Adweek
APRIL 22, 2025
We Are Social has acquired creative production studio HELO, integrating it into its Narrative division to expand AI, experiential, and social-first campaign capabilities across North America.
Digiday
APRIL 22, 2025
Its been nearly a week since U.S. District Judge Leonie Brinkema ruled that Google illegally monopolized the tools that direct how ad dollars flow across the internet. The moment felt, briefly, like vindication for publishers. After years of mounting frustration, they finally saw their suspicions ratified in a courtroom. Google hadnt just dominated the open web it had done so illegally.
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Adweek
APRIL 22, 2025
Front Office Sports Today features a new look and new hosts in Baker Machado and Renee Washington.
Martech
APRIL 22, 2025
Mondays verdict that Google unlawfully monopolized key ad tech markets marks a seismic shift for the industry. Beyond its impact on Google and other providers, the ruling presents a pivotal moment for marketers to rethink their strategies and demand greater transparency. “This ruling isn’t a minor adjustment; it signals a significant, long-term foundational shift for Google,” said Brian Binder, senior innovation and growth director at Tinuiti. “It is this fundamental chan
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 22, 2025
Hart's company Hartbeat produced the minute-long spot.
Martech
APRIL 22, 2025
After years of threatening to remove third-party cookies, Google today announced that it is keeping them in Chrome. “We’ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies,” wrote Anthony Chavez, vice president of Privacy Sandbox at Google, in a blog post today. “Users can continue to choose the best option for themselves in Chrome’s P
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 22, 2025
Account-based marketing (ABM) strategies have undergone significant transformations in recent years. Businesses are reimagining their approaches to thrive in today’s competitive B2B marketing landscape. The recent panel discussion “ABM is Shifting. Is Your Strategy Keeping Up?” at the MarTech Spring Conference brought together industry experts to tackle this pivotal topic.
Adweek
APRIL 22, 2025
The number of jobs in advertising, public relations, and other related services declined last year.
Digiday
APRIL 22, 2025
This weeks Future of TV Briefing looks at a report from Innovid that seems to show CTV advertisers reach and frequency calibrations are out of whack. Beyond reach Productions Hollywood exodus, Netflixs podcast interest and more Beyond reach For all the increasing attention being paid to business outcome measurement, reach and frequency remain the main metrics for ads running across connected TV platforms and streaming services.
Adweek
APRIL 22, 2025
The format could establish a new standard for retail media.
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Single Grain
APRIL 22, 2025
Measuring and optimizing return on investment (ROI) is critical to digital marketing. Marketing teams are often under increasing pressure to justify their spending to upper management, and understanding the actual impact of their digital marketing efforts is essential for long-term success. This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025.
Adweek
APRIL 22, 2025
Rachel Maddow still anchored her 9 p.m. MSNBC newscast.
illumin
APRIL 22, 2025
As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. However, with great power comes great responsibility.
Adweek
APRIL 22, 2025
The development is a drastic reversal on years-long efforts to deprecate the tracking technology.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Single Grain
APRIL 22, 2025
Marketers invest heavily in SEO to increase website traffic and click-through rates. But what if you gain the top spot on the SERPs, but a user doesnt click your website? This is called zero-click searches, and they are becoming more common as AI search takes over. As we navigate AI search and other new SEO trends, understanding zero-click searches has become crucial for businesses looking to improve online visibility.
Adweek
APRIL 22, 2025
Yoghurt brand Oikos is already benefiting from Ozmepic and Wegovy users' nutrient-dense diets
Digiday
APRIL 22, 2025
Brands looking to reach Roblox users in 2025 are finding themselves inundated with competing pitches from Roblox over how to best advertise on the platform and some are deciding to spend their marketing dollars elsewhere or temporarily pause spend as a result of the confusion. Three executives at Roblox studios the metaverse platforms version of influencer marketing agencies, which help design branded experiences or integrate brands into pre-existing experiences told Digiday that confusion ove
Adweek
APRIL 22, 2025
Both shows repeated as the most-watched programs on Fox News and MSNBC, respectively.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
APRIL 22, 2025
I’ve seen it too many times. The CMO leans back, impressed by the digital experience platform (DXP) vendor demo. The marketing team nods along to promises of omnichannel this and data-driven that. Everyone walks out buzzing about their digital future. But they don’t take the advice they’ve paid me to provide. Twelve months later, I’m back, sitting around that conference room table with the same folks.
Adweek
APRIL 22, 2025
Arielle Gross Samuels on how applied AI is reshaping industries.
Martech
APRIL 22, 2025
The U.S. Department of Justice and a coalition of states unveiledtheir proposed remedies yesterday to dismantleGoogles illegal monopoly in search and search advertising. These includebreaking off Chrome and banning default search payments. The remedies break down into five categories meant to enable and increase competition: Distribution remedies. Ending payments that freeze the ecosystem in place, including Googles multi-billion-dollar payments to Apple and Android device makers.
Adweek
APRIL 22, 2025
Businesses must meticulously track the origin of every input, from raw materials to individual parts, and accurately represent the manufacturing journey of their products.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
APRIL 22, 2025
As more vendors rebrand automation as agents, established giants and startups alike are challenged to show agentic AI delivers real business value not just hype. Among the most ambitious is Salesforce, which aims to do for AI what it did for enterprise software. Last week, Salesforce highlighted growth for its Data Cloud and Agentforce platforms, reporting $900 million in annual recurring revenue for fiscal 2025 and 3,000 net-new Agentforce deals in the fourth quarter.
Adweek
APRIL 22, 2025
America is under a sharper lens than perhaps ever before. So why are global brands still so invested in showing up here?
Martech
APRIL 22, 2025
Legacy platforms werent built for todays pace of marketing. When content teams are blocked by outdated systems, slow performance, or too much developer dependencegrowth suffers. Join us for a strategic session on what modern CMS platforms can (and should) enable for marketing teams ready to scale smarter. In Future-Proof Your Content Strategy with the Right CMS , youll learn: The 4 CMS capabilities that unlock faster, omnichannel content delivery How to reduce internal bottlenecks without overha
Adweek
APRIL 22, 2025
Steve Horstmeyer has pushed his retirement back again
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Single Grain
APRIL 22, 2025
A robust SEO strategy requires many tasks, such as keyword research and content creation. Fortunately, SEO professionals can speed up their campaigns with automation. Countless tools can process large datasets to tailor your website and content for search algorithms. Are you interested in learning how to automate your SEO processes in 2025? This article explores 5 powerful ways to automate your SEO campaign, helping you scale your efforts, improve efficiency, and achieve better results.
Adweek
APRIL 22, 2025
Good Morning America repeated at No. 1 in total viewers, while Today held onto the top spot in the demo.
Ad Badger
APRIL 22, 2025
Amazon SEO is the process of optimizing your product listings to improve their ranking in. Read More The post Amazon SEO Tips for Improving Product Rankings appeared first on Ad Badger.
Adweek
APRIL 22, 2025
Meta is serious about competing with TikTok not just in social video hosting, but also in the social video editing space.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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