentivize users with additional perks. At the end of August, Disney+ confirmed it was mulling over the prospect of a membership program, with senior executive vice president Kristina Schake telling WSJ it was "one of the exciting ideas" being.
Ad Monsters
SEPTEMBER 14, 2022
As the end of the third-party cookie nears, solutions built on first-party data are emerging as the bridge that connects advertisers and publishers. This means the inputs used today for programmatic decisions are changing, and during this transition, logged-in media that swims in identity and first-party data will rise to the fore. Direct-sold deals will be a salve for publishers in the interim between today and the complete deprecation of third-party cookies.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 14, 2022
Merkle’s retail and consumer goods group has become a testbed for multiple other verticals. That isn’t surprising. Although people tend to think of retail advertising from the perspective of grocery store chains and major CPG brands (Walmart, Target, Kroger and the brands they carry), these days the “retail media” category includes a host of new. Continue reading » The post Merkle Is Riding The Retail Media Network Craze (With It’s Eye On The Next Big Thing) appeared first on AdExchanger.
Adweek
SEPTEMBER 14, 2022
NBC's reboot of Quantum Leap premieres Monday. Sept. 19, at 10 p.m. ET, and the network turned to YouTube to drum up interest in the series. A video ad sequencing campaign on the Google-owned video site will take viewers on an immersive adventure with lead character Dr. Ben Song, played by Raymond Lee, starting Wednesday.
Martech
SEPTEMBER 14, 2022
Let’s be honest: We are the luckiest generation of marketers. Technology has become so deeply integrated into our world, and consumers are more willing to share their data. It’s never been a better time to reform and capitalize on the digital experience. Leveraging consumer data is one thing. Getting to know consumers in the right, authentic ways takes an entirely different strategy that requires time and significant effort.
Adweek
SEPTEMBER 14, 2022
The news and pop culture publisher Vice Media Group, which operates titles including Vice, Refinery29 and i-D, has hired Geoff Schiller as its executive vice president of commercial and sales strategy. Schiller started the newly created role on Monday, Sept. 12, Adweek has learned.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
SEPTEMBER 14, 2022
At the Next TV Summit in New York City, legacy TV companies and the technology providers that serve them pushed back against an early eulogy for broadcast television. As old players reinvent themselves and new ones join the scene, TV distribution is coming full circle — broadcasters are focused on getting their network signals to stream on mobile devices and connected TV (CTV).
Adweek
SEPTEMBER 14, 2022
Move over Gwen Stefani--there's a new "fashion icon" in the household. Lands' End and its AOR VaynerMedia announced that Blake Shelton--yes, that Blake Shelton--has launched a new collection with the retailer and an accompanying campaign aptly titled "When You Know." In the spot--which will run on CTV and across YouTube, Facebook, Twitter, Instagram and TikTok--the.
Marketing Dive
SEPTEMBER 14, 2022
The brands will offer fans exclusive content, perks and prizes during pre-game and in-game activations when programming debuts on Sept. 15.
Adweek
SEPTEMBER 14, 2022
For decades, road safety campaigns around the world have employed a wide range of techniques to persuade people to be more conscious drivers. They've pulled at the heartstrings, instilled fear and used shock tactics. But speeding remains an issue in many countries, including Belgium, where it is the leading cause of car crashes. One-third of.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
SEPTEMBER 14, 2022
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. This webinar covers the eight most common email marketing pitfalls, including deliverability, subject lines, design and more, to help you understand how to avoid or fix them. .
Adweek
SEPTEMBER 14, 2022
Marketers seeking better customer data sometimes tap into shopper intelligence firms like Catalina--a company that knows where most people in the U.S. spend their money. Now, Horizon Media is partnering with the firm to give its clients more insight into what consumers buy. Catalina's first direct agency partnership signals that media industry players--not just brand.
Marketing Dive
SEPTEMBER 14, 2022
A format that boosts products to the top of search results is becoming widely available, while Walmart is trying to “reduce the guesswork” for brands.
Adweek
SEPTEMBER 14, 2022
In this special episode of CMO Moves, Antonio Lucio (AMA Marketing Hall of fame inductee and host of Adweek's Home / Work podcast), Juliette Morris (CEO of Adweek), Ann Marinovich (CCO of Adweek), and Jenny Rooney (Adweek's new Chief Experience Officer) sit down to discuss giving back to the community and the ways the industry.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
SEPTEMBER 14, 2022
B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. That’s the main takeaway from the “2022 Software Buyer Behavior Report” from G2, the peer-to-peer technology review site. The survey of more than 1,000 B2B buyers, around the globe, also showed that software spending was likely to increase, or at least not decrease, in 202
Adweek
SEPTEMBER 14, 2022
When it comes to running errands, having to make multiple stops can be frustrating. We have apps to order last-minute items for hosting a taco night, but what about getting screws to fix a chair that broke while setting up? Do you have to go in person to a hardware store? Not anymore. Instacart has.
Martech
SEPTEMBER 14, 2022
ActionIQ, the CDP and CX solutions provider, has announced HybridCompute, a new feature of its InfiniteCompute technology. InfiniteCompute enables the processing of data at, in principle, unlimited scale. HybridCompute will allow the querying of data across multiple systems, including enterprise data lakes, rather than just data uploaded to InfiniteCompute.
Adweek
SEPTEMBER 14, 2022
With a career that has included stops at Madewell, J. Crew, Victoria's Secret and Talbot's, Laura Willensky saw post-pandemic travel as just the challenge she needed. "I was very optimistic that there would be a recovery, and that this would be an interesting time to drive that forward," said Willensky, now 18 months into her.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Monsters
SEPTEMBER 14, 2022
Every industry is feeling the results of inflation, and many speculate the thought of a potential recession happening sooner than later. A recent Digiday study points out that 67% of publishers foresee a recession within the next six months, which casts a dark cloud over those seeking new revenue streams. Many are scrambling to figure out how they will stay afloat during such wavering times.
Adweek
SEPTEMBER 14, 2022
Miami is a vibrant city, with Art Deco buildings, a colorful arts and music scene, Michelin-starred restaurants and one of the most diverse populations of any major metropolitan area. With Brandweek taking over Miami for the week, Adweek is giving those who visit, do business and may eventually see themselves as part of the agency.
Exchange Wire
SEPTEMBER 14, 2022
In today's ExchangeWire news digest: Twitter is “misleading” the public on security, according to whistleblower; Hong Kong Exchanges & Clearing Ltd contemplates lowering the IPO threshold for hard tech firms; and tech companies urge US congress to vote on antitrust [.]. The post Whistleblower Says Twitter is “Misleading” The Public on Security; Hong Kong Considers Lowering Hard Tech IPO Threshold appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 14, 2022
Class is almost back in session at Abbott Elementary. The hit comedy will make its Season 2 debut on ABC Sept. 21. Ahead of the premiere, the cast, including creator and star Quinta Brunson, participated in a Television Critics Association virtual panel. In addition to previewing the challenges for the new season, the group also.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
SEPTEMBER 14, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Winning The News But Losing The War Twitter trails Snapchat, Pinterest and LinkedIn when it comes to active users. (And it’s not even worth comparing the size of Twitter’s user base to YouTube, Facebook, Instagram or TikTok.) But there is one category in. Continue reading » The post Twitter’s Strength In Publishing May Be A Weakness; Creators Will Inherit The Earth appeared first on AdExchanger.
Adweek
SEPTEMBER 14, 2022
With a war going on in Europe, a cost-of-living crisis and the change in Monarchy in the U.K., little is clear for the future right now apart from mobile network giffgaff's prices remaining the same until the end of 2023, its new campaign promises. As part of a 360-campaign developed by creative agency Neverland, the.
VideoWeek
SEPTEMBER 14, 2022
VideoWeek is proud to announce that our new guide, The Future of Measurement Guide 2022 , is now available to download. The future of measurement has never looked more exciting, or more uncertain. Long standing TV trading currencies are adapting to the growth of connected TV, while a host of challengers offer their own measurement tools which stretch beyond the basic GRP.
Adweek
SEPTEMBER 14, 2022
Sweaters are emerging from closets, students are going back to school, banner ads are changing into various shades of pumpkin spice and the 2022 NFL season is underway. Pepsi's football-themed marketing has also kicked off with new commercials and contests and more to come later this fall. "Pepsi and football have been synonymous for years,".
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
317 
Let's personalize your content