Adweek

MAY 27, 2025

Hesser co-founded Food52 16 years ago alongside Merrill Stubbs, reinventing food media for the digital age.

Food 303

Food Media 303

The Ad Tech Blog

MAY 27, 2025

I think it’s time to recalibrate expectations around what AI can do for SaaS companies. As with any emerging technology, I’m seeing two trends: The scared founder : “ I’ve built my entire company around the SaaS model; It feels risky, like too much of a leap to bake AI Agents into the product. It is not my model; it is a distraction.

Conversion 130

Conversion Marketing 130

Adweek

MAY 27, 2025

With events like the 2026 FIFA World Cup and the Los Angeles 2028 Olympic Games on the horizon, experiential marketing opportunities abound for marketers, sponsors, and designers.

Marketing 238

Marketing 238

Martech

MAY 27, 2025

After more than a year of trying , Salesforce announced today it is buying data management company Informatica for $8 billion. The purchase will bolster the CRM giant’s push into AI. It will also boost Salesforce’s portfolio in data management and governance, aiming to “deploy powerful and responsible agentic AI.” “Truly autonomous, trustworthy AI agents need the most comprehensive understanding of their data,” Salesforce president and CTO Steve Fisher said in

MarTech 107

MarTech Marketing 107

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MAY 27, 2025

He joined the station in 1986.

Affiliates 222

Affiliates 222

Martech

MAY 27, 2025

There are two key reasons CTV is likely to be among 2025s fastest-growing advertising channels : Its big-screen storytelling capability. Its digital targeting functionality. CTV isnt yet a stand-alone revenue driver. Where it shines and where its important to assess impact is the lift it creates for your other active marketing channels. Used strategically, CTV can support and amplify your performance marketing efforts.

Retargeting 95

Retargeting CPA CPM Audience 95

AdPushup

MAY 27, 2025

Programmatic Deals automate ad transactions, helping advertisers reach the right audience efficiently while balancing control, pricing, and exclusivity. In this blog, get an overview of the types of Programmatic Deals (open auction, private auction, preferred deal, and programmatic guaranteed deal). Each impression is unique, then why trade them equally?

Impressions 98

Impressions Audience Advertising 98

Adweek

MAY 27, 2025

The deal is expected to close in Salesforces fiscal year of 2027, subject to regulatory approval.

Ad Tech 194

Ad Tech 194

Seth Godin

MAY 27, 2025

We notice the current most when we’re headed against it. It’s easy to take our advantage for granted when we’re headed the other way and it’s helping us. Related: When I’m on my bike, I generally hope that drivers will cut me some slack–a lesson that’s easy to forget when I’m the one who’s driving.

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92

Adweek

MAY 27, 2025

Moving messaging from fear to peace of mind in the high-stakes world of energy solutions.

Marketing 165

Marketing 165

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

PubMatic

MAY 27, 2025

As the 2025 upfronts come to a close, advertisers are facing more than just shifting budgets. Economic headwinds, tariff turbulence, and the ongoing splintering of audiences have made one thing clear: flexibility is the new must-have. Rather than locking in spending months in advance, marketers are looking for ways to stay nimble, optimize in real time, and reach audiences in premium environments – on their terms.

Audience 59

Audience Direct Data Impressions Advertising 59

Adweek

MAY 27, 2025

Settle has been the news director at Tegna's Buffalo, New York station WGRZ since 2022.

Affiliates 162

Affiliates 162

VideoWeek

MAY 27, 2025

At last week’s Interact conference in Brussels, IAB Europe released the latest edition of its AdEx Benchmark report, covering ad spend and trends across Europe in 2024. The report, now in its nineteenth year, has become one of the most reliable resources for charting state of Europe’s digital advertising industry, and the headline figures were strong.

Retail 52

Retail Banner Media ROI 52

Adweek

MAY 27, 2025

The founders of the trailer-centric awards ceremony reveal how the art form has changed over 25 years.

Marketing 284

Marketing 284

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Single Grain

MAY 27, 2025

Generic content doesn’t capture attention. As a result, personalized articles have become essential for businesses seeking meaningful audience connections. Artificial intelligence has made this process more scalable and efficient. 71% of organizations now regularly use generative AI in at least one business function, reflecting its growing importance in modern marketing operations.

Marketing 52

Marketing Machine Learning Audience Conversion Rate 52

Adweek

MAY 27, 2025

'Bags Fly Free' was a promise, a differentiator, and even part of the brand.

Advertising 240

Advertising 240

Exchange Wire

MAY 27, 2025

In todays Digest, we discuss the latest ad tech investigations, including Google facing an AI antitrust probe and regulators looking into whether Media Matters colluded with advertisers to turn advertisers away from X. We also examine ChatGPTs referral traffic doubling [.] The post Digest: Google Faces AI Antitrust Probe; ChatGPT Referral Traffic Doubles in 2025 appeared first on ExchangeWire.com.

Ad Tech 52

Ad Tech Media Advertising 52

Adweek

MAY 27, 2025

Celebrating teams that execute sharp business strategies and bring iconic brands and resonant campaigns to life.

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218

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Exchange Wire

MAY 27, 2025

Consumers are being left confused and unsure how to feel about the majority of soft drink brands. Thats according to new data from DAIVID, which found that confusion is among the top emotions people feel when watching soda ads. DAIVID [.] The post New Report Finds Soft Drink Brands Losing Their Fizz Due to Confusion & Lack of Emotional Consistency appeared first on ExchangeWire.com.

Ad Tech 52

Ad Tech 52

Adweek

MAY 27, 2025

YouTube and Paramount Global recorded the highest month-to-month increases at 0.4%.

Media 216

Media 216

Exchange Wire

MAY 27, 2025

El Nacional, a leading digital news outlet in Catalonia, successfully increased its RPM by up to 11% with Pubstacks server-side integration, delivered through One, Pubstacks full-stack monetisation manager. The integration, activated in under two minutes, enabled the media outlet to [.] The post El Nacional Unlocks 11% RPM Uplift withPubstacks Server-Side Technology appeared first on ExchangeWire.com.

Media 52

Media 52

Adweek

MAY 27, 2025

Only two titles crossed the billion-viewing minutes threshold, both belonging to Netflix.

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213

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Exchange Wire

MAY 27, 2025

Bedrock Platform, the scalable media trading infrastructure provider for high fidelity signal environments, today (May 27th, 2025) announced a new partnership with Evorra, the SaaS audience platform engineered for transparent, privacy-first data collaboration and control at scale. This collaboration empowers advertisers [.] The post Bedrock Platform & Evorra Announce Partnership to Power Responsible, Scalable Audience Activation appeared first on ExchangeWire.com.

Audience 52

Audience Media Advertising 52

Adweek

MAY 27, 2025

The lines between content and commercial are blurring amid launches like WBD Storyverse.

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191

Exchange Wire

MAY 27, 2025

ExchangeWire's ATS Singapore returns in just over a month for its 14th anniversary in the APAC region. We take another dive into this years topics, from AI to incrementality. With ATS Singapore 2025 just around the corner, we gathered more insights [.] The post ATS Singapore 2025: Delving Deeper into This Years Topics appeared first on ExchangeWire.com.

Ad Tech 52

Ad Tech 52

Adweek

MAY 27, 2025

Gibson comes from WBAY in Green Bay

Affiliates 165

Affiliates 165

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

More About Advertising

MAY 27, 2025

The advent of 5G technology is set to revolutionise many sectors in the UK, unlocking new business opportunities and transforming existing processes. With the UK government and telecom companies rolling out 5G networks across the country, businesses are beginning to tap into the immense potential of this next-generation mobile connectivity. From providing faster speeds and … The post The UKs 5G rollout: how this technology Is powering business Innovation first appeared on More About Advert

Advertising 92

Advertising Finance 92

Digiday

MAY 27, 2025

The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making a big impact in their industry, with 10 years of experience or less. This years finalists stand out for their bold innovation, measurable impact and deep connection to the audiences they serve. Each has harnessed data to shape strategy, delivered campaigns that drive real results or pushed creative boundaries within their roles.

Communications 39

Communications Retail Audience Media 39

Ad Monsters

MAY 27, 2025

What happens when the people whove lived the pain points start engineering the solutions? Stephanie Layser, Justin Wohl, and Justin Barton are bringing lived experience to the table, reshaping tools around transparency, control, and scale for the sell side. Did you catch last weeks news? Amazon is building a prebid adapter. Someone from the AdMonsters community had a hand in making that happen.

Ad Ops 69

Ad Ops Ad Tech Rich Media Advertising 69

Digiday

MAY 27, 2025

Its only been six months since Perplexity launched its ad business , but advertisers are already hungry for it to grow up fast and prove its more than just another shiny object. Six media buyers Digiday spoke to say they want to see more from the AI-powered search engine, which has been tested by the likes of Indeed, Whole Foods, Universal McCann and PMG since November, when they signed up as the first brand and agency partners to the platform.

Marketing 67

Marketing Food Retail Agency 67

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing