Adweek
DECEMBER 21, 2022
Not many of us will get the chance to sit by the fire in a cave full of Whoville delicacies like Who Pudding during the winter, or ghost hunt in a firehouse equipped with proton packs for Halloween. These unique worlds have been transformed into a reality through rental spaces where fans' favorite stories are.
The Ad Tech Blog
DECEMBER 21, 2022
When you are a one-person show, identifying the high-value tasks is easy: all of them are. Because you are the only one executing them, what’s the point of categorizing them? Once you start adding a CTO, VPs, Directors, and team members, things get more complicated. You will try to define the tech stack, and your CTO will push back. After all, you hire them to do that job.
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Adweek
DECEMBER 21, 2022
For NBC, the new year is bringing a new look. The company is in the midst of a brand refresh--subtly rolling out a new logo in the fall--and continuing the update with a new studio card/curtain raiser, a.k.a. the brandmark, animation and chimes that kick-off NBC programming. Viewers can see the curtain raiser debut during.
Marketing Dive
DECEMBER 21, 2022
Talks for the package, which are reportedly far along, show the league continuing its move toward a digital-first future.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 21, 2022
More people are buying pre-loved items as they make greener choices, but there's a long way to go to fix the fashion industry's climate ills. Between 2021 and 2022, brands' adoption of resale grew by more than 300%, according to a report by resale platform thredUP, with dozens more apparel companies expanding their online stores.
Marketing Dive
DECEMBER 21, 2022
The 4% year-over-year dip in digital is joined by an 8% decline in overall ad spend for the month, per findings from Standard Media Index.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 21, 2022
Cloud infrastructure technology services are converging on the media and ad tech industry. The sleeping giant is Amazon Web Services. And AWS has woken up. The post AWS Clean Rooms Presage A New Era Of Cloud Infrastructure Taking Over Ad Tech appeared first on AdExchanger.
Adweek
DECEMBER 21, 2022
Instagram launched a Notes feature that allows users to share posts containing only text and emojis that will only be visible for 24 hours. Each Note can contain up to 60 characters. Rather than being public content, Notes will be shared with the audience the creator selects and will appear at the top of each.
Exchange Wire
DECEMBER 21, 2022
While conversations around ESG have increased in recent months, discourse around whether ad tech truly recognises its responsibility to address its impact on the environment remains without consensus. So, what will advance the ESG cause in 2023? In our latest [.]. The post ESG: predictions for sustainability in 2023 appeared first on ExchangeWire.com.
Adweek
DECEMBER 21, 2022
Snapchat released three updates Wednesday for its $3.99-per-month Snapchat+ subscription option, which debuted in late June and topped 1 million paying subscribers in August. As initially discussed in October, a new Gifting feature enables subscribers to pay $39.99 and send a friend or loved one a 12-month subscription to Snapchat+. Snap Inc. Snapchat introduced more.
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AdExchanger
DECEMBER 21, 2022
Dramatic shifts in consumer viewing habits during the pandemic have led, predictably, to an intense focus on the corresponding connected TV (CTV) advertising opportunity. CTV ad spend is growing leaps. The post CTV Is Maturing, But Measurement And Big Picture Challenges Remain appeared first on AdExchanger.
Adweek
DECEMBER 21, 2022
There was a time when travel-related brands heavily relied on influencers to sell a fantasy. These partnerships often resulted in a Facetuned photograph of a popular figure on a sandy beach, standing in crystal-clear waters with a candy-colored cocktail. Or they could be seen enjoying a picturesque view from their fancy hotel room, perhaps quietly.
Martech
DECEMBER 21, 2022
Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive. Below, we introduce some of the basic concepts of marketing management. .
Adweek
DECEMBER 21, 2022
Twitter detailed a slight tweak to its $cashtags functionality, which lets users tweet the symbol for major cryptocurrencies, exchange-traded funds or stocks to generate a clickable link that brings up search results. The social network said in a Twitter Business tweet that those search results will now include pricing graphs for major symbols. Users can.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
DECEMBER 21, 2022
Advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact on the lower funnel, including conversion rate. Luxury car manufacturer Audi recently experimented with using. The post Audi Drives Performance With An Attention-Based Bidding Algorithm appeared first on AdExchanger.
Adweek
DECEMBER 21, 2022
Twitter once again tweaked its Community Notes crowdsourced fact-checking initiative, which was hatched as Birdwatch in January 2021. The company said in a tweet, "In September, we began requiring that new contributors unlock the ability to write notes by first making valuable ratings. This increased average note quality so much that, today, we are retroactively.
AdExchanger
DECEMBER 21, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snail Mail Prevails Apple’s AppTrackingTransparency sent advertisers looking beyond Meta and Google for attribution-based advertising. Most of those budgets. The post Snail Mail Still In The Race; Who Wins If Twitter Loses? appeared first on AdExchanger.
Adweek
DECEMBER 21, 2022
PPG will continue on as the official paint of the National Hockey League in Canada and the U.S. following a three-year extension of their North American partnership. Financial details and terms were not disclosed. Pittsburgh-based PPG will participate as a sponsor of the 2023 Discover NHL Winter Classic, in which its hometown Penguins will visit.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
VideoWeek
DECEMBER 21, 2022
Hot on the heels of COP27, the Conscious Advertising Network (CAN) convened for its Conscious Thinking Live Event to discuss responsible advertising, “wokewashing”, and the social and economic imperatives of sustainable media planning. VideoWeek asked four CAN members for their views on how brands’ Environmental, Social and Governance (ESG) commitments will shape media plans in 2023 – and what types of content will be left out in the years ahead.
Martech
DECEMBER 21, 2022
Marketers are going to be measuring and re-measuring their investments in 2023. Nearly two-thirds say they will be re-evaluating their media spend more frequently, with most doing so monthly, according to a new IAB survey. Ad spend will continue to grow. The overall ad spend is projected to be up 5.9%, according to the IAB’s “2023 Outlook Survey.” Every digital channel is expected to see increased ad spend, with CTV leading the way in a 14.4% increase.
Ad Monsters
DECEMBER 21, 2022
Do you have a little downtime? Are you looking for something informative to binge on? If so, let’s rewind and look back at the webinars AdMonsters aired in 2022. . Whether you’re craving a rewatch or want to catch up on some much-needed viewing, AdMonsters’ webinars are available at your leisure. This year, our webinar series dealt with the future of monetization, malvertising schemes, and how publishers use data to close deals. .
Basis
DECEMBER 21, 2022
Raise your hand if it feels absurd that we’re deep in the throes of December. Wasn’t August, like, last week? Now, raise your hand if 2022 has felt like it’s dragged on endlessly. Regardless of which boat you’re in, there’s no avoiding the fact that the new year is rapidly approaching. And with it? New Year’s resolutions. Love ‘em or hate ‘em, in just a few days’ time your social feeds are sure to be filled with folks setting goals, resolving to change, and finally committing to practicing that
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Monetize More
DECEMBER 21, 2022
It’s that time of the year again when the nights are longer, the winds are colder and for most people around the world, it means the holiday season is here! As a publisher, the holiday season or the last quarter of the year usually comes down to two words: Increased revenue. With the final quarter coming in, most publishers know that this is the time where they can earn the most or reach the maximum earning potential for their sites.
Martech Series
DECEMBER 21, 2022
LiveCanvas is a page builder aimed specifically at those who want to build great websites without getting too far from the HTML code, but reducing fatigue. Engineered for performance and trusted by over 13966 Sites, LiveCanvas helps you achieve fine-grain control and edge-to-edge precision throughout your entire WordPress project, handling both particular pages and dynamic templates.
Exchange Wire
DECEMBER 21, 2022
In the context of economic uncertainty, staffing shortfalls, and the necessity to leverage signals beyond the third-party cookie, it is unsurprising that advertisers are now turning towards artificial intelligence (AI) and other automated solutions to repurpose their ad infrastructure for [.]. The post Infrastructure & Automation: Predictions for 2023 appeared first on ExchangeWire.com.
Martech Series
DECEMBER 21, 2022
Personalized direct mail initiative leads to 1,100% ROI, top honors at marketing awards. LexisNexis Legal & Professional , a leading global provider of information and analytics, took home the Best Direct Mail Campaign at this year’s distinguished Chief Marketer Pro Awards. In partnership with Sendoso, the leader in delivering branded, B2B experiences through gifting, LexisNexis’ Gold Winner campaign “Let’s Stir it Up” finished ahead of Silver Winner Michelob ULTRA Pure Gold and Bronze Winne
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
DECEMBER 21, 2022
Sponsored by Amazon Ads. Customer-centric advertising is gaining momentum. It’s an approach that strives to improve the customer experience at every single advertising touchpoint, and it helps build brand trust, increase engagement and enable marketers to build campaigns that are more relevant to consumers. At unBoxed 2022 , the annual Amazon Ads conference, the conversation focused on three key customer-focused trends, including the rise in more relevant advertising and the importance of implem
Martech Series
DECEMBER 21, 2022
As part of the global omnichannel company’s celebration of the milestone for text messaging, Guillermo Rodriguez takes a comic tour through the decades from 1992 to today. Last night, ABC’s Jimmy Kimmel Live! included an on-air segment based on global omnichannel company Infobip’s creative campaign to highlight the 30th anniversary of short message service (SMS).
Brid.tv
DECEMBER 21, 2022
Are you an app developer looking to turn your latest mobile game into a source of income? Or perhaps you’re building an OTT app and want to monetize video content? Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free.
Martech Series
DECEMBER 21, 2022
Company and Executive Leadership Recognized for Commitment to Servant Leadership, Core Culture Behaviors, Diversity, and Inclusive Environment. Virtana , a leading provider of AI-driven monitoring solutions for hybrid cloud management, announced today that workplace insights company Comparably has named Virtana the recipient of four awards for Q4 2022.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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