Adweek
OCTOBER 18, 2022
A secret ingredient to better marketing that I've only just rediscovered: a good vacation. Sure, a vacation helps beat burnout, reduce stress and increase motivation levels. You've probably heard of that already. But the most underrated benefit? You start experiencing marketing from a customer's lens with a work-free brain. This is what happened as I.
Martech
OCTOBER 18, 2022
Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Image: DPAA. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech partners and creators and also rolling out their own NFT. Leading the effort is Erika Wykes-Sneyd, who spoke about the brand’s journey at the recent DPAA Global Summit.
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Adweek
OCTOBER 18, 2022
Japan-based news aggregator SmartNews is launching a U.S. ads business Tuesday. The company was founded in 2012 in Japan and came to the U.S. in 2014, but has only monetized via ad networks and open exchange programmatic up until now. Now, armed with 10 million monthly active users in the U.S., the company is building.
AdExchanger
OCTOBER 18, 2022
TV ad measurement is in the midst of an overhaul from panel-based ratings to audience-based impressions. And there has been positive progress. But that doesn’t mean the current state of. Continue reading » The post Prog IO: TV Measurement Is Transforming – But Buyers Need More Transparency appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 18, 2022
When Jon Beebe joined Epsilon as its senior vice president of marketing and customer experience in 2020, one of the first things he said to his new boss was, "Oh my God, I wish I would have put more eggs in your basket." When Beebe was a performance marketing director at General Motors, he felt.
Marketing Dive
OCTOBER 18, 2022
The retailer is strengthening its reach into social commerce by allowing creators to set up affiliate links and access performance data.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
OCTOBER 18, 2022
At Advertising Week, executives laid out how a campaign centered on a “mind ordering” app paid off despite an average response from a general audience.
Adweek
OCTOBER 18, 2022
While most of the headlines last week about the planned $25 billion Kroger and Albertsons supermarket merger were about antitrust regulatory hurdles, us marketers were investigating it from a different angle. Namely, what would it mean for retail media? Retail media, for those who've been paying attention, is a burgeoning digital advertising medium that has.
Martech
OCTOBER 18, 2022
Digital marketing talent —especially those specializing in SEO, content, email marketing, and PPC— remains in top demand. With 92% of hiring managers reporting difficulties finding skilled talent, it’s never been a better time to be a qualified job seeker. If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered.
Adweek
OCTOBER 18, 2022
Chewing gum has pretty limited use: You unwrap it, chew it, spit it out, and throw it away. (Well, except if you're MacGyver, who has been known to fix a blown fuse with a gum wrapper.) British rocker Yungblud and sugar-free 5 Gum have found a new use for spent chewing gum: jewelry. It doesn't.
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Marketing Dive
OCTOBER 18, 2022
Many consumers have altered spending habits in the wake of the reversal and many don’t trust brands on the issue, per a Mindshare/GroupM study.
Adweek
OCTOBER 18, 2022
There are significant horrors that await candyless homes on Halloween night--and no, we're not exactly talking about rambunctious kids and a bit of wayward toilet paper in trees. A new horror short film puts a hair-raising spin on trick-or-treat traditions and we're not gonna lie, it's a little creepy. But don't cover your eyes just.
Martech
OCTOBER 18, 2022
The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. That and other ways DOOH is adding to the digital media landscape were the focus of last week’s DPAA Global Summit in New York. “We doubled down on programmatic, we employed programmatic resources to move [ad] schedules easily without a lot of contracts and a lot of humans from where people were not to where they were,”
Adweek
OCTOBER 18, 2022
In the 2017 action film Wonder Woman, the leading lady of DC Comics' pantheon got quite a workout. For two-and-a-half hours, she jumped off cliffs, outran machine-gun bullets, threw a tank in the air and singlehandedly defeated a battalion of soldiers. Gee--wonder what she had for breakfast. Well, starting this week, ordinary mortals can at.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
OCTOBER 18, 2022
With new and conflicting global legislation, it seems no one can agree on the appropriate methods for data collection and the extent of data protection. In turn, data compliance has become more complex than ever before and global privacy regulations continue to evolve. Data is recognized as the most valuable resource for brands and marketers around the world.
Adweek
OCTOBER 18, 2022
Language related to inflation is becoming more frequent in reviews on business directory and crowdsourced review forum Yelp, with food businesses and restaurants taking a particularly hard hit, according to the Yelp Economic Average report for the third quarter of 2022, released Wednesday. Yelp wrote in the introduction to its report, "Local businesses and communities.
AdExchanger
OCTOBER 18, 2022
An interview withBrian GleasonCROCourting agencies is a key element of Criteo’s retail media ambitions. Which is one reason Criteo hired ad agency vet Brian Gleason as CRO in February. Getting. Continue reading » The post Why Agency Relationships Are At The Heart Of Criteo’s Retail Media Strategy appeared first on AdExchanger.
Adweek
OCTOBER 18, 2022
The U.K.'s Competition and Markets Authority (CMA) has ordered social media giant Meta to sell Giphy, having found that the deal to buy the platform "would limit choice for social media users and reduce innovation in the country's display advertising." The ruling follows the announcement in 2020 that Meta had reached a deal worth around.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
OCTOBER 18, 2022
A podcast interview withCherian ThomasHead, Marketing & Go-To-Market, Have you ever stepped into a taxi and suddenly you’re faced with Jimmy Fallon clips and random ads blaring from a tablet. Continue reading » The post Inside T-Mobile’s Plan To Rideshare Its Way Into Ad Budgets appeared first on AdExchanger.
Adweek
OCTOBER 18, 2022
British bank HSBC is the latest advertiser to have its ads spiked for "misleading" customers over green initiatives. The brand has been warned by the U.K.'s Advertising Standards Authority (ASA) after running a series of posters under the tagline "Climate Change Doesn't Do Borders." Following 45 complaints from the public, the regulator said the bank's.
AdExchanger
OCTOBER 18, 2022
Lauren FisherGM of Business Intelligence“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Lauren Fisher, GM of business. Continue reading » The post Identity Is Driving The Convergence Of Programmatic Supply And Demand appeared first on AdExchanger.
Adweek
OCTOBER 18, 2022
Ad Net Zero has added two more members to its global ranks: digital advertising tech firm PubMatic and health and hygiene product maker Reckitt. Craig Fryer, global media director for Reckitt, will chair a new working group aimed at establishing an industrywide standard for measuring and managing greenhouse emissions from media. Both announcements were made.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
OCTOBER 18, 2022
Sponsored post byAlbert NietoCo-founder and Co-CEOSeedtagSPONSORED BY:You can read hundreds of think pieces on new approaches to targeting in a cookieless world. I’m here to tell you they’re all wrong. Continue reading » The post Contextual 3.0: Why Custom AI-Powered Contextual Will Define The Future Of Targeting appeared first on AdExchanger.
Adweek
OCTOBER 18, 2022
PETA (People for the Ethical Treatment of Animals) has long been known for using shock advertising to raise awareness of animal rights. Its new campaign, however, takes a different approach--dark humor--to fight for the plight of the octopus. Octopuses are sometimes called the "Einsteins of the Sea" because they are considered the most intelligent of.
Rob Campbell
OCTOBER 18, 2022
I have an old job reference that states: “Rob is driven by hate” Amazingly, they meant it as a compliment. Despite my friend Michael believing I am incapable of such an emotion [ but then he’s a beautifully misguided German ] they’re right. OK, maybe hate is too aggressive [ damn you Michael! ] … because when I encounter something – or someone – I don’t like, I use it to push me further rather than push them down.
Adweek
OCTOBER 18, 2022
Everybody came back from their summer vacations rested, rejuvenated and ready to power through the rest of the year. Or did they? It's possible, maybe even probable, that extended family trips to jam-packed tourist spots were a hassle at best and exhausting at worst, truth be told. It's that insight that fuels a new campaign.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
OCTOBER 18, 2022
Venture capital firm BDMI, the wholly owned subsidiary of the media, services and education company Bertelsmann, has closed an investment in Book.io, the leader in NFT ebooks. Book.io is creating the new platform for digital ownership in book publishing by putting ebooks and audiobooks on the blockchain through their proprietary technology, Decentralized Encrypted Assets (DEAs).
Adweek
OCTOBER 18, 2022
If you're planning to see Lizzo on tour this week, you may spot a new, very special guest somewhere on the grounds: a story-high booty clad in Yitty shapewear. The Grammy-winning artist teamed with agency Giant Spoon for two inflatable display derri?res--one 15-footer and another standing at a modest 8 feet. Fans of Lizzo's popular.
AdExchanger
OCTOBER 18, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Drop Til You Shop Livestream shopping is a big sales channel in China, but the trend hasn’t been. Continue reading » The post Live Shopping Is Huge, But Nobody’s Buying; Will Clean Rooms Play Dirty? appeared first on AdExchanger.
Adweek
OCTOBER 18, 2022
As many brands rush to honor and celebrate U.K. Black History Month, Dove has come up with a powerful campaign: "Reclaiming School Picture Day." Research from the brand reveals that "almost half of Black or mixed race women with Afro hair have experienced race-based hair discrimination at school.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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