Martech
MAY 16, 2025
The AI wave hitting digital marketing is filled with slop AI-generated content that doesn’t engage people or search engines. That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool. It’s not a reliance,” said Noam Dorros, director analyst on search marketing and AI for Gartner.
MNTN
MAY 16, 2025
In the race for ad effectiveness, creative testing has gone from a luxury to a necessity. AI is stepping in to streamline that process, helping marketers predict how creatives will perform before they hit the screen. For advertisers focused on performance, especially in high-impact channels like Connected TV , AI-powered creative testing isnt just a time-saver; its a competitive edge.
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Martech
MAY 16, 2025
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “AI Adoption in Running Enterprise Revenue,” Clari. AI is reshaping businesses, and that includes revenue teams. But research from Clari identified a significant problem: reps dont trust it, according to newresearch from Clari.
MNTN
MAY 16, 2025
Marketing attribution has always played a critical role in uncovering which channels truly move the needle. But now, AI attribution is reshaping that foundation, turning what used to be a process of guesswork and gut feeling into a precision tool for performance marketing. By applying machine learning to the customer journey , AI doesnt just streamline attribution, it redefines it.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
MAY 16, 2025
The costs of AI are becoming a greater concern for corporate leaders as economic uncertainty continues to take a toll. According to Salesforces CIO AI Trends research, 90% of CIOs report that managing AI costs limits their ability to drive value. In response, this week, Salesforce introduced three new pricing models for its Agentforce platform. The existing conversational pricing model is $2 per conversation.
Monetize More
MAY 16, 2025
Microsoft announced on May 14th that it would be shutting down its Invest DSP platform, effective February 28, 2026. This wasn’t just another product sunset announcement; it was nothing short of an industry-defining statement that will reshape the future of programmatic advertising. Microsoft Shutters AppNexus Legacy and Exits DSP Market Let’s be brutally honest: Microsoft’s decision represents more than a strategic pivot.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
MAY 16, 2025
Perfect people proud of their no-longer-perfect luggage.
More About Advertising
MAY 16, 2025
When were all swiping, scrolling and skipping, attention becomes a critical commodity. But now VCCP has some good news for marketers: you dont actually need people to stop and stare at your ad, because just 1.5 seconds of attention will do the job, as long as you have a distinctive brand asset in the mix. … The post All brands need is 1.5 seconds of your time, says VCCP first appeared on More About Advertising.
Adweek
MAY 16, 2025
This partnership brings book access to communities in need across the country.
Seth Godin
MAY 16, 2025
In a huge bag of chips, each individual chip isn’t worth as much as if there’s only a few. On a long vacation, each day might feel less precious than on a short one. This is an invented construct. Our perception and embrace of time and the available alternatives is up to us. If it’s helpful for you to imagine that you’re dealing with scarcity, you’ll be able to find scarcity.
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Adweek
MAY 16, 2025
Meanwhile, shoppers brace for higher rates of inflation in the months ahead.
More About Advertising
MAY 16, 2025
Omnicom boss John Wren has signed a new contract – at a bargain basement $1 a year – to stay on as chairman and CEO until the end of 2028, when he will step down to be executive chairman. Wren, of course, has recently made the second biggest call of his business life (the first … The post Wren stays on at Omnicom to oversee IPG merger at $1 a year first appeared on More About Advertising.
Adweek
MAY 16, 2025
The home improvement brand wants to be a 'unifier'.
MNTN
MAY 16, 2025
In the race for ad effectiveness, creative testing has gone from a luxury to a necessity. AI is stepping in to streamline that process, helping marketers predict how creatives will perform before they hit the screen. For advertisers focused on performance, especially in high-impact channels like Connected TV , AI-powered creative testing isnt just a time-saver; its a competitive edge.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
MAY 16, 2025
Charter and Cox set to combine in massive cable merger.
MNTN
MAY 16, 2025
Marketing attribution has always played a critical role in uncovering which channels truly move the needle. But now, AI attribution is reshaping that foundation, turning what used to be a process of guesswork and gut feeling into a precision tool for performance marketing. By applying machine learning to the customer journey , AI doesnt just streamline attribution, it redefines it.
Adweek
MAY 16, 2025
TelevisaUnivision created an immersive presentation tied to Hispanic culture at the upfront.
Playwire
MAY 16, 2025
Key Points Invalid traffic (IVT) encompasses all non-human activity on your site, from benign search crawlers to malicious bots designed to defraud advertisers The Media Rating Council divides IVT into general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT), with the latter being more harmful and difficult to detect Publishers lose approximately $1.27 billion annually to IVT, with individual sites experiencing revenue impacts from 5-25% of potential earnings Technical protections
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
MAY 16, 2025
The Last Word with Lawrence O'Donnell was the most-watched show on MSNBC in both total viewers and the demo.
Playwire
MAY 16, 2025
Finding the right influencers for your brand isn't just about follower counts anymoreit's about meaningful engagement with the right audiences. But calculating true engagement goes far beyond simple ratios of likes to followers, especially in dynamic environments like gaming and livestreaming.
Adweek
MAY 16, 2025
The Detroit native started in radio at WQHH-FM in Lansing
VideoWeek
MAY 16, 2025
In this week’s Week in Review: Microsoft shuts down Xandr DSP, Belgium’s Market Court releases its TCF ruling, and ITV’s ad sales drop despite digital growth. Top Stories Microsoft Shutters Xandr DSP, Citing AI Upheaval Tech giant Microsoft announced this week it is shutting down Microsoft Invest, the demand-side platform it bought (and rebranded) through its acquisition of end-to-end ad tech business Xandr from AT&T.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
MAY 16, 2025
We dont gather at events for the lanyards, the lukewarm coffee, or the networking app no one remembers to download. We gather to do business.
Relevant-Digital
MAY 16, 2025
IAB Transparency & Consent Framework (TCF) is an open standard jointly developed by the European advertising industry and launched in 2018 to help stakeholders comply with EU privacy regulations (GDPR and ePrivacy), particularly in programmatic advertising. It enables websites and technology vendors to manage user consent transparently and consistently across the advertising supply chain.
Adweek
MAY 16, 2025
Foot Locker will remain a standalone business and keep its brands, including Foot Locker Kids, WSS, Champs Sports, and Atmos.
Exchange Wire
MAY 16, 2025
This week, the tech world continued its pivot to AI, while legal and creative sectors pushed back. In todays MadTech Daily, we cover Microsoft Advertisings decision to close Xandr DSP, the EUs ruling of tracking-based advertising practices employed by tech [.] The post The Stack: Major updates in Tech and Media appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
MAY 16, 2025
Solomon was arrested in April for the alleged plot to kill her ex-husband, Aaron, a former anchor at Nashville, Tennessee NBC affiliate WSMV.
More About Advertising
MAY 16, 2025
A determinedly retro feel and starring a TikTok influencer (Alix Earle) is one way to connect with what one might loosely call ‘culture.’ It’s beach body ready time of course so BBH US is updating that still well-known Indian manual with a group of Florida lovelies – the sort to bring a smile to Donald … The post MAA Ad of the Week: Hawaiian Tropic Tana Sutra by BBH US first appeared on More About Advertising.
Adweek
MAY 16, 2025
Daniels emphasized the importance of meeting life's many challenges.
Martech
MAY 16, 2025
In April, Warner Music Group sued the viral bakery chain Crumbl for $23.85 million, claiming it used 159 copyrighted songs in TikTok and Instagram posts without securing proper licenses. The tracks included artists like Beyonc, Taylor Swift, BTS, Coldplay and Dua Lipa. That wasn’t a rogue error. Crumbl had already received a cease-and-desist letter from Warner in August 2023.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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