Adweek
OCTOBER 27, 2023
The entertainment and culture publisher BuzzFeed Inc. is in advanced discussions to sell Complex Media, which it acquired in January 2021 for $300 million, to the livestream ecommerce platform Ntwrk, according to three people familiar with the transaction.
AdExchanger
OCTOBER 27, 2023
Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers. The post Ad Targeting And Measurement On Disney+ Gets An Upgrade appeared first on AdExchanger.
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Adweek
OCTOBER 27, 2023
Just over one year ago, Unilever switched out the traditional CMO role for a marketing position that bridged sales and digital. Now the CPG giant, famously one of the world's biggest advertisers, has reinstated the role. Well, almost. On Thursday, the Dove and Ben & Jerry's owner announced that Esi Eggleston Bracey, who currently leads.
Martech
OCTOBER 27, 2023
Google is preparing to test a new feature in Chrome that will allow users to hide their IP addresses by using proxy servers. Initially this will be an opt-in feature like Apple’s Ask App Not to Track. The concern is that IP addresses, like cookies, can be used to track online activity and create persistent user profiles. The logic is that, if cookies are a threat to privacy, IP addresses are too.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 27, 2023
To kick off the annual Riyadh Season sports and entertainment festival in Saudi Arabia, current World Boxing Council champion Tyson Fury and former Ultimate Fighting Championship star Francis Ngannou will face off in the Battle of the Baddest on Oct. 28 to see which fighter reigns supreme. Ahead of the fight, production company Unit9 created.
Martech
OCTOBER 27, 2023
HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. The two companies are using a “no-code” approach, allowing businesses to deploy ads on TikTok and sync leads directly to HubSpot’s Smart CRM.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 27, 2023
Amazon generated $12.06 billion from its advertising services in the third quarter of 2023. The figure marks a 26.3% increase from the same period in 2022 – a result significantly better than forecasts predicted by Wall Street. Why we care. Amazon’s exceptional performance is the latest sign digital advertising is experiencing a robust resurgence following the economic downturn.
Adweek
OCTOBER 27, 2023
Hard-core Green Bay Packers fans--the ones wearing foam blocks of cheddar as hats--would not consider showing up on game day with a plant-based cheese pizza as a snack. That party foul could result in "unhappy townspeople wielding pitchforks," according to a focus group member who went medieval in his opinion of cheese alternatives. But moments.
Smart Insights
OCTOBER 27, 2023
Using re-brandable digital marketing tools and templates can help small marketing agencies and consultants compete with the bigger players - here's how The concept behind white labeling/private labeling in business is simple. It's a business arrangement in which one company … The post Why are more marketing agencies and consultants using specialist digital marketing white labelling?
Adweek
OCTOBER 27, 2023
In the ever-evolving landscape of marketing, collaboration, leadership and adaptability are the cornerstones of success. As a seasoned professional in the industry and CEO of Marketing Architects, Angela Voss delves into the nuances of collaboration, her approach to mentorship and her vision for the future of marketing. She also sheds light on the strategies and.
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Seth Godin
OCTOBER 27, 2023
And those are the two challenges of anyone seeking to make an impact. First, we get distracted by the inclination to make the group as big as we can imagine. After all, the change is essential, the idea is a good one. It’s for everyone. Except that’s a trap. Because a group that’s too large cannot be coherent or organized. Or perhaps, we blink and settle for a group that’s too small.
MNTN
OCTOBER 27, 2023
After a strike that lasted merely five months, the Writers Guild has officially reached and ratified an agreement with studios and streamers. But the story of the strikes doesn’t stop there. The SAG-AFTRA strike continues to drag on this week due to failed meetings and flopped proposals, and we’re already starting to see some of the ramifications of these strikes affect the industry.
illumin
OCTOBER 27, 2023
So, what produces good company culture? What aspects of a company’s environment create the ideal workplace and foster both individual and organizational success? This answer is going to be slightly different for every company. Gil Allouche, Co-Founder and CEO of Metadata.io, wrote in Forbes that a good company culture is “genuine, valued and meaningful.
Ad Badger
OCTOBER 27, 2023
SUBSCRIBE A fresh set of wheels! Ad Badger’s Clement Hynaux sits down with Michael to chat about the new update. Read More An Important Update To Sponsored Product Placement Bid Modifiers [The PPC Den Podcast] The post An Important Update To Sponsored Product Placement Bid Modifiers [The PPC Den Podcast] appeared first on Ad Badger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Automatad Inc.
OCTOBER 27, 2023
Share Tweet Share Video is the king of content format and is witnessing unbelievable annual growth. In the U.S., there are 244.4 million digital video viewers, of which 91% of the consumers prefer video content. 92% of the marketers say they got high ROI using video marketing. Source The statistical popularity of video redirected the publishers to distribute video content and do video monetization.
AdvertiseMint
OCTOBER 27, 2023
Do you know the best Amazon PPC management software tools? Amazon PPC ads are a highly effective strategy for Amazon sellers to boost their Amazon advertising campaigns. However, managing Amazon PPC campaigns can be complex and time-consuming, and that’s where Amazon PPC management tools come to the rescue. This article will explore some of the best Amazon PPC software available to help you streamline your Amazon ad campaigns.
MNTN
OCTOBER 27, 2023
In the ever-expanding world of streaming services, FAST (free, ad-supported streaming) platforms are making serious waves, with 47% of U.S. households diving into FAST services weekly. That’s according to a new survey from Kantar, which revealed that FASTs are now the fastest growing type of streaming platform. This may come as no surprise — as SVOD services continue to increase their prices, consumers are looking for ways to cut costs on their streaming fees.
VideoWeek
OCTOBER 27, 2023
In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 percent (or 9.7 percent on a constant perimeter basis), thanks in part to extra revenues brought in by the Rugby World Cup.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Basis
OCTOBER 27, 2023
For much of its history, the digital advertising world has been something of an iceberg: its surface shiny and bright, lighting up internet users’ screens while supporting organizational growth and powering the digital economy. Adtech largely ran out of the public’s site—back before the average Joe understood the connection between a morning Google search for lampshades and an afternoon ad for a home goods store.
More About Advertising
OCTOBER 27, 2023
People get Switzerland and Sweden confused, so this new campaign from Visit Sweden is here to clear things up once and for all with the offer of a settlement deciding who gets to talk about what. In Forsman & Bodenfors’ ad, Switzerland is all yodelling and banking, while Sweden’s appeal is centred on peaceful nature, … The post Visit Sweden’s tourism spoof: no yodelling required first appeared on More About Advertising.
Exchange Wire
OCTOBER 27, 2023
This week: TikTok rolls out its news OOH offering, Japan's Fair Trade Commission to probe Google. TikTok introduces “Out of Phone” Short-form video platform TikTok has launched a new out-of-home offering, “Out of Phone”. Google to be investigated in Japan The Japan Fair Trade Commission [.] The post The Stack: TikTok Launches “Out of Phone”, Japan to Investigate Google appeared first on ExchangeWire.com.
More About Advertising
OCTOBER 27, 2023
WPP’s negative growth in Q3 seems to be mostly about GroupM’s performance in the US, so winning PayPal’s global media account will be welcome news for the UK-based communications group. GroupM is mostly made up of the big three media agencies – EssenceMediacom, Mindshare and Wavemaker – which are currently being moulded into a more … The post Is GroupM’s £90m global PayPal win start of a WPP media turnaround?
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
OCTOBER 27, 2023
Where there’s hype, there’s curiosity. But in marketing technology, hype is often accompanied by confusion. Martech buyers continually work to stay on top of what’s new and exciting. This requires cutting through the product marketing vocabulary and understanding what a particular topic or trend can do to create value and how it applies to your organization’s needs.
More About Advertising
OCTOBER 27, 2023
Dentsu is joining the holding company trend of consolidating into ever-bigger operating units with the appointment of three global practice presidents – one each for media, creative and CX. They are Yasuharu Sasaki for creative, Will Swayne (ex-Carat) for media, and Merkle president Pete Stein for CX. In the name of the “One Dentsu” strategy, … The post ‘One Dentsu’ strategy goes to next level with new global practice chiefs first appeared on More About Advertising.
Single Grain
OCTOBER 27, 2023
Brace yourself. The next stage of AI is being ushered in – i t’s multimodal AI. Multimodal AI is a significant step towards more intelligent and versatile AI systems that are capable of understanding and interacting with the world in a more human-like manner. In this post, we’re going to give a breakdown of the new functionality that you can take advantage of in ChatGPT and Google Bard, specifically focusing on the interconnectivity between these tools and image observation.
Adweek
OCTOBER 27, 2023
In the midst of the rapid advancements in generative artificial intelligence, Adweek's weekly AI summary provides an overview of the most recent updates, regulatory activities and business developments in the world of generative AI. On the policy side On Monday, U.S. President Joe Biden is set to sign a comprehensive directive on AI to limit.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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