Adweek
FEBRUARY 28, 2023
Coltrane Curtis tracks down talent who would be left largely unfazed if social media suddenly ceased to exist. The founder and managing partner started his influencer marketing career well before the term was widely recognized. Since launching the full-service creative agency Team Epiphany in 2005, Curtis hasn't let the industry's fixation on follower counts and.
Ad Rants
FEBRUARY 28, 2023
Public relations and marketing used to be like oil and water, two separate entities that didn't mix. There was a set PR team and a set marketing team, and brands needed both to succeed. PR and marketing firms had two sets of goals and thus two separate ways of reaching and achieving said goals. The rise of digital media, however, has led to blending between the two practices.
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Adweek
FEBRUARY 28, 2023
When it comes to the metaverse and people who trade Bitcoin, we all probably have an idea of who that demographic is. It seems like only those with a certain financial background can buy cryptocurrencies and NFTs. Fin-tech company 3QualitTy is working to level the playing field so everyone can access the blockchain community. 3QualiTy's.
AdExchanger
FEBRUARY 28, 2023
Generative AI is the talk of the town. At creative and media agencies, everyone from designers to copywriters to marketing leaders are giving generative AI programs like ChatGPT and DALL-E The post The Great Restructuring: How Generative AI Is Changing Creative And Media Agencies appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 28, 2023
As consumers become increasingly supportive of brand underdogs and TikTok small businesses boom, the platform is playing into this evolving allegiance and refreshing its historic facilitation of unexpected virality and account discovery. As an audio-first platform that rewards users who creatively adopt viral sounds, TikTok is nurturing small businesses by expediting their creative processes and.
Smart Insights
FEBRUARY 28, 2023
Use our digital marketing maturity models to assess new opportunities for upskilling and digital transformation Ever since I’ve been involved in working with businesses to improve their digital marketing, I’ve seen huge variations in digital capabilities. That's why at Smart … The post What is your digital marketing maturity? appeared first on Smart Insights.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
FEBRUARY 28, 2023
The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.
Adweek
FEBRUARY 28, 2023
There has been a shakeup at the top of the R/GA leadership team, as the IPG agency elevated Tiffany Rolfe to chair of R/GA. The news comes as CEO Sean Lyons departs the agency for Accenture Song, where he will take on the newly created role of global capabilities lead. Robin Forbes, currently global chief.
Martech
FEBRUARY 28, 2023
National retailer Petco were hoping for the best when they implemented a customer relations management (CRM) solution to drive a new customer-first strategy. They got it. In the first two years of implementation, email opens rose 30% and click rates jumped 50%. Here’s what they did. “We implemented Salesforce Marketing Cloud and the platform alone is great, but it’s not going to do all the hard work for you,” said Andrea Mathews, Petco’s vice president of CRM, at The MarTech Conferen
Adweek
FEBRUARY 28, 2023
As we celebrate Black History Month in the United States, it's important to remember our purpose and goal to continue striving for racial equality and justice. We also need to recognize that for too long, the history and experiences of Black people have been marginalized and misunderstood. How can we tell a story we don't.
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Martech
FEBRUARY 28, 2023
In the first of a new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Stacey Ackerman is an agile marketing coach who has written some 60 articles for MarTech on the topic. She recently launched the Agile Marketing Navigator , an in-depth guide to implementing agile within marketing foundations.
Adweek
FEBRUARY 28, 2023
The in-housing specialty agency Oliver is helping marketers connect authentically with Black and Latinx communities. It's launching a diverse, poly-cultural division called InKroud, founded by Oliver business director Tyra Jones-Hurst. The founder piloted InKroud last year in response to a growing number of inquiries from clients on how their in-house agencies could more authentically connect.
Martech
FEBRUARY 28, 2023
Marketers play a glass-half-full role in business. We’re expected to see a product or service as it is and create a compelling, transformative message no matter the type of offering. It’s a strategic process for connecting a target audience to the company’s products and services. There’s no sleight of hand. In other words, the company provides the steak, and marketing offers the sizzle.
Adweek
FEBRUARY 28, 2023
As industries and lawmakers grapple with the reality of climate change and the transitions that it requires, the environmental, social and governance (ESG) regulatory and reporting landscape is expanding into a complicated sprawl. To help marketers navigate those complexities, the 4A's today released a new white paper that outlines what agencies should know about ratings.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
FEBRUARY 28, 2023
Equipping marketing leaders with the skills, tools and data they need to prove ROI is like setting out to sea on a fishing expedition. Rather than distributing equal bait to each rod of a marketing campaign despite not knowing which will produce the most bites, marketing attribution teaches marketers to assemble the best combination of bait before casting its line into a sea of prospects.
Adweek
FEBRUARY 28, 2023
On this week's very emotional episode of Yeah, That's Probably an Ad, Adweek managing editor of creativity, creator economy and DEI Shannon Miller is joined by managing editor for marketing and agencies, Jameson Fleming, and special guest Jess Zafarris on her last day as Adweek's director of audience engagement. Over the last three years, Jess.
Basis
FEBRUARY 28, 2023
Native advertising: the veritable chameleon of the digital marketing world. It’s come a long way since its inception over a decade ago, evolving into an important strategic component of digital campaigns that can effectively connect brands with their audiences. Marketers find it powerful enough that US native display ad spending is forecast to reach $97.46 billion this year, accounting for nearly two-thirds of total display ad spending.
Adweek
FEBRUARY 28, 2023
Publisher ad management outfit CafeMedia, which manages the tech and sales for titles like MacRumors and Thought Catalog, is working with tech platform LiveRamp to offer its data clean room Safe Haven solution to the millions of readers across CafeMedia's 4,000 creators' sites. The move will ultimately lead to higher publisher ad revenues. This expands.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
FEBRUARY 28, 2023
Words of caution come as the sector reaches feverish levels of curiosity thanks to solutions like ChatGPT, which this week inked a deal with Snap.
Adweek
FEBRUARY 28, 2023
On this episode of Brave Commerce, Grant Hill--basketball Hall of Famer, co-owner of Atlanta Hawks and board member of Campbell Soup Company--shares strategies for fostering trust and vulnerability by identifying and defining your workplace culture. Hill, who spent 19 years in the NBA, has expanded his business portfolio to encompass real estate, executive leadership, sports.
Martech Series
FEBRUARY 28, 2023
By 2025, 20% of anti-phishing solutions will be delivered via API integration with the email platform, up from less than 5% today, report finds IRONSCALES , the leading enterprise cloud email security platform protecting more than 10,000 global enterprises, announced that it has been named as a Representative Vendor in the Integrated Cloud Email Security (ICES) category in the 2023 Gartner ® Market Guide for Email Security.
Adweek
FEBRUARY 28, 2023
By default, videos will automatically play as users come across them in the LinkedIn mobile application. However, users have the option to prevent videos from automatically playing. Our guide will show you how to stop videos from automatically playing in the LinkedIn mobile app. Note: These screenshots were captured in the LinkedIn app on iOS.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
FEBRUARY 28, 2023
Nütrl Vodka Seltzer establishes itself as “The One with the Umlaut” through an effort featuring “SNL” star Chloe Fineman as a vodka seltzer sommelier.
Adweek
FEBRUARY 28, 2023
The advent of 5G mobile technology is revolutionizing marketing and advertising. The high speeds and low latency allow marketers to create campaigns that are not just interactive, but immersive. Brands can deliver 360-degree live video streams and sensory experiences that engage customers in remarkable ways, no matter where those users are. And they can deliver.
Martech Series
FEBRUARY 28, 2023
Leading Customer Engagement Platform Unveils Bot Builder for Businesses to Deploy on Various Marketing Channels Factoreal , the leading customer engagement platform helping marketers create robust experiences at every touchpoint, today launches its new ‘Omnichannel Chatbot’ feature to ensure businesses maintain an open channel to their customer base.
Adweek
FEBRUARY 28, 2023
In a game of executive musical chairs, Dana Walden made her first big moves as head of the company's TV networks since CEO Bob Iger's return. Earlier this month, Walden was upped to co-head of the entertainment group alongside Alan Bergman, and she's wasted no time executing her leadership vision. Firstly, the Mayor of TV.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
FEBRUARY 28, 2023
Custom Workflow Combines Direct Customer Feedback and User Research from UserTesting with Atlassian’s Confluence, Jira Product Discovery and Jira Software UserTesting, a leader in video-based human insight, announced the availability of pre-configured templates in conjunction with Atlassian for fast customer-led product development. The template incorporates customer feedback from the UserTesting Human Insight Platform with workflows powered by Confluence, Jira Product Discovery, and Jira
More About Advertising
FEBRUARY 28, 2023
Florida’s governor Ron DeSantis – author of the infamous “Don’t say gay” bill – has written a book called The Courage to be Free: Florida’s Blueprint for America’s Survival, published by Harper Collins, which lays out the threat to America presented by woke culture and elites. In response, BBH USA and Alliance LGBTQ for Youth. The post BBH USA publishes children’s book in defiance of Florida ‘Don’t say gay’ bill first appeared on More About Advertising.
Martech Series
FEBRUARY 28, 2023
Partnership will improve efficiency for CloudRadial’s MSP partners in over 20 countries Gradient MSP is pleased to announce that CloudRadial’s Client Services Automation (CSA) platform will now integrate with its Synthesize platform, a strategic partnership that will improve billing reconciliation for CloudRadial partners around the globe. “Billing reconciliation can be a time- and labor-intensive activity for MSPs, and inaccuracy can mean MSPs are delivering services they are not being paid for
Digiday
FEBRUARY 28, 2023
Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility. The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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