Adweek
AUGUST 25, 2022
September is SUBtember on Twitch. Gaming PC brand Lenovo Legion is the official sponsor of the monthlong event, during which viewers can support their favorite streamers with no caps on discounted subs with perks customized by each streamer, including badges, channel points, custom emotes, select ad-free viewing and additional exclusive offers. Viewers can receive up.
Marketing Dive
AUGUST 25, 2022
After hosting nearly 800 legal marriages in real life, the brand is porting the concept to Decentraland with a contest.
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Adweek
AUGUST 25, 2022
After years of developing and honing a service appreciated by shoppers around the country, Instacart has recently turned its attention to another avenue for driving growth: brand building. As Laura Jones, Instacart's chief marketing officer, put it, the shift in marketing is about "moving from transactional to inspirational." Instacart's latest campaign--its largest ever, in terms.
Martech
AUGUST 25, 2022
This week, iHeartMedia debuted iHeartLand, a committed music and gaming space within the virtual online game Fortnite developed by Epic Games. The metaverse destination was built using Fortnite’s Creative toolset with the help of Atlas Creative’s team of game developers. Fortnite players will be able to visit iHeartLand to play mini-games and participate in exclusive meetups with artists.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 25, 2022
British luxury car maker Bentley Motors and single malt Scotch brand The Macallan teamed up last year on a sustainability initiative focused on reducing their carbon footprints and changing how they source materials. The first product of that collaboration will be The Macallan Horizon, a limited-edition single malt whiskey in a novel horizontal bottle, which.
AdExchanger
AUGUST 25, 2022
An interview withMarshall ErwinChief Security OfficerWhile Chrome dallies on the third-party cookie question, Firefox keeps releasing new anti-tracking features. In June, Mozilla made Total Cookie Protection the default for Firefox. Cookies can’t leave the site on which they were first dropped. This move essentially creates what Marshall Erwin, Mozilla’s chief security officer, refers to as.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
AUGUST 25, 2022
A new report by OMD Worldwide , Yahoo and Amplified Intelligence has found video to rank among the most attention-grabbing formats for mobile advertising. The ‘ Attention in Context’ study served over 128,000 ads to 4,400 volunteers in the UK, US, Canada and Australia. Responses were categorised into three levels of attention: active (eyes on the advert), passive (eyes on screen but not the ad) and non- (eyes on neither screen nor ad).
Adweek
AUGUST 25, 2022
Instagram now allows users to share posts using QR codes. This process will allow users to save a picture of a post's QR code to their device's camera roll, which they can upload and share wherever they'd like. Users can share normal posts and Reels using QR codes. Our guide will show you how to.
Marketing Dive
AUGUST 25, 2022
While the video-sharing app is just dipping its toes in, brands like Duracell have recently run in-game experiments on other platforms like Instagram.
Adweek
AUGUST 25, 2022
Google's Display & Video 360 digital campaign management platform added a digital out-of-home component Thursday. The company said Thursday that digital OOH ads are now available to all Display & Video 360 users, encompassing screens in public places such as airports, bus stops, elevators, shopping centers, stadiums and taxis, adding that brands can run different.
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Martech
AUGUST 25, 2022
Today, identity management company Neustar announced the availability of its Neustar Unified Identity suite in the InfoSum Data Clean Room. The data collaboration makes multi-party identity and secure data possible for brands, agencies and publishers throughout the advertising supply chain. As a result of the partnership, every InfoSum client will have access to Neustar identity capabilities.
Adweek
AUGUST 25, 2022
A recent study found that nearly half of Americans allow pets to sleep in their beds, and 46% of those devoted animal lovers say they actually rest better with their four-legged friends beside them. What the research didn't capture: just how much bed hogging, blanket stealing, dream running and heavy snoring consumers endure, though about.
Marketing Dive
AUGUST 25, 2022
Temporary obsessions with feta pasta, whipped coffee and at-home workouts represent ways in which pandemic trends, and consumer buy-in, came and passed — fast.
Adweek
AUGUST 25, 2022
Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular character--which has earned multiple NAACP award nominations since its debut.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
AUGUST 25, 2022
We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Adweek
AUGUST 25, 2022
A brand doesn't need an ad or sponsorship to prove its worth. Sometimes, it just needs a story. Creative agency Observatory had a proposition for Nike in 2021: Why not build an entertainment studio focusing on sports and culture? Instead of trying to wedge diverse, relevant stories into 30-second ads selling products, why not make.
Martech
AUGUST 25, 2022
Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Here we’ll share some of the tips we’ve gathered from talking to a lot of our customers and several PPC experts, including some Googlers in our PPC Town Hall episodes.
Adweek
AUGUST 25, 2022
Though the pandemic has seen a boom in outdoor activity, particularly within U.S. national parks, it has also brought further into focus a lack of accessibility and inclusivity within the outdoors industry. And while the issue is certainly not new, it's received increased scrutiny that outdoor retailers and brands are trying to finally address, including.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
AUGUST 25, 2022
Rokt uses machine-learning technology to serve relevant messages with additional products and offers to consumers as they complete transactions.
Adweek
AUGUST 25, 2022
The realm of money can appear closed off, ruled by the elite and powerful. British fintech Revolut claims to want to break down those barriers and make finance more accessible. The challenger bank has launched a campaign, titled "Your Way In," that shows everyday people unlocking previously unattainable opportunities in money. Created by agency Wieden+Kennedy.
MNTN
AUGUST 25, 2022
It’s official: Americans now stream more content than they watch anything on broadcast or cable TV. TV measurement firm Nielsen reports that July 2022 saw streaming platforms—led by Netflix—surpass cable networks to claim the largest share of U.S. TV viewing. While it may have seemed inevitable—every year more people cut the cord while streaming subscriptions continue to rise—the milestone is a watershed moment for streaming.
Adweek
AUGUST 25, 2022
A report by fraud detection platform Pixalate claims that a number of apps aimed at children are violating COPPA (Children's Online Privacy Protection Act) by unknowingly sharing data signals. Over 70% of the top 1,000 popular apps directed at children on Apple's App Store and Google Play share people's GPS signals or IP addresses with.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
AUGUST 25, 2022
Guest column byAndy HopkinsonStrategic Director“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. We’re in the midst of another exciting Formula 1 season, as the sport experiences unprecedented levels of popularity. In this multibillion-dollar industry, top performance is everything.
Adweek
AUGUST 25, 2022
Former MDC Partners executive Michael Bassik has launched a vertically-integrated performance agency called Optimal. It's Bassik's solution for clients who want to take a full-funnel marketing approach and work with agency teams that deeply understand vertical complexities. "I thought there was an opportunity to create a scaled digital performance marketing business that wasn't just focused.
AdExchanger
AUGUST 25, 2022
Sponsored post byGeorgiana HaigProduct Lead, IdentityMiQSPONSORED BY:Even as Google announced in July that it would push back its deadline to remove cookies from Chrome to 2024, marketers continue planning for the cookieless future now. It makes sense, as cookies are fast becoming irrelevant. Brands that only use cookie-based solutions are missing out on about 70%.
Martech Series
AUGUST 25, 2022
EvoluteIQ, the leading hyperautomation enablement platform provider announced that the technology company has been recognized as a Representative Vendor in the August 2022 Gartner Market Guide for Multiexperience Development Platforms (MXDP) report. According to Gartner, “Software engineering teams often use a variety of disjointed front-end development tools and back-end approaches to develop separate apps for different devices and touchpoints.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
AUGUST 25, 2022
Ads starring Ziwe deploy the late-night host’s typically pointed questioning style to probe beachgoers about their drink preferences.
AdExchanger
AUGUST 25, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: The Forecast appeared first on AdExchanger.
MNTN
AUGUST 25, 2022
As Q4 looms, B2C advertisers are cracking their knuckles and buckling up for the biggest quarter of the year. Many B2B advertisers are doing just the opposite, ready to hunker down through the holidays and reemerge when their zealous B2C counterparts have had their fill of impressions. However, this is a key time for B2B advertisers to take advantage of, so pour yourself a cup of cocoa and learn more about why your campaigns should extend through the end of the year.
Digital Ad Blog
AUGUST 25, 2022
Did you know that YouTube has 2.6 billion monthly users ? Making a YouTube account is one of the unique ways to establish a strong digital presence for your business. But what is it that makes YouTube such a must, and how can you use it to help grow your business? Our short guide below will show you the ins and outs of YouTube for business, so read on and find out more. 5 Creative Ways To Use YouTube for Business.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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