Adweek
JUNE 27, 2022
Goodbye to the daily croissants and cappuccinos. To the hot South of France, matched only by the Fortune 500 brands. To the parade of boats on yacht row and the promenade of brand beaches opposite the Croisette. I'm back to reality. There isn't a "chief" in my title, though I was honored to be asked.
Ad Rants
JUNE 27, 2022
Businesses throughout the world have one thing in common: customers! Businesses either deal with B2B clients or focus on clients from B2C; customers are their lifeblood. Today, competitors in the different industry sectors have grown, whereas customers have remained limited. This has increased the competitiveness of businesses to increase their market shares in their functioning industries.
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Adweek
JUNE 27, 2022
Reddit teamed up with R/GA on "Find Your People," its first-ever consumer marketing campaign on television, which debuted in Canada and the U.S.
Martech
JUNE 27, 2022
Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.” Customer expectations have never been higher.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 27, 2022
With an eye toward businesses on its platform, Instagram is testing new experiences that incorporate a full-screen feed and bring video front and center. The platform added that 90% of accounts follow at least one business, calling businesses "a huge part of the interests community on Instagram" and adding in a blog post, "We're excited.
AdExchanger
JUNE 27, 2022
Adjust and its parent company AppLovin laid off roughly 12% of their combined staff on Monday. It’s unclear which roles were affected by the cuts. The layoffs come as many tech firms announce hiring freezes, hiring slowdowns and general belt tightening against a backdrop of recession fears, economic uncertainty and public market volatility. Tesla, Netflix, Continue reading » The post Adjust And AppLovin Lay Off 12% Of Their Workforce Amid Economic Downturn appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JUNE 27, 2022
The agency holding company continues to invest in commerce, with a focus on a growing retail media network and its clean room solution.
Adweek
JUNE 27, 2022
Yelp will close what it called its three most consistently underutilized offices July 29--Chicago, New York and Washington, D.C.--along with reducing its footprint at its facility in Phoenix. Co-founder and CEO Jeremy Stoppelman explained in a blog post that since the company began reopening its offices nine months ago, with a remote-first approach, roughly 1%.
Martech
JUNE 27, 2022
Ads are coming to Netflix, and Google and NBCUniversal are fighting for the lucrative right to provide them. Why it’s happening. Until recently Netflix’s position as the dominant streaming service allowed it grow revenue without advertising. A subscription price increase earlier this year led to a loss of about 200,000 subscribers. The first loss in more than a decade.
Adweek
JUNE 27, 2022
When Taleah Mona-Lusky got sober, she was told by people in both her professional and personal circles that she should also leave her career in advertising behind. In an industry that celebrates winning a new client with rounds of shots and encourages drinking as a bonding activity, it was difficult for them to understand how.
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AdExchanger
JUNE 27, 2022
Ad agencies are understaffed and their clients – small businesses in particular – often don’t have the time or the technical background to sift through reams of campaign data. And so, increasingly, they’re turning to automation to cut down on the more tedious and time-consuming aspects of account management. Tag, an independent agency based in. Continue reading » The post How One Indie Agency Is Using Automation To Avoid The Pain Of Manual Reporting appeared first on AdExchanger.
Adweek
JUNE 27, 2022
American Eagle Outfitters is taking its physical products to the virtual world through a newly launched NFT store. The retailer is offering eight digital T-shirts and hoodies created by a group of NFT designers, including Little Lemon Friends, Starcatchers and WonderPals. The release comes as merchants experiment with new ways of blending virtual and physical.
AdExchanger
JUNE 27, 2022
St. Clair McLeanVP of Infrastructure and Security“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by St. Clair McLean, VP of infrastructure and security at Alliant. With more eyes on consumer privacy than ever before, data clean rooms have become.
Adweek
JUNE 27, 2022
The Covid-19 pandemic exacerbated the impact of significant gaps in access to high-speed internet and computers across the U.S., as lower-income kids lacked the equipment and reliable home broadband service needed to attend remote school and complete assignments. Sneaker and streetwear retailer Snipes is working to promote digital equity with a nationwide "Crack the Code".
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Basis
JUNE 27, 2022
We each encounter a stunning array of stimuli in our daily lives. The images and advertisements that flood our social media feeds, the apartment maintenance team revving up the weedwhacker just as we sign on to a Zoom meeting, our pets softly snoring as we write a blog about podcasts…but I digress. If I asked you to pause and make a list of all the things you could see and hear in just this precise moment , I’m pretty sure I’d lose many of you—and that your lists would be quite extensive!
Adweek
JUNE 27, 2022
Another big company has crossed the upfront finish line. TelevisaUnivision has completed its upfront negotiations, a source familiar with the matter told Adweek. The company secured double-digit volume growth for the best upfront outcome in seven years. Pricing was also strong, with CPM (cost per thousand viewers reached) increasing in the high single digits.
Digital Remedy
JUNE 27, 2022
Recap. In Part 1 of our Intro to Incrementality series, we went through the basics of incrementality analysis. We talked about our two groups, test (or exposed) and control (or holdout), and how this type of analysis measures the lift caused by a specific variable of one over the other, thereby attaining a true measure of that variable’s impact. In Part 2 , we homed in on that control (or holdout) group and explained exactly how to go about creating that group through ghost bidding in a way that
Adweek
JUNE 27, 2022
All Twitter users on Android and iOS now have access to the closed caption toggle that the social network began testing in April. Tapping the CC button on videos with available captions will enable users to turn captions off and on. The choice is now yours: the closed caption toggle is now available for everyone.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JUNE 27, 2022
How big should a martech stack be? The answer is, as big as it needs to be, which I know isn’t a helpful answer. On our platform we have almost 1,000 stacks under management, ranging from 10 products to more than 250. Our own stack has 43 and we are a small company with a limited marketing budget. It’s virtually impossible to benchmark stacks from a size perspective due to a lack of consistency regarding: The categories to be included – Only marketing tech or marketing tech + sales tech + adtech
Adweek
JUNE 27, 2022
Home goods retailer Bed Bath & Beyond ranked No. 50 on the National Retail Federation's list of the top 100 retailers in 2021--smack dab between Walmart and ampm. Its new tiered loyalty program, however, places the retailer first in a very specific category: branded buy now pay later (BNPL) services.
Marketing Dive
JUNE 27, 2022
An international expansion of the Ad Net Zero pledge is supported by all of the leading ad-holding groups and marketers like Unilever.
Adweek
JUNE 27, 2022
Ask a New Yorker how often they visit the observation deck of the Empire State Building, or a Bay Area resident how frequently they get to Alcatraz. For Dubliners, and the Irish in general, there's a similar answer for the number of trips they take to the Guinness Storehouse each year. The brewery site at.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Playwire
JUNE 27, 2022
If you are a publisher in the digital ad space, header bidding is likely not new to you, regardless of whether or not you've ventured into the header bidding world. There is a reason header bidding has become almost an industry standard. The resulting uplift in revenue that both web and app publishers see with the rollout of a header bidding wrapper makes it worth strong consideration.
Adweek
JUNE 27, 2022
If today's plant-based food alternatives--which often look, feel and taste like the items they're designed to mimic--were the public's first introduction to the category, companies might have an easier time selling them. But it didn't happen this way. Instead, many Americans encountered earlier versions of fake meat as children and didn't enjoy the experience.
MNTN
JUNE 27, 2022
Social marketers are talented in the art of optimization. A key audience doesn’t convert? Cut it. A campaign is exceeding KPIs? Boost it. While traditionally TV has been an (expensive) upfront commitment that meant you sent your ad off into the wild and let it run its course, Connected TV allows for marketers to optimize throughout the campaign, similar to social channels.
Adweek
JUNE 27, 2022
CANNES, France--It's been three yeas since Adweek and Cannes Lions organizers have been able to bring together some of the most accomplished women in the industry at our Women in Creativity event. This year, the event took place at Warner Bros. Discovery Beach, which has hosted many WBD businesses and partners this week, including new.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
JUNE 27, 2022
Economic concerns and environmental protests rubbed up against the “we’re back” attitude of advertising’s glitziest confab.
Adweek
JUNE 27, 2022
Stigma around periods can have a number of negative side effects, from the guilt that can come from feeling you have something to hide to the fear of alienating peers or even facing professional or academic repercussions. While the period positivity movement has made an impact, there is still plenty of work to be done.
AdExchanger
JUNE 27, 2022
Pirate’s Booty has long traded on its high level of brand awareness, which it’s been able to achieve despite rarely advertising on TV. Or doing much paid advertising at all, for that matter, said Mark Chu, director of marketing at Amplify Snack Brands, which was acquired by Hershey in 2018. Later that year, Hershey bought. Continue reading » The post Pirate’s Booty Sails Into CTV And Digital To Engage Co-Viewing Audiences appeared first on AdExchanger.
Adweek
JUNE 27, 2022
When someone creates a Discord server, the default notification setting for the server will be set to "All Messages." This means server members "who have not explicitly set their notification settings" will be notified each time a new message is sent in the server. If server managers want to prevent users from potentially receiving lots.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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