Adweek
SEPTEMBER 22, 2023
Google's admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U.S. v. Google antitrust trial comes as little surprise to ad buyers. According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate could be.
Martech
SEPTEMBER 22, 2023
There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. But they could — and quite possibly will. GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of usef
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Adweek
SEPTEMBER 22, 2023
In a candid conversation with Fernando Machado, the CMO of NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing.
Martech
SEPTEMBER 22, 2023
This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Part 1 is here and Part 2 is here. Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” For much of this year, most of the discussion focused on generative AI capabilities as stand-alone applications, available directly through web-based chatbot
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 22, 2023
Amazon Prime Video--one of the last major streaming services without commercial breaks--will soon have TV advertising. Fans of flagship series like Marvelous Mrs. Maisel or The Boys will soon see "limited advertisements" in Prime Video programming, the company announced this morning. "We aim to have meaningfully fewer ads than linear TV and other streaming TV.
Seth Godin
SEPTEMBER 22, 2023
“Yes” is magical. It brings possibility and forward motion. But it’s almost impossible without “no” and no can be just as frightening. First, there’s the no of “I can’t go for that.” The no of refusing to race to the bottom, the no of avoiding the selfish hustle, the no of walking away from instincts or shortcuts that strip others of dignity and possibility.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
MNTN
SEPTEMBER 22, 2023
As the WGA and SAG-AFTRA strikes continue to drag on, one question has crossed many minds: at this point, does the fall TV season even matter ? Once a rite of passage for the year, the fall season usually meant tons of new TV content and related events for viewers to enjoy (and advertisers to capitalize on ahead of the holidays). But with the strikes halting production on any new shows , and the rising prominence of streaming drawing many viewers away from the standard linear lineup, this may ju
Adweek
SEPTEMBER 22, 2023
September is Hunger Action Month, and Navy Federal Credit Union with agency MRM launched No Plate Left Behind, an AR-driven campaign to raise donations for Feeding America to combat hunger in the military community. From now until Oct. 31, No Plate Left Behind will allow people to scan a QR code on printed materials and.
Martech
SEPTEMBER 22, 2023
Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The study , conducted by researchers at the University of Pennsylvania and the University of Southern California, surveyed over 3,000 respondents who were shown simulated negative, positive and neutral posts with adjacent ads on Facebook, Instagram and X — which was still known as Twitter at the time, in February and March 2023.
Adweek
SEPTEMBER 22, 2023
Snapchat partnered with the Design Museum in London to bring augmented reality experiences to the museum's Rebel: 30 Years of London Fashion exhibition, sponsored by Alexander McQueen. As part of the exhibit, visitors can explore a recreation of a backstage area at a London fashion show and try nine augmented reality lenses through AR mirrors.
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Basis
SEPTEMBER 22, 2023
Willkommen, beer lovers! It’s time for Oktoberfest, Munich’s extravaganza of carnival rides, parades, German foods… oh, and did we mention beer ? At the official Oktoberfest, only six Munich-based breweries are allowed to serve beers that, by 500-plus-year-old purity laws, must be composed of just six ingredients: water, barley, hops, yeast, wheat malt, and/or cane sugar.
Adweek
SEPTEMBER 22, 2023
NBC Sports has a new MVP. Top line Today, NBCUniversal announced that Rick Cordella will take the role of president, NBC Sports. The veteran NBCU executive will report to Mark Lazarus, chairman, NBCUniversal Media Group. Here's What Buyers Really Thought About the 2023 Upfront Between the lines Cordella is set to lead all aspects of.
AdvertiseMint
SEPTEMBER 22, 2023
What is a good CTR for TikTok ads? With its massive user base and engaging content, it’s no wonder that businesses are flocking to TikTok to run their ad campaigns. But how successful are TikTok ads? The crucial metric to consider is the click-through rate (CTR). This article will discuss what CTR means for your TikTok ad campaign. We will also discuss what you can consider a good CTR for your TikTok advertising campaign objective and how to improve your CTR.
Adweek
SEPTEMBER 22, 2023
King's Candy Crush--one of the most popular mobile games in the world--brings the match-three puzzles beyond phone screens for its latest campaign. A series of ads by agency Bartle Bogle Hegarty London depicts what players love about Candy Crush through the use of practical effects, accompanied by bright colors and oversized sweet props. "These films.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdvertiseMint
SEPTEMBER 22, 2023
“Why are my TikTok ads not spending?” This is a question on the minds of several advertisers. It can be frustrating to create an engaging TikTok ad campaign only to see it not deliver the results you expected. If you are facing this issue, you need to understand its causes to optimize your campaigns and get the most out of your ad budget.
Adweek
SEPTEMBER 22, 2023
H?agen-Dazs. Skinny Cow. Edy's. Drumstick. If you're a fan of ice cream, there is a good chance you have heard of at least one of these brands. Since 1928, Dreyer's Grand Ice Cream has been in the business of putting smiles on people's faces with ice cream, and according to Elizabell Rivera Marquez, CMO of.
AdvertiseMint
SEPTEMBER 22, 2023
Are you ready to dive into the exciting world of Merch by Amazon? Selling merchandise on one of the world’s largest online marketplaces has never been easier. Whether you’re an aspiring entrepreneur or a creative looking to share your designs, Merch by Amazon offers a fantastic opportunity. Merch by Amazon is a godsend for budding artists waiting for breakthroughs in the merchandise industry.
VideoWeek
SEPTEMBER 22, 2023
In this week’s Week in Review: Amazon announced new ads plans, FAST channels face Ofcom regulation in the UK, and Rupert Murdoch steps down as chairman of News Corp and Fox Corp. Top Stories Amazon Prime Video to Carry Ads Next Year Amazon will introduce ads on Amazon Prime Video from early 2024, the company announced this morning. Existing users will automatically be on the ad tier, with the option to pay an extra $2.99 per month for the ad-free plan. “To continue investing in comp
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
EGC Group
SEPTEMBER 22, 2023
It’s neither a secret nor a surprise that video ads have the power to attract attention as nothing else does. Video has become one of—if not the most—popular methods used to spread a brand’s message and increase visibility. And the application of video to retail media is revolutionizing television advertising. It’s all about the connection of audience with brand—through the aptly named invention of connected television (or CTV).
OpenX
SEPTEMBER 22, 2023
As Climate Week NYC wraps up, we’re provided an opportunity to reflect not only on our own sustainability journey, but also how we can continue to encourage digital advertising to become more sustainable. This year, Climate Week CEO Helen Clarkson centered her opening remarks centered around this year’s theme: We Can. We Will. We Can. The area of sustainability can feel incredibly overwhelming.
Exchange Wire
SEPTEMBER 22, 2023
This week, at DMEXCO, Cologne, IAB Europe, the European-level association for the digital marketing and advertising ecosystem, hosted a meeting for its board of directors to designate a new chair, vice chair, and other officers. Thomas Duhr, member of the [.] The post New IAB Europe Board Elects Chairman, Executive Committee appeared first on ExchangeWire.com.
More About Advertising
SEPTEMBER 22, 2023
Ocean Outdoor UK has launched a new sustainability initiative which moves the company closer towards delivering its decarbonisation goals and reaching net zero by 2040. Effective from January 2024, Ocean UK will pledge a percentage of its annual revenue to four critical marine based projects that remove atmospheric carbon and are helping to repair the … The post Ocean Outdoor UK launches exclusive sustainability strategy first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
SEPTEMBER 22, 2023
This week: Meta denies ads will come to WhatsApp, X users may be charged to battle bots. Social media dominated headlines this week, with Meta’s head of WhatsApp denying reports there were plans to bring ads to the platform to boost [.] The post The Stack: WhatsApp Denies Move to Ads, Musk Considers Paywall for X appeared first on ExchangeWire.com.
More About Advertising
SEPTEMBER 22, 2023
Social media isn’t the preserve of the young, despite what marketers think. A new Wavemaker study has done Generation X (45-60 year olds) the courtesy of showing an interest in their media habits and – surprise – discovered that brands are missing a big opportunity to connect with an affluent and switched on generation. Every … The post Show Gen X some love: Wavemaker reveals brand bias against wealthiest consumers first appeared on More About Advertising.
AdvertiseMint
SEPTEMBER 22, 2023
Color is one of the most powerful tools in the marketing world. But what are the best colors for branding and marketing? And how do you get your brand colors right? Great questions! You’ll find answers and more on this page. The colors you choose for your brand convey emotions and communicate your personality. They also shape how consumers perceive you.
MNTN
SEPTEMBER 22, 2023
The digital era has transformed TV advertising.In a sea of new solutions, from OTT to CTV, marketers are looking for reliable ways to measure how this essential marketing channel performs. This is why there has been more focus than ever on the TV attribution model. It’s the bridge that connects television exposure with tangible outcomes. By harnessing the power of data-driven insights, marketers gain the ability to make informed decisions and ultimately boost the overall return on investme
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Single Grain
SEPTEMBER 22, 2023
Outbound marketing is an area where many companies struggle to make headway, mainly because it’s not just about throwing cold emails or calls into the wind and hoping for the best. But what if we told you that the outbound marketing game has changed significantly, thanks to artificial intelligence? Yes, you read that right. AI can help you turbocharge your outbound efforts.
Single Grain
SEPTEMBER 22, 2023
Updated September 2023. The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. In this comprehensive guide, we’ll show you how to do that.
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