Adweek
OCTOBER 26, 2023
The only things that Robert De Niro and Asa Butterfield have in common are that they both eat food and go places, but that lays the foundation of a beautiful friendship in a campaign from Uber.
AdExchanger
OCTOBER 26, 2023
You know the movie trope that involves a makeover scene during which the so-called nerdy girl takes off her glasses for the first time, lets her hair down (or pushes it back from her face) and becomes suddenly beautiful? Tag management is that so-called nerdy girl. Although website tagging doesn’t get much attention, it’s a […] The post Website Tags Are Your New (And Old) Best Friend appeared first on AdExchanger.
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Adweek
OCTOBER 26, 2023
After a 32-year run, Microsoft's chief marketing officer Chris Capossela is stepping down, as this "new era of AI is upon us," according to a message to employees from Microsoft CEO Satya Nadella. Top line Microsoft revealed today that Takeshi Numoto, former evp and commercial chief marketing officer, will assume the position of CMO. This.
AdExchanger
OCTOBER 26, 2023
AppsFlyer is building a marketplace so advertisers can share user-level data with third-party vendors without, well, actually sharing any user-level data with third-party vendors. The marketplace, which offers functionality similar to that of a clean room, is the most recent addition to AppsFlyer’s Privacy Cloud, the company’s suite of products for privacy-focused measurement, activation and […] The post AppsFlyer Adds To Its Privacy Cloud With A Clean Room-Inspired Marketplace appeared fi
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
OCTOBER 26, 2023
Facebook parent Meta’s third-quarter revenue jumped 23% to $34.15 billion, the latest indicator of a rebound in digital advertising. The company reported $11.6 billion in profit, more than twice the $4.4 billion from a year earlier. Its operating income of $13.7 billion also more than doubled year-over-year. Meta, which also owns Instagram, WhatsApp, Threads and Messenger said its ads viewed in the quarter increased by 31% from a year earlier.
AdExchanger
OCTOBER 26, 2023
As supply-path optimization (SPO) becomes the rallying cry of our entire industry, the complexity of the CTV landscape is in the spotlight. Calls are growing louder for publishers to dramatically slash the number of SSPs included in their unified auctions. A more centralized approach with fewer SSPs, these folks argue, will bring clarity and efficiency […] The post Better CTV Auctions: The Argument For Engaging Multiple SSPs appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 26, 2023
What happens when a Big Tech CEO gets on an earnings call these days? They talk about AI. AI will be Meta’s “biggest investment area” in 2024, CEO Mark Zuckerberg told investors during the company’s Q3 earnings call on Wednesday. But Meta isn’t planning a hiring spree to support its AI vision. In keeping with […] The post Meta’s Total Revenue Soared In Q3, Thanks To A 24% Increase In Ad Rev appeared first on AdExchanger.
Martech
OCTOBER 26, 2023
When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance, but how can you achieve these without compromising user trust or regulatory compliance? Register and attend this digital advertising webinar to stay ahead, mastering consent-driven ad strategies so you can build trust and boost profits: “Why Consent and Compliance Matter With Programmatic Ads,&
AdExchanger
OCTOBER 26, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another Cookie Delay? The third-party cookie might receive another stay of execution – and this time it wouldn’t be Google pushing the deadline. The UK’s Competition and Markets Authority (CMA) reiterated that Google won’t be allowed to kill cookies next year unless the […] The post Only The CMA Can Kill The Cookie; AMC Makes Linear TV More Programmatic appeared first on AdExchanger.
Seth Godin
OCTOBER 26, 2023
In many creative industries, there’s a similar pattern. When the stakes are very low, most creators produce things that are fairly banal and ordinary. Part of that is the law of large numbers, but it’s mostly our personal cultural resistance to leaning too far into weird stuff. And so the vast majority of YouTube videos, Spotify tracks, potluck dinner contributions and craft fair items are copycats.
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AdExchanger
OCTOBER 26, 2023
Nielsen told its clients it will not, in fact, be sunsetting its average commercial minute (C3 and C7) ratings by September of next year as planned. The post Nielsen Won’t Sunset C3 And C7 Ratings Next Year appeared first on AdExchanger.
Digiday
OCTOBER 26, 2023
Roughly two months into Elon Musk’s ownership of Twitter, the billionaire mogul held a crucial meeting with the CMO of one of the platform’s major advertisers. This particular advertiser had halted their Twitter ads shortly after Musk’s arrival, and the CEO wanted to sit down and hash things out. Musk sat attentively, carefully absorbing the marketer’s concerns over the harmful content on the platform, including his own posts.
AdExchanger
OCTOBER 26, 2023
The impact of tech on monetization – from SPO sustainability initiatives to the looming end of the cookie and the challenges of implementing its replacements – has publishers feeling jaded. Plus, for retail media fans: inside the Pantry Wars. The post The Big Story: Simmering Frustrations In Publisher Land appeared first on AdExchanger.
Seth Godin
OCTOBER 26, 2023
There are now 1,000 of us in this online community that’s not a social network. Proudly a millionth the size of some other online experiences. It includes the original Creative’s Workshop , with hundreds of people working through it, side by side. And just added, access to the Marketing Seminar. But mostly it’s the peer support, the daily journaling, a safe place to improve your ideas and lean into the work ahead.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
OCTOBER 26, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Trick and Trick appeared first on AdExchanger.
Basis
OCTOBER 26, 2023
Oh, agencies. What hasn’t the world thrown at you lately? COVID-19? Check. The Great Resignation? Check. New regulations, the rise of generative AI, and the planned deprecation of third-party cookies in Chrome: Check, check, check. Did we mention media fragmentation yet? Or prolonged economic turbulence and uncertainty? We could go on, but you get the idea: There have been so many non-stop changes in the digital advertising world that trying to manage it all can feel like a never-ending game of
Rob Campbell
OCTOBER 26, 2023
So this is the last post till next Thursday. I know … I know … I’ve only just come back from China but now I’m off to the US, so you get 3 more days free from me. Given this month has had an alarming lack of posts given I’ve found myself in Fiji, Australia, China and America, you should consider October my early Christmas present to you all.
Exchange Wire
OCTOBER 26, 2023
Channel Factory, the global brand suitability and contextual advertising platform, has appointed Sujoyee Chatterjee as senior director of product marketing. Bringing over a decade of ad tech experience with her, Sujoyee will be continuing to expand on Channel Factory’s impressive [.] The post Channel Factory Appoints Sujoyee Chatterjee as Senior Director of Product Marketing appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
OCTOBER 26, 2023
TikTok wants brands to know that it’s a gaming platform, too. On Monday, the popular short-form video platform published a new research report , developed in partnership with Newzoo, breaking down TikTok’s influence as a marketing and discovery platform for brands in the gaming space. In recent years, TikTok’s popularity has skyrocketed within the gaming community.
Exchange Wire
OCTOBER 26, 2023
Ciaran O'Kane looks on the bright side, and dives into the eight areas of focus that give adland reasons to be cheerful. The title of this post might suggest I am looking to ape Marc Anderseen’s verbose libertarian essay on why [.] The post The Ad Tech Optimist appeared first on ExchangeWire.com.
Digiday
OCTOBER 26, 2023
As political advertising ramps up during the 2024 election cycle, ad-tech firms hope to make money on connected TV as campaigns increasingly look beyond linear channels. Earlier this week, Comscore and The Trade Desk debuted new audience segments for political advertisers to help campaigns reach viewers across CTV platforms. Using set-top box data that gets processed through Comscore, national, state and district campaigns races will be able to re-target ads based on whether someone has already
VideoWeek
OCTOBER 26, 2023
The past 12 months have seen a push for supply path optimisation (SPO), as both the buy and sell side look to consolidate the number of partners they work with. Sam Wilson, Managing Director CTV EMEA at Magnite, expects that trend to accelerate in the year ahead. In this video interview, Wilson explains the logic behind SPO, its role in maximising yield for publishers, and Magnite’s CTV offering.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
OCTOBER 26, 2023
Recently, live sports has garnered more of advertisers’ attentions thanks to streaming video providers getting into the arena with live sports offerings, hype in women’s sports and the growing popularity of sports like Formula One here in the U.S. As the definition of sports marketing has broadened for the industry, so has it for Campbell’s Chunky soup brand as it looks to reach new audiences and boost brand awareness.
VideoWeek
OCTOBER 26, 2023
Attention measurement is a crucial next step in the CTV space, according to Nick Reid, SVP Managing Director EMEA at DoubleVerify. Amid a scarcity of attention in the current marketplace, improving attention measurement and ensuring media quality will drive better business outcomes for advertisers. In this video interview, Reid examines the threat of CTV ad fraud, the role of measurement in assessing brand-safe environments, and how media quality is the baseline for this strategy.
Exchange Wire
OCTOBER 26, 2023
MiQ, the leading global programmatic media partner, today (October 26th, 2023) announced several strategic hires as part of the company's commitment in shaping the future of programmatic, further cementing its position as the preeminent authority on digital advertising for customers [.] The post MiQ Bolsters Executive Team to Drive Next Phase of Programmatic Innovation appeared first on ExchangeWire.com.
Digiday
OCTOBER 26, 2023
WPP CEO Mark Read has said its media business will eventually give the ad tech vendors advertisers use to buy programmatic ads a run for their money. It’s all part of the natural outcome of the group’s ongoing efforts, he has said, to capture a larger share of the programmatic market. This all started back in the summer when it combined their display, CTV, and out-of-home specialist teams into one big programmatic unit called Nexus.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Automatad Inc.
OCTOBER 26, 2023
Share Tweet Share In the ever-evolving digital advertising landscape, choosing ad formats is an influential decision for advertisers and publishers alike. Advertisements are the lifeblood of many online platforms, especially for a website. As a publisher, monetizing your content through advertising is crucial for sustaining your online presence and generating revenue.
Digiday
OCTOBER 26, 2023
Video advertising company Pixability last Wednesday launched an initiative aimed at connecting YouTube creators of diverse communities with brands and agencies. The Inclusive Media Initiative will aid in directing advertising on YouTube to self-identified diverse creators, who often do not attract the same media and sponsorship opportunities as larger influencers and content creators.
Automatad Inc.
OCTOBER 26, 2023
Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. They are not just good; they are fantastic at driving engagement and boosting your earnings. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it.
MNTN
OCTOBER 26, 2023
When you know how a customer found out about your brand, you can determine which of your marketing channels are most successful. And when you know that, you can more effectively allocate your marketing budget toward channels that are performing well and develop strategies to strengthen weaker ones. With an omnichannel digital approach, however, it can be tricky to figure out the first part: exactly which channel ultimately led to a sale?
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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