Martech
MAY 27, 2022
This week, grocery delivery and pickup platform Instacart announced the rollout of shoppable ads. Participants in the pilot program include Dove, PepsiCo, Mondelez International and S.Pellegrino. Video and display units. Shoppable video and display units can be seen by users in the Instagram Marketplace as they shop products from specific grocery retailers.
AdExchanger
MAY 27, 2022
Laura Martin, a media and tech analyst at investment bank Needham & Company, opened her presentation at AdExchanger’s Programmatic I/O in Las Vegas this week by singing her own walk-on music. “I came in like a wreccckkkkkiiiiinnnnggggg baaalllllllllll.” The Miley Cyrus single was an apt choice, since Martin came in hot with some bold, contrarian.
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Martech
MAY 27, 2022
Everyone knows that content technology represents a key piece in the martech stack. The past five years have seen traditional enterprise content management (ECM) vendors transitioning from document management to content services platforms, and web content management (WCM) vendors struggling to broaden their scope as mythical “digital experience platforms.” Meanwhile, a parallel, and potentially a more interesting, trend has been taking place on the content side of the martech world.
AdExchanger
MAY 27, 2022
TikTok's content relies heavily on influencers and creators. As prime ad real estate for targeting younger "video native" audiences, TikTok is using its market positioning with brands to capitalize on both the creator marketplace and ecommerce through shoppable video trends, said Melissa Yang, TikTok's head of ecosystem partnerships, speaking at AdExchanger’s Programmatic I/O conference earlier this week.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
MAY 27, 2022
With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.
Marketing Dive
MAY 27, 2022
Commerce-enabled video and display offerings speak to how retail media formats are getting more sophisticated as platforms chase larger budgets.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Espresso
MAY 27, 2022
Instagram Stories are an excellent way to engage with your followers, improve brand sentiment, and even drive traffic to your business website (formerly via swipe-up links and now through link stickers). But with all the creative possibilities, posting Instagram Stories on a regular basis can be strenuous and time-consuming — especially if it’s a major Read More.
Martech
MAY 27, 2022
Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. It also brings needed perspective to a question everybody with a tight budget is asking: How do you know when you have enough data?
Ad Monsters
MAY 27, 2022
The New York Times is lauded as the poster child for getting audience targeting with first-party data in a privacy-first world right. And those accolades come with good reason. In fact, they built their own data program for their direct-sold program and that has accounted for more than 20% of the media behemoth’s core revenue. They have fully replaced third-party data in their direct-sold program, now selling more audience targeted impressions than ever before.
Smarty Ads
MAY 27, 2022
In September 2020, news about IDFA restriction in IOS 14 shattered the ad tech world. Apple announced a new App Tracking Transparency framework according to which every time users launch a new app from the app store, they provide their permission before data is shared with third-party.
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Ad Monsters
MAY 27, 2022
If things weren’t already hot enough, they are heating up even more. A new Digital Advertising Act introduced recently by a few high-ranking lawmakers can ultimately break down Google’s ad tech strategy. The Senate-led bill is spearheaded by Sen. Mike Lee ( R- Utah) and co-sponsored by Amy Klobuchar (D-Minn.), Ted Cruz (R-Texas), and Richard Blumenthal (D-Conn.).
MNTN
MAY 27, 2022
Within the world of marketing, industry news sometimes seems like it moves at the speed of light. To make it easier to stay on top of all the headlines, we created this weekly marketing news roundup. First up in digital marketing news, Memorial Day weekend is upon us. This weekend traditionally marks the start of summer with a flurry of BBQs, poolside activities, and sales.
Basis
MAY 27, 2022
The American auto market has always been driven by emotional purchases: you see a car that you love; you drive it off the lot the same day. Cars have long held an intimate place in the American imagination, aided by a media industry that loves auto—just think of iconic cars like the 1961 Ferrari 250 GT SWB California Spyder from Ferris Bueller’s Day Off, James Bond’s 1964 Aston Martin DB5 , or the 1966 Ford Thunderbird from Thelma & Louise.
Brid.tv
MAY 27, 2022
Learn everything you need to know about Digital Rights Management (DRM) and how publishers use it to protect their videos from theft. The post A Publishers Guide to DRM: What Is DRM, How It Works, and When Publishers Need It appeared first on BRID TV.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
MNTN
MAY 27, 2022
More and more consumers are watching their favorite TV content through Connected TV. According to a new report from eMarketer , the number of ad-supported video-on-demand (AVOD) watchers is expected to jump by 8.6% YoY, surpassing 140 million in 2022. The source expects that jump, along with an expected rise in SVOD viewers, will mean that two-thirds of the US population will be accessible through Connected TV by the end of the year (an increase of 14 percentage points compared to five years ago
Ad Colony
MAY 27, 2022
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. The BRAG Blog gives you deeper insight into our findings.
More About Advertising
MAY 27, 2022
Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector growth for the medium, World Out of Home Organization President Tom Goddard told 400 delegates at WOO’s Global Congress in Toronto. OOH has recovered strongly from the pandemic when, said Goddard (below), sales “sank like.
VideoWeek
MAY 27, 2022
In this week’s Week in Review: BBC plans to go digital-first, Firework raises $150 million, and IAB AdEx data shows video’s continued growth. Top Stories. BBC Unveils Plans to Go Digital First. The BBC this week announced plans to stop airing CBBC and BBC 4 as broadcast channels, as part of a wider move to go ‘digital-first’ The broadcaster also plans to cut around 200 hours of commissioned content for linear channels each year, and around 1,000 jobs, as a cost-saving mea
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
PubMatic
MAY 27, 2022
Throughout the industry, the pressure being put on publishers to bundle tech and demand partnerships is a signal that it is a good time to create new transparency and fairness standards for CTV. To get the best price and highest amount of fair competition for their inventory, CTV publishers should select ad tech platforms and demand partners through separate processes.
Monetize More
MAY 27, 2022
If you’re a small publisher or new blogger, it can be tough to get approved by ad networks. But don’t worry – we’ve got you covered! Here are 8 ad networks that are perfect for smaller publishers and new bloggers. Plus, they all have fast approval times so you can start monetizing your content quickly. Check them out now! AdMaven.
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