Adweek
MAY 9, 2023
Queen Charlotte: A Bridgerton Story has debuted atop Netflix's English TV list with 148.28 million hours viewed, making it the most-viewed title for the streamer this week and allowing it to reach the Top 10 in 91 countries. The big debut gives the company another huge hit right before its first appearance at upfront week.
Smart Insights
MAY 9, 2023
Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the huge interest in ChatGPT (see our articles on using … The post 15 Applications of Artificial Intelligence in Marketing appeared first on Smart Insights.
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Adweek
MAY 9, 2023
In its first earnings report since the high-profile Dominion lawsuit settlement, Fox posted a $50 million loss for its fiscal third quarter, despite revenue boosts from the Super Bowl and Tubi. The company said the loss was "primarily due to charges associated with" legal settlement costs, meaning the $787 million charge will likely appear in.
AdExchanger
MAY 9, 2023
Zitron argues that the internet is being ruined by the Big Tech players that control it and that advertising needs to lose its sense of entitlement over everyone’s data. The post PR Provocateur Ed Zitron: Big Tech And Ads Broke The Internet Beyond Repair appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 9, 2023
Being called for jury duty is an undeniable headache, and dodging this commitment is a universal cause for celebration. But in his latest Mint Mobile spot, Ryan Reynolds is serving a sales pitch and exposure therapy to a juror who has had more than just a few long days to complain about. Reynolds and the.
AdExchanger
MAY 9, 2023
The US now has nine state privacy laws on the books – and the list is only going to get longer over the next couple of years. The post The Number Of US State Privacy Laws Is Close To Hitting Double-Digits appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 9, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reeling In The Green Meta reel-y wants to monetize Reels. (Sorry, had to.) Now that the company has The post Meta Tests Paying Creators For Reels Views; But Paying News Publishers Is A Bridge Too Far appeared first on AdExchanger.
Adweek
MAY 9, 2023
Warren Buffett once said, "A market downturn doesn't bother us. It is an opportunity to increase our ownership of great companies with great management at good prices." While Mr. Buffett was referring to investing in stock, this same sentiment applies to investing in marketing. For example, as marketers emerged from Covid-19 lockdowns, those who took.
Martech
MAY 9, 2023
Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. A go-to-market strategy is an organization’s plan to engage customers to buy a product or service and gain a competitive advantage.
Adweek
MAY 9, 2023
The agency pitching process is broken, bloated and overtly complex, according to a new Forrester Research report. Fixing the model requires both brands and agencies to make major changes, said the report's author, Forrester principal analyst Jay Pattisall. Making those changes will be economically beneficial for everyone involved, and probably lead to happier partnerships.
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AdExchanger
MAY 9, 2023
The media industry has a junk food problem. Marketers and their agency and DSP partners have grown so focused on vanity media metrics, such as clickthrough rate (CTR), cost-per-click (CPC) The post It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory appeared first on AdExchanger.
Adweek
MAY 9, 2023
In this episode of Brave Commerce, Gabi Lewis, co-founder of keto-friendly cereal brand Magic Spoon, joins Rachel Tipograph and Sarah Hofstetter to share his insights on expanding into the retail space from a DTC perspective with a focus on innovation, acquisition and brand identity. Lewis and his co-founder, Greg Sewitz, launched Magic Spoon in 2019.
AdExchanger
MAY 9, 2023
On Tuesday, agency holding company Stagwell reported $622 million in Q1 revenue – a 3% decrease year over year – and $53 million in Q1 net-new business, a 1% decrease YoY, The post After A Lackluster Q1, Stagwell Lays The Groundwork For A Strong 2024 appeared first on AdExchanger.
Adweek
MAY 9, 2023
Meta's announced in April plans to phase out shops on its platforms that don't use the checkout feature, spurring people to make more in-app purchases and limiting the traffic Facebook and Instagram send directly to commerce sites. While convenient for people, the move will give the platform more visibility over attribution, historically hampered by Apple's.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
MAY 9, 2023
The Coca-Cola juice line’s “Filled with Life” campaign looks to combat consumers’ “autopilot moments” while showcasing its first global brand design.
Adweek
MAY 9, 2023
In today's digitally driven world, data has become a powerful tool for businesses to connect meaningfully with consumers. To understand more about how to collect, keep and expand data to influence consumer culture, we sat down with Tariq Hassan, chief marketing and customer experience officer at McDonald's USA. Hassan joins Suzy founder and CEO Matt.
Marketing Dive
MAY 9, 2023
Customer experience is the most commonly cited application while more than two-thirds said the benefits of the tech outweigh the risks.
Adweek
MAY 9, 2023
When you hear the words "business" and "finance," Bloomberg tends to come to mind. The company is known for its in-depth journalism on the topics of business, media, technology and beyond. Bloomberg simplifies numerous data points into relevant insights that are trusted by business and financial professionals around the world. Through its multichannel storytelling, it.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
VideoWeek
MAY 9, 2023
It was roughly this time last year that the first AI-generated images from the new wave of AI tools like Midjourney and DALL-E 2 started hitting all of our social feeds. At that point the text-based tools like ChatGPT, Bing Chat, and Bard were still over half a year off from being released to the public. But despite their nascency, these tools are rapidly evolving beyond just being quirky curiosities, as businesses in every industry try to figure out how to apply them to their day-to-day work.
Exchange Wire
MAY 9, 2023
In today's ExchangeWire news digest: Shopify will cut 20% of its headcount and sell its logistics business; PubMatic launches a DSP-less media buying solution; and Meta close Facebook Online Paid Events. Shopify sheds staff, sells logistics business Shopify will lay off around [.] The post Shopify Shed Staff and Logistics Arm; PubMatic Launch DSP-Less Solution appeared first on ExchangeWire.com.
AdExchanger
MAY 9, 2023
Ad tech and cloud tech are converging; there’s no doubt about that. But how much of ad tech will get eaten by cloud platforms? That’s harder to answer, says Myles The post Ad Tech Should Have Its Head In The Clouds appeared first on AdExchanger.
Seth Godin
MAY 9, 2023
Walk into a bank with a stocking on your head and you’re probably going to get arrested. Civil society as we know it is dependent on identity and responsibility. A person does something and owns the consequences. This requirement of identity leads to the dynamic of the free market that we call trust. Even companies, which aren’t people but lately have been given many of their privileges, occasionally have to pay the price for abusing our trust.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
MAY 9, 2023
Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs.
AdPulp
MAY 9, 2023
The advertising agency business has been in one bind or another ever since the dawn of digital. Digital shook the industry to its core, and the reverberations are still being felt from top to bottom. The list of problems is long, but one problem we don’t spend enough time discussing is the problem of not […] The post You Are Not A Machine.
Ad Monsters
MAY 9, 2023
With a career covering the gamut of every aspect of ad tech, Glenda Bautista-Baker, Senior Director of Product, PMC, is a shapeshifter of sorts. Whether it’s the sales side, product, or data analytics, Glenda developed a bird-eye view of the ecosystem. This experience has made her a unique problem-solver. She is now stepping into a new era in her career, one that started with a tale of misfortune.
Digiday
MAY 9, 2023
A survey out today of 1,000 agency and marketing execs shows a majority believe user tracking will soon become obsolete, but only 40% are familiar with non-cookie based options. According to the survey , conducted by Ogury — one of the more aggressive ad-tech firms trying to cement its place in a cookie-less future — and IT market research firm IDC, 32% of respondents said they will change the type of ad-tech supplier(s) they are working with.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Rob Campbell
MAY 9, 2023
Apple. One of the best brands in the world. From product to marketing … everything they do is considered, consistent and distinctive. A brand voice forged over years, with a clear understanding of who they are. But what’s interesting is what they used to be … Or this … Or worse of all, this … I know they’re from a time where long copy wasn’t viewed with the same distain as a global pandemic but look at them?
Digiday
MAY 9, 2023
A survey out today of 1,000 agency and marketing execs shows a majority believe user tracking will soon become obsolete, but only 40% are familiar with non-cookie based options. According to the survey, conducted by Ogury — one of the more aggressive ad-tech firms trying to cement its place in a cookie-less future — and IT market research firm IDC, 32% of respondents said they will change the type of ad-tech supplier(s) they are working with.
VideoWeek
MAY 9, 2023
The supply side has taken another leap across the aisle, as PubMatic launches a new product called Activate, enabling brands and agencies to buy CTV and online video inventory directly through the SSP. The announcement is the latest in an escalating trend of supply path optimisation (SPO). Traditionally a buy-side practice, the sell side is now embracing SPO and cutting out DSPs, thereby establishing more direct relationships between advertisers and publishers.
Digiday
MAY 9, 2023
Public relations has a reputation problem. At least that’s the case according to a PR industry veteran of 16 years who predominately works with B2B tech brands. He says economic uncertainty has been a catalyst for shoddy communications practices, agency jumpers and flash in the pan marketing moments as opposed to sustainable brand building. In recent years, fragmentation across the digital media landscape has put a strain on client-agency relationships as clients expect more than earned media an
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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