Adweek
JANUARY 10, 2023
As it looks to reclaim its second-place perch with an increased focus in advertising, Burger King is naming Patrick "Pat" O'Toole its chief marketing officer for the United States and Canada. O'Toole will begin the role on Feb. 6. O'Toole comes to the RBI brand after nearly a year as chief marketing officer for PepsiCo's.
AdExchanger
JANUARY 10, 2023
Microsoft Advertising is getting more serious about retail media. On Tuesday, Microsoft Advertising launched an off-site audience extension product and kicked off a testing phase for in-store activations. The post Microsoft Advertising Sets Its Sights On Retail Media appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JANUARY 10, 2023
TikTok allows creators to automatically check for copyrighted sounds when they create posts. However, users must turn this feature on before the application will begin doing so. Our guide will show you how to turn on the "video sound copyright check" setting in the TikTok mobile app. Note: These screenshots were captured in the TikTok.
Martech
JANUARY 10, 2023
Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. This results in increased complexity , cost overruns, data silos and inefficient usage patterns. Ultimately, it becomes hard to realize expected returns on investment. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 10, 2023
Rob Gronkowski has a busy Super Bowl weekend ahead of him next month. The retired four-time Super Bowl champion is an NFL analyst for Fox Sports and will be kicking a field goal live in the third quarter for FanDuel's Super Bowl spot. "I'm more busy that whole week than when I was playing in.
Marketing Dive
JANUARY 10, 2023
VRS marks the first time the company’s advertising falls under direct court oversight and could be a wake-up call for others using algorithms to target ads.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 10, 2023
How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. Digital media and advertising. Retail media networks. How data will change marketing in the new year. The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future.
Adweek
JANUARY 10, 2023
In this episode of Brave Commerce, Michal Geller, president of ecommerce and digital at Newell Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media and ecommerce attribution. Geller shares his experience using retail media as a productive media platform. He explains how brands can utilize retail media to develop strong relationships with.
Martech
JANUARY 10, 2023
Your holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard – particularly if you operate in a highly competitive market. Join our live, interactive webinar with Kate Richardson, Director of Customer Retention Marketing at Artifact Uprising and Toby Yuen, Customer Success Manager at Blueshift and discover proven ways to keep customers engaged and purchasing more.
Adweek
JANUARY 10, 2023
Many people don't understand how much an insurance company depends on advertising to create an identity. Compared to a physical product, insurance is intangible, and people gain an association with the brand through advertising. How much you invest in advertising and how you lead your marketing strategy is a core differentiator on who wins and.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Ad Monsters
JANUARY 10, 2023
I got back from CES on Friday evening (in time for my kids’ bedtime!) after a packed and thrilling couple of days of meetings with leaders from across the adtech, martech, and digital advertising worlds. Reflecting on everyone I spoke with, here’s what jumped out at me: Every discussion I had was focused on new hybrid domains where adtech is bumping up against some other ecosystem.
Adweek
JANUARY 10, 2023
Four of Europe's largest telecom operators--Deutsche Telekom, Orange, Telefonica and Vodafone--have formed a joint venture, which will see them develop their own digital advertising platform. The initiative was presented to the European Union's antitrust watchdog Jan. 6 with the aim of creating a "jointly controlled, full-function" digital advertising platform with each owning each share.
AdExchanger
JANUARY 10, 2023
TV industry executives discussed next steps for measurement and alternate currencies at CES in Las Vegas. Expect a heightened focus on ACR, calibration panels and advanced audiences. The post The TV Industry Will (Finally) Shift To New Currencies In 2023 appeared first on AdExchanger.
Adweek
JANUARY 10, 2023
In episode seven of Touch of Truth, host Jackie Cooper sits down with Saudi-born singer/songwriter, angel investor, entrepreneur and world-class equestrian Fahad Saud. During the conversation, they discuss his music career, how his writing process has evolved, opening for Haim at SXSW and what fans can expect from him next. Touch of Truth Podcast: It.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
JANUARY 10, 2023
Success in the first-party web is based first and foremost on relationships, quality and trust, neither of which are improved by most content currently provided by recommendation engines, writes audience. The post Why Content Recommendation Widgets Will Hurt Publishers In The First-Party Web appeared first on AdExchanger.
Adweek
JANUARY 10, 2023
If you know you know, and if you don't, BIC will spell it out for you: Lighters like its EZ Reach model are tailor made for fireplaces, fondue pots, tiki torches and "more." And by "more," the brand means weed. To drive home that unsubtle point, BIC has added country music icon Willie Nelson to.
Marketing Dive
JANUARY 10, 2023
Most recently CMO of Mountain Dew, Pat O'Toole will help grow traffic, accelerate sales and support the chain's Reclaim the Flame plan.
Adweek
JANUARY 10, 2023
The state of your home can have a powerful impact on your everyday mood and general well-being. The latest work from Ikea explores this notion with a modern-day fantasy that shows all creatures are deserving of a home that makes them feel good. Made in collaboration with agency Rethink and directed by Nick Ball, "The.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
JANUARY 10, 2023
The General Mills brand taps into 90s nostalgia, enlisting Sir Mix-A-Lot to rework his iconic track for the first time in the song's 30-year history.
Adweek
JANUARY 10, 2023
Communicating all the wonders of travel via a short video is no easy task. That goes double for brands taking on the mission of teasing out the full sensory experience of being on a luxury cruise. Fortunately, with a working mix of musical and visual delights, consumers can get the gist of things even from.
Basis
JANUARY 10, 2023
Like so many industries, the higher education space has been turned on its head over the past few years. While online learning is no longer the necessity it was at the beginning of the COVID-19 pandemic, the continued increase in demand for online education programs is undeniable. But COVID-19 isn’t the only impetus for changes in higher ed. Undergraduate enrollment had declined for eight consecutive years even before the arrival of the pandemic, and that trend has continued on through 2022.
Adweek
JANUARY 10, 2023
Meta will begin phasing out support for its original virtual reality headset, the Oculus Quest 1, which debuted in May 2019 but was no longer offered for sale once the Quest 2 debuted in October 2020. The company said in a help post that people will still be able to use their Quest 1 headset.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
JANUARY 10, 2023
PropellerAds , a leading advertising and marketing technology company based in Limassol, Cyprus, has announced the inauguration of a new office in Bangalore, India. Let’s take a closer look at PropellerAds’ plans for its new office, what it means for local clients, and how it will impact the affiliate marketing and media buying industry as a whole.
Adweek
JANUARY 10, 2023
Meta is making further changes to the way teens experience advertising on its platforms and giving people in that age group more specific controls and resources to better understand why they are seeing certain ads on its applications. The company explained in a Newsroom post Tuesday, "We recognize that teens aren't necessarily as equipped as.
AdExchanger
JANUARY 10, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take It To The Max Google’s Performance Max is a black box that uses automation to serve ads across. The post The Power Of Performance; Podcasts Must Cast A Wider Net appeared first on AdExchanger.
Adweek
JANUARY 10, 2023
We all know Twitter as the place where we get our news, but many use it to connect with others from all over the world, especially in their field. Brianne Fleming created a weekly chat on Twitter called #PopChat where she talks about pop culture references and applies them to marketing. For example, a discussion.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JANUARY 10, 2023
With 100 million customers and a homegrown CDP, Intuit is a data-driven brand, says Intuit CMO Lara Balazs. But beyond conversions, the owner of TurboTax and Credit Karma closely tracks. The post Getting Into It With Intuit, The Brand With Its Own CDP appeared first on AdExchanger.
Smart Insights
JANUARY 10, 2023
Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in … The post What is always-on marketing? appeared first on Smart Insights.
Martech Series
JANUARY 10, 2023
Attentive’s customers can now benefit from highly personalized and targeted experiences for brands when connecting Salesforce with Attentive. Attentive, the conversational commerce platform, announced it has launched Attentive SMS for Salesforce Commerce Cloud on Salesforce AppExchange, empowering brands to personalize every SMS message and drive higher conversions with their e-commerce data.
Playwire
JANUARY 10, 2023
Key Points. Ad revenue across the entire industry is at a 5 year low, lower even than the lowest ad revenue numbers recorded during the height of COVID restrictions in the US. Industry indicators estimate that ad revenue will continue to be lower than last year’s metrics for the first half of 2023. Industry researchers expect a resurgence in ad revenue to come in the second half of 2023.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
290 
Let's personalize your content